Entry prices side by side
Each price read from the vendor’s own pricing page. Last checked 13 November 2026.
| Tool | Cheapest paid plan | Price | Billing | Free plan | Price changes tracked |
|---|---|---|---|---|---|
| Instantly | Growth (outreach) | $47/mo [1] | $37.60/mo billed annually | No | 14 |
| Lusha | Starter | $49.90/mo [2] | $37.45/mo billed annually; 400 credits/mo | Yes | 0 |
| lemlist | $69/mo [3] | $55/mo billed annually · 14-day trial, no free plan | No | 14 | |
| Clay | Launch | $167/mo [4] | billed monthly · Free plan includes 500 actions/mo | Yes | 5 |
| Amplemarket | Startup | $600/mo [5] | 12-month term | No | 0 |
| 11x | Growth | $3,750/mo [6] | annual plan ($36,000/yr) | No | 0 |
| ZoomInfo | Sales Basic (AWS listing) | $3,000/yr [7][8] evidence | 1 user; Vendr median contract $33,500/yr | No | 0 |
| Outreach | Orchestrate, 50 seats (AWS listing) | $108,000/yr [9][10] evidence | Vendr median contract $45,600/yr | No | 0 |
| Gong | No public list price | Quote only [11] evidence | Vendr median contract $55,346/yr | No | 0 |
- $47/mo [1] · Growth (outreach)$37.60/mo billed annuallyFree plan: no · Price changes tracked: 14
- Lusha$49.90/mo [2] · Starter$37.45/mo billed annually; 400 credits/moFree plan: yes · Price changes tracked: 0
- $69/mo [3] · Email$55/mo billed annually · 14-day trial, no free planFree plan: no · Price changes tracked: 14
- $167/mo [4] · Launchbilled monthly · Free plan includes 500 actions/moFree plan: yes · Price changes tracked: 5
- Amplemarket$600/mo [5] · Startup12-month termFree plan: no · Price changes tracked: 0
- 11x$3,750/mo [6] · Growthannual plan ($36,000/yr)Free plan: no · Price changes tracked: 0
- 1 user; Vendr median contract $33,500/yrFree plan: no · Price changes tracked: 0
- Vendr median contract $45,600/yrFree plan: no · Price changes tracked: 0
- Vendr median contract $55,346/yrFree plan: no · Price changes tracked: 0
Sorted by entry price. Prices are in the vendor’s own currency. Tools that don’t publish a price are listed last, with AWS Marketplace or Vendr evidence where we have it.
Recent price changes in sales intelligence
- 9 July 2026, Instantly: Agency plan added at $555/month [12]
- 9 July 2026, Instantly: Starter plan added at $94/month [12]
- 29 May 2026, lemlist: Multichannel Expert plan removed (was $109/month per user) [13]
- 29 May 2026, lemlist: Email Pro plan removed (was $79/month per user) [13]
- 6 April 2026, Clay: Explorer plan removed (was $314/month billed annually) [14]
- 6 April 2026, Clay: Launch plan added at $167/month [14]
- 6 April 2026, Clay: Starter plan removed (was $134/month billed annually) [14]
- 3 April 2026, Instantly: Hyper CRM plan removed (was $97/month) [15]
Each change is checked against the vendor’s page or the Internet Archive. See every verified sales intelligence price change.
FAQ
What is the cheapest sales intelligence tool?
The lowest listed entry price is Instantly Growth (outreach) at $47/mo ($37.60/mo billed annually). Billing units differ between vendors, so compare the billing column, not just the number.
Which sales intelligence tools have a free plan?
Lusha and Clay.
Which sales intelligence tools don't publish prices?
ZoomInfo, Outreach and Gong do not list a fixed price on their own site. Where we have one, we show the AWS Marketplace list price or Vendr's median contract instead.
Which sales intelligence tool changed its pricing most recently?
Instantly on 9 July 2026: Agency plan added at $555/month.
Sources
- Instantly pricing pageSupports: Growth (outreach): $47/mo ($37.60/mo billed annually)
- Lusha pricing pageSupports: Starter: $49.90/mo ($37.45/mo billed annually; 400 credits/mo)
- lemlist pricing pageSupports: Email: $69/mo ($55/mo billed annually)
- Clay pricing pageSupports: Launch: $167/mo (billed monthly)
- Amplemarket pricing pageSupports: Startup: $600/mo (12-month term)
- 11x pricing pageSupports: Growth: $3,750/mo (annual plan ($36,000/yr))
- ZoomInfo on AWS MarketplaceSupports: Sales Basic (AWS listing): $3,000/yr
- ZoomInfo on VendrSupports: 1 user; Vendr median contract $33,500/yr
- Outreach on AWS MarketplaceSupports: Orchestrate, 50 seats (AWS listing): $108,000/yr
- Outreach on VendrSupports: Vendr median contract $45,600/yr
- Gong on VendrSupports: Vendr median contract $55,346/yr
- Internet Archive (Wayback Machine): Instantly pricing page, 9 Jul 2026Supports: Agency plan added at $555/month
- Internet Archive (Wayback Machine): lemlist pricing page, 29 May 2026Supports: Multichannel Expert plan removed (was $109/month per user)
- Internet Archive (Wayback Machine): Clay pricing page, 6 Apr 2026Supports: Explorer plan removed (was $314/month billed annually)
- Internet Archive (Wayback Machine): Instantly pricing page, 3 Apr 2026Supports: Hyper CRM plan removed (was $97/month)
Other markets: Spend management · GTM engineering · AI visibility tools. IndustryLens’s own pricing is at /pricing.
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