A competitor read, right on the record
When a Company or Deal record matches a competitor your IndustryLens account tracks, the card shows our read (a short battlecard summary), how to win (the talk track), and the latest tracked move for that competitor, with a link through to the full battlecard.
Win/loss by competitor, from your own deals
A nightly sync reads your closed deals and groups them by the competitor field and lost/won reason fields you choose at setup. You get deal counts, win rate, and top loss reasons per competitor — see how win/loss works for exactly what it counts and what it never stores.
What your reps would see
A few examples of how the card plays out on a real HubSpot deal, using a real IndustryLens-tracked move from Gong (Nov 2026) to show what “our read” and “how to win” would actually say.
A Deal is in the demo stage and the rep just learned the prospect is also evaluating Gong.
Our read on Gong’s current positioning (Revenue AI OS, Gartner/G2 standing) and the How to win line on its demo-gated pricing.
Opens the conversation with a published-pricing comparison instead of waiting for the prospect to raise it, before the prospect books a second demo with Gong.
A Deal closes lost with its competitor property set to Gong.
The same Our read / How to win pair, plus a link to the full Gong battlecard with the Gartner Magic Quadrant Leader placement cited.
Checks the win/loss by competitor view on the app’s home page, which surfaces the loss next to every other Gong loss and its lost reason for the next pipeline review.
A rep is prepping for a discovery call and opens the Deal record, where the competitor property is set to Gong.
Latest tracked move (the Nov 2026 G2 Leader badge announcement) with its date, so the rep knows what Gong has said publicly in the last few weeks.
Mentions the specific recent move by name in the call rather than a generic "Gong is strong in enterprise" line.
Read-only, by design
The app asks for three read-only scopes: deals, deal properties, and companies. It never requests write access and never requests contact data. See the step-by-step setup guide for exactly what you’ll be asked to approve.
IndustryLens for HubSpot: common questions
Does this write anything into HubSpot?
No. The app is read-only: it reads deals, deal properties and companies to show the card and compute win/loss. It never writes a property, a timeline event, or anything else back into your HubSpot portal.
What does IndustryLens read from our HubSpot account?
Closed deal stage and outcome, close date, the competitor field you choose at setup, and the lost/won reason fields you choose. It reads company domains to match competitors on Company records. It never reads deal amounts, deal names, owners, ARR/ACV/MRR/TCV or deal descriptions — those fields are blocked in code before the data leaves HubSpot.
What competitors does the card show?
Whichever competitors your IndustryLens account already tracks. The card matches a HubSpot company’s domain, or a deal’s mapped competitor field, against that list. If nothing matches, the card says so and offers to request that competitor be tracked.
How often does win/loss update?
A nightly sync re-reads closed deals in your chosen window (default 12 months). You can also run it on demand with Sync now from the app’s settings page inside HubSpot.
Install IndustryLens for HubSpot
Read-only access to deals, deal properties and companies. Takes a few minutes to connect.