Share of voice, by engine and segment
How often you are named next to your competitors, split by engine and by business area.
Buyers now ask ChatGPT, Gemini, Claude, Perplexity and Google’s AI before they ask you. IndustryLens tracks what those answers say about you and your competitors, checks them against your real site, and ties every shift to the competitor move behind it.
Read 23 Oct 2026. Sources listed below.
The question set is organised by business area, and unbranded questions are scored on their own.
A question that names you nearly always gets an answer that names you. Mixing those in inflates every score, so they sit in their own slice.
Every answer is kept, checked against your facts, and read next to what your competitors did that week.
Your question setEach market, own languageChatGPTGeminiClaudePerplexityCopilotGoogle AI OverviewsAI ModeAnswer textCited URLsBrands named, in orderAgainst your live siteRival pricing pagesReviewsRival newsGoogle resultsWeekly, with sourcesCase study · our own data
6,793 answers to unbranded competitive-intelligence questions, across 9 AI and Google surfaces, 5–23 Oct 2026. None of the questions mention IndustryLens.
Semrush and Similarweb are named more often than Kompyte, and neither is among the 17 companies we track for ourselves.
Answers moved before our own weekly capture did, and some kept the old copy 12 days later. Your pricing page shows what changed; only the answers show what buyers were told.
Five outputs, each traceable to the answers and sources behind it.
How often you are named next to your competitors, split by engine and by business area.
Every answer that gets your prices, plans or policies wrong, with the engine, the date and what it cited.
The sites engines lean on for your category. These are your content and PR targets.
Companies AI recommends in your category that are missing from your list.
Each shift in the answers read next to the competitor move behind it, in your weekly briefing.
ChatGPT, Gemini, Claude, Perplexity, Microsoft Copilot, Google AI Overviews and Google AI Mode, with plain Google results alongside for comparison. Where an engine’s consumer app can be captured (ChatGPT, Gemini and Google’s AI results), we record the answer a buyer actually sees, not just a model API response. Claude and Perplexity are captured through their web-search APIs, and we say so in the report.
Each question is asked on a regular schedule, daily on our own account, and asked more than once, because AI answers vary from one run to the next and a single lucky answer should not move a score. What changed lands in your weekly briefing, next to the rest of your competitive intelligence.
A branded question names you (“Is IndustryLens any good?”), so the answer almost always mentions you. An unbranded question does not (“best competitive intelligence tools for a SaaS team”), and that is where buyers form a shortlist. We score the two separately and lead with unbranded, so a visibility score is not inflated by questions that could only ever mention you.
When an answer states a fact about you, such as a price, a plan, a policy or a feature, we check it against your live website. Wrong and outdated answers go into a log with the engine, the date, the answer text and the pages the engine cited, so you know whether to fix your own page or get a third-party page corrected.
The same system already tracks your competitors’ pricing pages, websites, reviews, news, ads and Google results. When an engine starts naming a rival more often, we look for the move behind it: a new comparison page, a review spike, a launch or a price change. You get the shift and the likely cause in one place, each with its source.
Any market the engines answer in. The question set is written for each market in the buyer’s own language (for example English for the US and UK, German for Germany) and run from that country, because the answers, the sources cited and the competitors named all change by market.
Every number on this page is IndustryLens’s own data, read on 23 Oct 2026. No customer data is shown.
30 minutes with the founder. We scope the questions, engines and markets with you.