Endpoint security (EDR/XDR) software detects and responds to threats across endpoints and cloud workloads. This hub compares ten leading platforms — CrowdStrike, SentinelOne, Sophos, ESET, Bitdefender and more — tracked weekly on detection, AI automation and pricing.
Sophos sweeps five Gartner Peer Insights Customers' Choice awards, while Bitdefender and Malwarebytes push 50% discounts. CrowdStrike ramps up advertising and AI partnerships, and Huntress expands into identity security with 15-minute drift detection.
11 tools
Endpoint security / EDR-XDR platforms IndustryLens tracks weekly — detection, pricing, channel
https://industry-lens.com
€59/mo
IndustryLens pricing — published, no demo gate
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5
Sophos Gartner Peer Insights Customers' Choice awards (2026)
https://industry-lens.com/reports/bitdefender-sophos-sweeps-5-gartner-august-2026
110
CrowdStrike advertising campaigns launched this period
https://industry-lens.com/reports/bitdefender-sophos-sweeps-5-gartner-august-2026
6,000+
Huntress MSPs with streamlined access via EMEA distribution deals
https://industry-lens.com/reports/bitdefender-sophos-sweeps-5-gartner-august-2026
Last reviewed · 10 tracked moves cited below, each linked to its source · see all 235 moves behind this page
This hub tracks the endpoint security (EDR/XDR) market — the platforms that detect and respond to threats across endpoints, cloud workloads, and managed detection services for mid-market organisations. Below: how the eleven vendors IndustryLens monitors compare on detection, AI automation, and channel strategy, and where the category is heading. Every figure is sourced.
See the live vendor ranking
We rank the endpoint-security vendors we track on signal velocity, surface breadth and strategic threat density — refreshed monthly from 90 days of cited primary sources. See who’s moving fastest right now.
Pricing and Packaging: Discounts and Monetization Moves
Bitdefender increased GravityZone discounts to 50% in DACH and Romania, signaling an aggressive push for new logos against US-based rivals. Malwarebytes runs a 50% promotional campaign, pressuring the sub-20 device market with deep first-year discounts.
Bitdefender also monetizes SMB onboarding with paid expert-led implementation services — a packaging move rather than a discount play. Read the full report.
- Malwarebytes ThreatDown business portfolio includes four security tiers starting at $345
- Bitdefender implements 133% renewal price increase for Premium VPN subscriptions
- Malwarebytes Product Offer: 50% Discount Active Across Personal, Family, and Small Business Tiers
- Bitdefender Offers 30% Discounts Across Core Business Security Packages
AI and Automation: The New Battleground
Sophos integrates OpenAI frontier models into MDR and endpoint defense workflows, achieving a 52% autonomous resolution rate. SentinelOne integrates OpenAI GPT-5.5, accelerating the shift toward zero-click investigations and "Agentic Security" workflows.
CrowdStrike partners with Cerebras to optimize AI threat detection performance. See the CrowdStrike spotlight.
- CrowdStrike Launch of Falcon AIDR for Copilot Studio and Claude Code
- CrowdStrike Falcon Cloud Security Update with IDE-based IaC Scanning
- Sophos Releases Redesigned MFA and Scheduled Firmware Updates for Firewall
- Sophos Ships AI Defense for Shadow AI Discovery and Prompt Guardrails
- Sophos Announces October Release for CISO Advantage Cyber Program Management Service
Market Validation and Channel Expansion
Sophos secured the 2026 Gartner Peer Insights Customers’ Choice for Email Security, completing a sweep across five core security markets. It also secured #1 Leader rankings across five G2 Summer 2026 Security Categories and was named a Leader in the 2026 IDC MarketScape for Worldwide Midmarket MDR.
Huntress expanded its EMEA reach through distribution deals with Giacom and MSP Nordics, providing 6,000+ MSPs with streamlined access to its MDR platform. Explore Huntress's expansion.
How to Choose: Key Selection Criteria
When selecting an endpoint security platform, consider AI-driven automation capabilities, pricing transparency, and market validation. Look for vendors with proven autonomous resolution rates and strong analyst recognition, as seen with Sophos's 52% AI case resolution and multiple Gartner awards.
Evaluate channel partnerships and distribution reach, especially for MSPs. Huntress's expansion through Giacom and MSP Nordics demonstrates the importance of accessible deployment. Review the latest market signals.
How the endpoint security category compares
| Dimension | What buyers see |
|---|---|
| Gartner Peer Insights Customers' Choice (2026) | Sophos swept 5 awards, including Email Security. |
| AI autonomous resolution rate | Sophos achieves 52% autonomous resolution rate. |
| Discounts | Bitdefender offers 50% discounts in DACH and Romania; Malwarebytes runs 50% promo across tiers. Sophos Sweeps 5 Gartner Awards as AI Agents — July 2026Malwarebytes Launches 50% Discount Across Tiers — July 2026 |
| Advertising volume | CrowdStrike launched 110 new campaigns, 3.7x historical average. |
| MSP reach | Huntress provides 6,000+ MSPs with streamlined access via Giacom and MSP Nordics. |
Track every endpoint security vendor in one weekly briefing — €59/mo, published.
IndustryLens monitors pricing changes, product launches, ads, reviews, social and hiring signals across every vendor in this category — delivered weekly with every claim cited to its source. No demo gate.
Latest analysis
Recent IndustryLens reports in the endpoint security category.
- Sophos Sweeps 5 Gartner Awards as AI Agents — July 2026
Sophos achieved a rare sweep of five Gartner Customers’ Choice awards while launching a next-gen SIEM with 10-year data retention to target regulated industries. Simultaneously, Bitdefender intensifie…
- CrowdStrike and Cerebras Partner to Optimize AI Threat Detection Performance -- July 2026
CrowdStrike is experiencing a pattern of displacement for Symantec and SentinelOne according to recent reviews. By partnering with Cerebras and Cato Networks, CrowdStrike is simultaneously expanding i…
- Malwarebytes Launches 50% Discount Across Tiers — July 2026
Malwarebytes has launched a significant 50% discount across its entire product spectrum, targeting personal, family, and small business tiers simultaneously. This aggressive pricing move signals a str…
- Sophos Sweeps G2, Gartner and IDC Validation While Embedding OpenAI Models — July 2026
Sophos is pairing frontier-model AI integration with an unusually broad sweep of third-party validation. Logged signals show OpenAI models embedded directly into MDR and endpoint defence workflows, al…
- Huntress Expands Managed ISPM for Microsoft 365 and Google Workspace — July 2026
Huntress is expanding beyond endpoint detection into identity posture management, taking Managed Identity Security Posture Management (ISPM) to general availability for Microsoft 365 and Google Worksp…
- Sophos Claims 52% AI Case Resolution — June 2026
Sophos is pivoting its Managed Detection and Response (MDR) positioning toward an "Agentic SOC" model, claiming that 52% of security cases are now resolved autonomously. This shift occurs alongside ag…
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Endpoint Security Software 2026 — frequently asked questions
What is endpoint security (EDR/XDR) software?
CrowdStrike vs SentinelOne — which should I pick?
How much does endpoint security cost in 2026?
What is an "Agentic SOC"?
XDR vs EDR: what's the difference?
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