This is one insight. Here’s everything inside it.

A one-line headline, a short summary, the key figures, the exact source text we captured, links to the pages it came from, and four quality scores with a written reason for each.

Specificity is how precise the claim is: a named feature and a price beat a vague trend. Actionability is whether a team can do something with it this week. Novelty is whether it is new information or a trend you already knew. Evidence quality is how reliable the sources are. Each is scored from 1 to 5 and comes with a one-line reason.

Pricing updates, positioning shifts, product updates and new offers, partnerships, personnel changes, marketing campaigns, funding and financials, market expansion, growth milestones, awards, legal and risk events, recurring competitor weaknesses, and community signals such as Reddit threads. Each insight is tagged with one of these so you can filter the library.

From 350+ sources across 30+ channels: competitor websites and pricing pages, ad libraries, review sites, social profiles, job listings, news and community forums. We keep a snapshot of every page we use, so an insight still holds after the competitor edits or deletes the original.

Mostly for four reasons: the claim is not in the source text, a number has no earlier figure to compare against, a change was only seen in one snapshot, or we already sent the same news. Rejected drafts are kept out of your briefing.

Yes. When we tighten a check, we run it again over insights we have already published. The Apollo insight on this page was re-checked on 23 September 2026: the new check flagged its "8x" ratio, so we now quote the raw credit costs instead.

In your Monday briefing, and in the insight library in your account as soon as each one is approved.