LinkedIn · 4 new ads
Hero copy changed
CPC ↓ 12%
Meta Ads · $12k spend
Reach 84k · campaign refresh
Google Ads · scaling ↑
For Demand Gen & Growth

See where competitors are spending before you set next quarter's budget.

Your demand-gen team plans campaigns, allocates ad spend, and builds the content calendar — often blind to where competitors are actually putting their money. By the time you spot a channel shift or a new keyword push, you've already committed the budget.

IndustryLens monitors competitor ads, paid channels, content output, SEO targeting, and social traction across 350+ sources. Every Monday morning, your team gets a briefing with confidence-scored insights and specific recommendations — not just "something changed."

What demand gen teams say.

From growth and demand-gen marketers who now plan campaigns and budget around what competitors are actually spending.

We used to find out about competitor campaigns from our own sales team. Now we know before they do.
Anya R.
Anya R.
Demand Gen Manager · B2B SaaS, 400 employees
I plan our paid budget around the briefing now. When a competitor scales a channel, I see it before I lock the quarter.
Tom S.
Tom S.
Growth Marketing Manager · B2B SaaS, 220 employees
I was spending 3+ hours a week checking competitor ads manually. That time is gone. The briefing just arrives.
Maria L.
Maria L.
Head of Marketing · B2B SaaS, 600 employees

HubSpot scaled LinkedIn spend 40% last month and entered your core acquisition persona.

Here's the full paid investment picture — across every competitor and every channel — so you can plan your own spend around what's actually happening in the market.

Competitor Ad Investment — Last 8 Weeks
Active campaigns across all paid channels · Updated Monday
GoogleLinkedInMetaInstagram
CompetitorWeekly investment mixVolumeMomentum
HubSpot
47 ads · 8 wksScaling ↑
Pipedrive
38 ads · 7 wksContinuing →
Monday.com
52 ads · 8 wksScaling ↑
Klue
24 ads · 5 wksStarting ↑
Salesforce
61 ads · 8 wksContinuing →
Trending in Your Market — Last 30 Days
Topics gaining traction in competitor ads, content, and reviews
AI-powered CRM
+67%
Sales automation tools
+42%
Free CRM trial
+38%
HubSpot alternative
+31%
CRM for small teams
+18%
Pipeline management
−4%
What this means for your strategy
IndustryLens connects the dots between competitor spend and market trends
Opportunity
"HubSpot alternative" trending +31% with no major competitor owning that search angle. Your gap.
Watch
Monday.com scaling Meta + Instagram spend 3x — signals a push into a younger buyer persona.
Act on
Salesforce Google spend is 43% of total — they're buying "CRM" keywords you aren't competing on.

Questions marketing teams ask every Monday

5 questions answered this week

What campaigns have competitors launched this month?

IndustryLens scans competitor ad libraries across Meta, LinkedIn, and Google daily. This week, Artisan ran 4 new LinkedIn ads targeting "SaaS marketing teams" — their highest weekly volume in 6 weeks. Each briefing includes copy breakdown and a counter-campaign recommendation.

Evidence breakdown
LinkedIn Ad Library4 new ads
Meta Ad Library2 new ads
Spend signal vs last month↑ 38%

Not a prompt. Not a guess. Every claim is verified.

Before any insight reaches your briefing, IndustryLens runs a multi-source verification pass. Here's what that looks like in practice.

LIVE CHECKArtisan quietly cut entry pricing — new "Starter" tier at €49/month visible on their pricing page
Pricing page archivedWayback Machine snapshot verified
Live URL confirmedCrawled and confirmed today
Tier details extracted€49/mo, 1 user, 500 credits
Competitor site cached3 separate caches agree
Pipeline overlap checked2 active prospects flagged
88
Confidence score
Source: Artisan pricing page · Archived 14 Apr 2026

Deep dive

Competitive Intelligence Hub

Klue, Crayon, Kompyte, Contify and the rest of the dedicated CI category — how IndustryLens compares.

Ready to stop guessing what competitors are doing?

Start your 30-day free trial. First Monday briefing lands in your inbox within a week.