15
Positioning moves (companies, 90d)
IndustryLens
14
Content Asset moves (companies, 90d)
IndustryLens
12
Pricing Update moves (companies, 90d)
IndustryLens
12
Product Update moves (companies, 90d)
IndustryLens
Profound, Peec AI or Ahrefs: which AI-search tool fits?
Start with a question your buyers ask. Then see whether the tool can show you the answer and the sources behind it.
Profound, Peec AI and Ahrefs Brand Radar give you different starting points. We'd choose a tool that helps explain a missing mention over one that gives us another score to report.
One detail worth checking first: Peec AI's entry plan lists 50 prompts, a choice of 3 models and 1 project. Count the buying questions you want to track before deciding whether that allowance fits.
| Tool | What its product page tells us | What we'd ask to see |
|---|---|---|
| Peec AI | Its entry plan sets the 50-prompt, 3-model, 1-project limits above. Additional models are offered as add-ons. | Run our buying questions on the engines we need. Show what happens when we exceed the allowance. |
| Profound | Its Answer Engine Insights includes Citation Analytics. It also offers Prompt Volumes and Agent Analytics. | Open an answer that mentions a competitor. Show the source pages behind it. |
| Ahrefs Brand Radar | Custom Prompts track questions you choose; the AI Visibility Index explores pre-collected responses. | Show whether our niche questions appear in the index, and where custom tracking is needed. |
This comparison uses published product information as of October 2026; we haven't tested these accounts.
Questions to bring to a demo
- Run an actual buying question (e.g. "alternatives to [competitor] for a 200-person SaaS company") on the engines you intend to monitor.
- Open an answer that mentions a competitor and read the cited source pages.
- Ask what happens once you exceed Peec AI's prompt or model allowance.
- Confirm whether your niche questions are covered by an existing index, or need custom tracking.
Sources: Peec AI pricing · Profound product site · Ahrefs Brand Radar · checked 2 October 2026
18 AI search visibility tools, by entry price
The cheapest paid plan each vendor publishes, read from its own pricing page.
- Rankscale$20/mo[1]Essentials plan, annual billing only; Pro at $99/mo is the cheapest monthly plan
- Otterly.ai$29/mo[2]Lite plan, 15 prompts; the pricing page shows €29/mo to visitors in Europe
- GetIntel$29/mo[3]Monitor plan, 25 buyer questions checked daily
- Surfaced€39/mo[4]Starter, billed annually; free plan available
- Knowatoa$59/mo[5]Starter plan
- LLMrefs$79/mo[6]All in One plan, 500 prompts, billed monthly
- Mentionable€249/mo[7]Repriced: "Présence" plan, 50 questions tracked, 3 AI engines, 1 country, ex-VAT; the old €79/mo Growth plan is gone
- Peec AI$95/mo[8]Starter plan, 50 prompts, 3 models; now billed in USD, was €85 EUR
- OpenForge$149/mo[9]Local and brick-and-mortar plan, per location; monthly billing
- Semrush AI Toolkit$199/mo[10]Starter SEO + AI Search, 50 tracked prompts
Show all 18 tools
- Ahrefs Brand Radar$199/mo[11]Brand Radar AI, standalone; prompt packages from about $50/mo
- Scrunch AI$250/mo[12]Core plan, 125 prompts
- AthenaHQ$295/mo[13]Starter, monthly; free tier available
- Goodie AI$295/mo[14]Repriced: Core plan, billed monthly, 110 prompts, 5 models, 7-day free trial; was $399/mo billed quarterly/annually
- Evertune$60/mo[15]Repriced: new self-serve Starter plan, 5,000 prompt credits, 5 models, 7-day free trial, plus 10% of ad media spend if Ads Agent is used; the old $800/mo Pro plan is now demo-gated only
- ProfoundOn request[16]Entry tier is "Trial" — free, 50 prompts/day for 7 days — before a demo-gated, sales-led Enterprise plan
- BrandlightOn request[17]Demo only, no public pricing
- ConductorOn request[18]All tiers via demo or sales
Sources (18)
- Rankscale pricing: rankscale.ai/pricing
- Otterly.ai pricing: otterly.ai/pricing
- GetIntel pricing: getintel.ai/pricing
- Surfaced pricing: getsurfaced.ai/pricing
- Knowatoa pricing: knowatoa.com/pricing
- LLMrefs pricing: llmrefs.com/#pricing
- Mentionable pricing: mentionable.ai/pricing
- Peec AI pricing: peec.ai/pricing
- OpenForge pricing: openforge.ai/
- Semrush AI Toolkit pricing: semrush.com/pricing/
- Ahrefs Brand Radar pricing: ahrefs.com/pricing
- Scrunch AI pricing: scrunch.com/pricing
- AthenaHQ pricing: athenahq.ai/plans/
- Goodie AI pricing: higoodie.com/pricing/
- Evertune pricing: evertune.ai/pricing
- Profound pricing: tryprofound.com/pricing
- Brandlight pricing: brandlight.ai
- Conductor pricing: conductor.com/pricing/
Checked 2 November 2026. Bars are drawn at face value; Surfaced, Peec AI and Mentionable are priced in euros.
See which of these tools ChatGPT, Perplexity and Google actually recommend.
Positioning: rivals name rivals and redraw the category line
Profound is positioning itself as an AI marketing platform built around its AI marketer, moving the story from measurement toward execution. Peec AI is taking a more combative route, challenging Semrush on data accuracy in an aggressive comparison campaign. Goodie AI published an AthenaHQ comparison that frames the rival as enterprise-gated GEO, drawing the line on access and deployment model.
Elsewhere in the bucket, Ahrefs Brand Radar is repositioning its hero message to study how your brand shows up in AI, and Ahrefs leadership is publicly prioritizing proprietary data infrastructure over commoditized software UI. The through-line is differentiation by data ownership and by explicit competitor framing.
- Profound: Profound Positions Itself as an AI Marketing Platform Built Around Its AI Marketer
- Peec AI: Peec AI Challenges Semrush on Data Accuracy in Aggressive Comparison Campaign
- Goodie AI: Goodie AI Publishes AthenaHQ Comparison Framing Rival as 'Enterprise-Gated GEO'
- Ahrefs Brand Radar: Ahrefs Brand Radar Repositions Hero to 'Study How Your Brand Shows Up in AI'
- Ahrefs Brand Radar: Ahrefs leadership prioritizes proprietary data infrastructure over commoditized software UI
Content Asset: original research as the visibility play
Semrush AI Toolkit released an AI Visibility Index 2026 H2 study covering 180M+ AI answers, anchoring its content on scale of observed data. Peec AI published research finding that 50,000 fabricated stats pages drew 10,000+ ChatGPT referrals, a pointed study on how AI systems surface low-quality sources. Peec AI also ran research evaluating how brand name semantics affect AI perception.
Scrunch AI detailed a survey on misalignment between AI search content volume and refinement, and Otterly.ai partnered with Press Ranger on a study of AI content licensing visibility. The bucket shows vendors using proprietary studies to earn citation and authority in the AI search conversation.
- Semrush AI Toolkit: Semrush Releases AI Visibility Index 2026 H2 Study Covering 180M+ AI Answers
- Peec AI: Peec AI Research: 50,000 Fabricated Stats Pages Drew 10,000+ ChatGPT Referrals
- Scrunch AI: Scrunch AI survey details misalignment in AI search content volume vs. refinement
- Peec AI: Peec AI Research Evaluates Impact of Brand Name Semantics on AI Perception
- Otterly.ai: Otterly.ai and Press Ranger Publish Study on AI Content Licensing Visibility
Pricing Update: self-serve entry points and enterprise ceilings
Evertune launched a $60/month self-serve starter plan with a ChatGPT ads agent, opening a low-friction entry point. At the other end, Brandlight enterprise pricing tiers reach up to $25K monthly. Mentionable now prices all six AI engines in a single €249/month Pro plan; the earlier €79/€149/€299 tiers are gone.
Rankscale added ChatGPT follow-up forms, local results and AI visits to its pricing comparison, while Semrush AI Toolkit moved its Semrush One Advanced tier to custom pricing with unlimited prompt tracking. Packaging is being used to segment buyers by depth of reporting and prompt volume.
- Evertune: Evertune Launches $60/Month Self-Serve Starter Plan With ChatGPT Ads Agent
- Brandlight: Brandlight Enterprise Pricing Tiers Reach Up to $25K Monthly
- Mentionable: Mentionable Prices Six AI Engines Across €79/€149/€299 Plans, Gating Reporting to Pro
- Rankscale: Rankscale Pricing Comparison Adds ChatGPT Follow-up Forms, Local Results, AI Visits
- Semrush AI Toolkit: Semrush One Advanced Tier Switches to Custom Pricing, Unlimited Prompt Tracking
Product Update: dashboards, agents and entity-level tracking
Peec AI launched Views for custom shareable dashboards and shipped a Peec Agent with expanded Actions for AI search. Otterly.ai launched a Brand Profiling tab across brand reports and rebuilt brand reports around sentiment and position.
Ahrefs Brand Radar added entity extraction to AI response tracking, pushing reporting from surface mentions toward structured entity understanding. The product motion across the bucket is toward shareable reporting, agentic actions and finer-grained brand signal.
- Peec AI: Peec AI Launches Views for Custom Shareable Dashboards
- Peec AI: Peec AI Launches Peec Agent and Expands Actions for AI Search
- Otterly.ai: OtterlyAI Launches Brand Profiling Tab Across Brand Reports
- Otterly.ai: OtterlyAI Rebuilds Brand Reports Around Sentiment and Position
- Ahrefs Brand Radar: Ahrefs Brand Radar Adds Entity Extraction to AI Response Tracking
Latest analysis
- Profound Removes Tier — November 2026
Profound removed its USD 99/month Starter tier in October, signaling consolidation pressures across the AI search visibility market as 18 vendors compete on pricing power and reporting depth.…
- Profound, Semrush, Ahrefs Restructure Pricing — October 2026
Profound removed its $99/month Starter tier in October, leaving only a free trial and custom Enterprise plan, while Ahrefs restated AI prompt quotas as monthly checks and Semrush moved its Advanced…
- Profound Adds Moz SEO Data — October 2026
Profound integrated Moz SEO data into its Pages view and partnered with Bazaarvoice to connect AI visibility to user-generated content, shifting from monitoring to execution. Across the market, six…
- Profound Pulls $99 Starter — October 2026
Profound removed its $99/month Starter tier from the public pricing page, leaving only a free Trial and custom Enterprise, while Daydream announced a $15M Series A and Evertune, Otterly.ai and Scrunch…
AI Search Visibility Tools 2026: frequently asked questions
How are AI search visibility vendors differentiating in positioning?
Several are naming rivals directly. Peec AI is challenging Semrush on data accuracy, Goodie AI published an AthenaHQ comparison framing it as enterprise-gated GEO, and Ahrefs Brand Radar repositioned its hero to studying how your brand shows up in AI. Profound is reframing itself as an AI marketing platform built around its AI marketer.
What kind of content assets are these vendors publishing?
Original research dominates. Semrush AI Toolkit released an AI Visibility Index 2026 H2 study covering 180M+ AI answers, Peec AI published research on fabricated stats pages and on brand name semantics, Scrunch AI detailed a survey on content volume versus refinement, and Otterly.ai partnered with Press Ranger on AI content licensing visibility.
How is pricing and packaging shifting across these tools?
Entry points are getting cheaper and ceilings higher. Evertune launched a $60/month self-serve starter plan, Brandlight enterprise tiers reach up to $25K monthly, Mentionable now charges €249/month for all six AI engines in one Pro plan (the earlier €79/€149/€299 tiers are gone), and Semrush AI Toolkit moved its Semrush One Advanced tier to custom pricing with unlimited prompt tracking.
The full citable breakdown, with per-prompt pricing and 2026 price-change history: AI Visibility Tool Price Index →