Competitive Intelligence, Weekly

Your competitor changed their pricing this week.

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Acme Corp

Detected 2 hours ago

PRICING CHANGE

Standard Plan dropped from $49 to $39/mo

Second price cut in 3 months. Detected across 4 localized pricing pages.

Recommended action

Update your sales battlecard with the new pricing comparison.

94% confident·4 sources

-20%

Price drop

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IndustryLens Weekly BriefMonday 8:00 AM · Week 24, 2026 · 3 moves flagged

Pricing · Acme Corp

Standard Plan cut from $49 to $39 — second price reduction in 3 months

Detected across 4 localized pricing pages simultaneously. The previous cut (Sept → Oct) did not move their trial conversion rate, suggesting a competitive response rather than a margin play. This follows Pipedrive's SMB packaging change two weeks ago, which repositioned their entry tier below $40 — Acme appears to be matching the floor. All four pages cached and cross-verified.

→ Update your sales battlecard with the new pricing comparison. If you're priced above $39 at the equivalent tier, your AEs need a ready answer before the next discovery call — especially in SMB deals where Acme is the primary alternative.

Evidence

Pricing page (US)

$39/mo confirmed

Pricing page (UK/AU)

Equivalent drop

Wayback Machine

Changed Mon 06:14 UTC

G2 listing

Price updated

Previous price

$49/mo (Oct 2025)

Cross-source agreement

4 of 4 sources match

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