ZoomInfo pricing: what we actually found.

What buyers actually pay, from public listings and purchase data, plus what ZoomInfo's own pricing page shows. Every figure sourced and dated.

What ZoomInfo actually costs

ZoomInfo doesn't publish prices, but its AWS Marketplace listing prices ZoomInfo Sales at $34,995 for 12 months, and Vendr reports a median contract of $33,500/yr across over 1,000 purchases (range $7,267–$156,000).

PackageList priceWhat it includes
ZoomInfo Sales$34,995/12mo12-month package, details on the AWS listing
ZoomInfo Marketing$69,995/12mo12-month package, details on the AWS listing
ZoomInfo Operations$39,000/12mo12-month package, details on the AWS listing
ZoomInfo Talent$15,000/12mo12-month package, details on the AWS listing
ZoomInfo Sales Basic$3,000/12mo1 user, 2,000 bulk credits

Source: ZoomInfo on AWS Marketplace, checked 12 November 2026.

According to Vendr, the median annual contract for ZoomInfo is $33,500, based on over 1,000 purchases (range $7,267–$156,000), as of February 2026. See Vendr’s ZoomInfo page.

Tracking since 14 September 2026 · Last checked 8 November 2026

Plans ZoomInfo publishes

As of 8 November 2026, here is what ZoomInfo shows on its pricing page, plan by plan.

Sales

PlanPriceLimits / usageKey features
ZoomInfo ProfessionalQuote onlyNot disclosed
10 features — show all
  • Comprehensive contact & company profiles
  • Quick/advanced search and exporting
  • Mobile numbers & business email
  • Tailored prospect lists, alerts & customizable tagging
  • Territory management filters and record match insights based on CRM/MAT
  • CRM Integrations (Hubspot, Marketing, Salesforce and more)
  • Chrome extension and mobile app
  • AI-powered email generation and personalization
  • Intelligent dialing with AI-driven insights
  • Standard support
Copilot AdvancedQuote onlyNot disclosed
14 features — show all
  • All Professional tier features
  • Location & hierarchy data
  • Target account prioritization & breaking alerts
  • Social links, funding info and tech insights
  • Export emails to Outreach or Salesloft
  • Account Fit Score
  • Buyer Intent signals and clusters
  • Website visitors
  • Champion Tracking and Job Posting Changes
  • Buying group filters and indicators
  • Workflows for automated outreach and sales activities
  • Go to market plays
  • AI generated Buying Group
  • AI-generated talking points
Copilot EnterpriseQuote onlyNot disclosed
15 features — show all
  • All Copilot Advanced features
  • Real-time buyer intent signals
  • Sales activity automation
  • Advanced company attributes
  • Earnings Call signals
  • Competitor alerts
  • Custom Intent signals
  • Custom integrations
  • Advanced workflows
  • Advanced reporting and analytics
  • Dedicated customer service manager
  • AI-generated account summaries
  • AI generated ideal customer profile creation
  • Copilot chat
  • White-glove onboarding

Marketing

PlanPriceLimits / usageKey features
Marketing DemandQuote only75K included credits; 25 intent topics
13 features — show all
  • 75K included credits
  • 25 intent topics (Custom & Streaming)
  • AirCover, WebSights & FormComplete audiences
  • Dynamic audiences & retargeting
  • CRM & MAP integrations
  • Company & contact profiles, technologies & funding data
  • Audience & campaign reporting
  • GTM workflows & pre-built library of plays
  • Account Deal Story integration in Salesforce
  • Marketers dashboard & sales alerts (Slack, Teams)
  • AI-powered audience creation and enrichment
  • Predictive intent-based targeting
  • Dedicated onboarding manager
ABM LiteQuote only100 intent topics; 10 active campaigns / 10K accounts
10 features — show all
  • All Demand features
  • 100 intent topics (Custom & Streaming)
  • ZoomInfo Display Network (10 active campaigns / 10 K accounts)
  • Facebook advertising
  • LinkedIn advertising
  • Google Retargeting
  • Audience & Campaign reporting
  • AI-driven buying-group identification
  • Smart campaign optimization based on intent
  • Dedicated delivery & campaign manager
ABM EnterpriseQuote only150K included credits; unlimited intent topics
7 features — show all
  • All ABM Lite features
  • 150K included credits
  • Unlimited intent topics (Custom & Streaming)
  • ZoomInfo Display Network (unlimited active campaigns / unlimited accounts)
  • AI-generated account summaries and lookalikes
  • AI recommendations for audience expansion and cross-channel activation
  • Predictive account scoring and buying group insights

How the price is set

ZoomInfo’s pricing model, as checked on 8 November 2026, is Custom. No public list prices are shown on the page; all pricing is quote-based via sales. Pricing depends on licenses, credit usage, add-ons (e.g., Streaming Intent), and integrations. Multiple payment options offered.

Pricing is custom, based on features/functionality, number of licenses, and credit usage. Contact sales for a quote.

Billing options stated: monthly, annual.

Free plan or trial

No free tier; free trial available

Changes we’ve tracked

No confirmed pricing changes since we started tracking on 14 September 2026.

ZoomInfo vs. IndustryLens, published

ZoomInfoIndustryLens
List price$34,995/12mo (AWS list), $33,500/yr median (Vendr)£149/mo, published, covers 10 companies tracked
Pricing modelCustomPer company tracked, scales from 10 to 100
How to get a numberRequest a quote / demoSee the price on /pricing

Track ZoomInfo's pricing changes free

The free IndustryLens Pricing Agent checks ZoomInfo's pricing page every week and emails you the moment it changes — tiers, wording, or a price going public. No card needed.

Evidence captured 8 November 2026 from ZoomInfo’s own pricing page (source). Pricing may have changed since. See the full ZoomInfo battlecard for the latest tracked changes, or IndustryLens’s own pricing at /pricing (from £149/mo, 10 companies tracked).