Competitive intel, where you already work.

IndustryLens battlecards and win/loss show up on the records your team already has open, not a separate tab they have to remember to check.

CRM integrations

Each CRM below gets a competitor read on the record and win/loss by competitor from your closed deals. HubSpot is live today. The rest are built on request — see what’s involved on each CRM’s own page.

IndustryLens
Competitor on this deal
Gong
Our read

Gong is consolidating the revenue stack into one "Revenue AI OS" built on its proprietary Revenue Graph, and backs that with a second straight Gartner Magic Quadrant Leader placement and a five-badge G2 Leader showing for Fall 2026. That combination of platform breadth and third-party validation raises the proof burden for anyone selling against it.

How to win

Don’t out-credential Gong on analyst badges — lead with what their buying path costs the prospect: Gong stays demo-gated with custom pricing, so ask what the prospect’s evaluation timeline looks like if they can’t get a number without a sales cycle first.

Latest move

Gong paired its "Revenue AI Built To..." homepage repositioning with a G2 Leader badge in five categories for the Fall 2026 Revenue AI report. — Nov 2026

Open full battlecard →
Illustrative mock-up of the HubSpot card. The competitor move shown (Gong, Nov 2026) is real, publicly tracked IndustryLens data; the deal record around it is fictional.
HubSpotLive

Competitor card on Company and Deal records, win/loss by competitor, nightly sync.

SalesforceAvailable on request

Tell us how your team uses it and we scope the build.

PipedriveAvailable on request

Tell us how your team uses it and we scope the build.

Microsoft Dynamics 365Available on request

Tell us how your team uses it and we scope the build.

Zoho CRMAvailable on request

Tell us how your team uses it and we scope the build.

CloseAvailable on request

Tell us how your team uses it and we scope the build.

AttioAvailable on request

Tell us how your team uses it and we scope the build.

AI assistant connector (MCP)

If your team works through an AI assistant (Claude, a custom agent, an internal copilot) rather than a CRM, the IndustryLens MCP connector gives it live, sourced access to competitor moves, battlecards and pricing — the same data this page’s CRM integrations surface, reachable by any MCP-compatible assistant.

Don't see your CRM?

Tell us which one your team runs deals in and we'll scope what a competitor card and win/loss would need from its data model.

Request your CRM