Three streams, none of them your own opinion.
A position you assert is a position you already believe. These three are collected independently of what anyone at your company thinks, which is what gives the result the ability to disagree with you.
What customers say
Themes mined from that company’s reviews, each with positive and negative mention counts. Not a rating — the specific things people keep raising, and how often they raise them warmly or bitterly.
What the company says
The dominant messaging theme across its live advertising, plus the full set of themes running underneath it. This is the claim the company is spending money to make.
How fast it is moving
The share of tracked pages that changed in the week, and how many consecutive weeks that has been running. Sustained change is a different signal from a single busy week.
The perception gap is the part that does not agree.
Put what customers report next to what the advertising claims and most of it overlaps. The interesting distance is the remainder — the thing being promised that customers keep contradicting.
When there is no evidence, the record says so.
Some companies have thin review coverage. Some are not advertising this month. Where a stream has nothing in the window, the record reports the absence plainly and falls back to what is observable rather than filling the space with a plausible sentence.
What remains is still worth having. One hundred per cent of tracked pages changing, three consecutive weeks running, reads as a site-wide overhaul in progress — which is a position statement even when nobody has written one down. An incomplete record is reported as incomplete, never invented.
A competitor move only means something relative to where you stand.
Most tools hand you a feed of competitor activity and leave you to work out whether any of it threatens you. A rival shortening its trial is a headline until you know whether your own buyers are choosing you on evaluation length.
Your Position gives every move something to be read against. And because it is derived rather than declared, it occasionally tells you something about your own company that you did not already believe.
What it is not
The record is rebuilt on a weekly cycle. Between runs, you are reading last week’s position.
Reviews, advertising and published pages. Nothing from your CRM, your win-loss interviews, or anything behind a login.
It is evidence you can get without asking anyone. That is a different thing from the evidence you get by asking.
The customer stream comes from reviews and themes; the messaging stream from campaign intelligence. Each week's record arrives with your Monday briefing.
Your Position: common questions
Do you fill in Your Position yourself?
No — Your Position is not a form where you type in your positioning. IndustryLens builds a position record for each tracked company every week from three independent evidence streams, and runs exactly the same analysis on you as on a competitor. Because the position is derived rather than declared, it occasionally tells you something about your own company that you did not already believe.
What evidence goes into a position record?
Three streams, none of them your own opinion. What customers say: themes mined from that company’s reviews, each with positive and negative mention counts. What the company says: the dominant messaging theme across its live advertising, plus the themes running underneath it. And how fast it is moving: the share of tracked pages that changed in the week, and how many consecutive weeks that has been running.
What happens when a company has thin review or advertising data?
Where a stream has nothing in the window, the record reports the absence plainly and falls back to what is observable rather than filling the space with a plausible sentence. One hundred per cent of tracked pages changing, three consecutive weeks running, reads as a site-wide overhaul in progress — a position statement even when nobody has written one down. An incomplete record is reported as incomplete, never invented.
What is a perception gap?
A perception gap is the distance between what a company’s customers report and what its advertising claims. Put the two side by side and most of it overlaps; the interesting remainder is the thing being promised that customers keep contradicting. That gap is what makes the record worth reading, because it is the part that does not agree.
What data does Your Position use, and how current is it?
Your Position uses public signal only — reviews, advertising and published pages. Nothing comes from your CRM, your win-loss interviews, or anything behind a login. The record is rebuilt on a weekly cycle rather than continuously, so between runs you are reading last week’s position.