For Competitive Enablement

Stop building battlecards from stale screenshots.

Every insight has a headline, evidence summary, urgency, confidence score across 4 dimensions, cited sources, and a recommended action.

IndustryLens rebuilds every battlecard from 350+ live sources each week — so your team walks into a call with current pricing and messaging, not a doc someone last touched in Q3.

A
Artisan · Battlecard
Updated 14 Apr · 12 changes
LIVE
01 · Win / Loss
They win on AI personalisation
You win on deliverability + DACH
02 · Pricing
NEW TIER
Starter €49
Pro €149
+ 6 more sections
MessagingCustomerAdsProductSocialTrends

What's inside every battlecard

8 live sections, rebuilt weekly from 350+ sources. Every section ships with change tracking, confidence scoring, and a recommended action.

01
Live data
Rebuilt weekly from 350+ sources
02
Diff tracking
Changes since last briefing flagged
03
Confidence score
4 dimensions · written rationale
04
Recommended action
Per-section, role-filtered
A
Artisan · Battlecard
Updated 14 Apr 2026 · 8 sections · 12 changes this week
LIVE
01 · Win / Loss Themes
Based on 24 customer conversations
THEY WIN WHEN
Buyer prioritises AI personalisation over deliverability controls
YOU WIN WHEN
Deliverability, sender reputation, or DACH compliance raised
02 · Pricing & Packaging
CHANGED · NEW TIER
Starter NEW
€49/mo
Professional
€149/mo
Enterprise
Custom
03 · Messaging & Positioning
HERO UPDATED · 8 APR
BEFORE
“The AI sales platform”
NOW
“Replace your SDR team with AI”
04 · Customer Intelligence
G2 · 187 reviews · 4.1 / 5
+ POSITIVE
AI email quality (68)
− FRICTION
Deliverability (34)
− FRICTION
Support response (22)
05 · Advertising Activity · Last 30d
Google
78%
LinkedIn
14%
Meta
8%
06 · Product Strategy
12 MarShipped: Multi-account AI agent
28 MarShipped: Slack integration
Q2Roadmap: Custom model training
07 · Social & Content
LinkedIn followers
41.2k +3.8%
Post cadence
4/wk ↑ 2x
Top post reactions
8.4k
08 · Trend Intelligence
AI-first positioning — 4 of 7 tracked competitors shifted hero messaging within 6 weeks
ML engineer hiring spike — 5 of 7 competitors posting roles · capacity-build signal for late-2026
Changes captured this week
12 changes across 6 sections · Auto-flagged in Monday briefing
PRICINGNew €49 Starter tier added12 Apr
MESSAGINGHomepage H1 rewritten — AI-first framing8 Apr
PRODUCTSlack integration shipped28 Mar
SOCIALPosting frequency doubled (2 → 4/wk)Last 7d
Win/Loss Themes
Pricing
Messaging & Positioning
Customer Intelligence
Advertising
Product Strategy
Social & Content
Trend Intelligence

Questions battlecards answer every Monday.

The questions you'd ask about a competitor before a call — with verified, sourced answers that don't change based on who's asking.

5 questions answered this week

How are battlecards updated?

A
Artisan · Week 16

IndustryLens monitors 350+ sources continuously and rebuilds each battlecard section every week from fresh data. You never manually update a battlecard — Monday briefings include the latest changes with a diff of what moved since last week.

Evidence breakdown
Update frequencyWeekly
Sources monitored350+
Change detection lag< 24 hours
↗ View last rebuild log

Every change. Every diff. Timestamped.

We don't just tell you what's happening — we show the exact change and the checks that verified it.

THE CLAIM
Artisan quietly cut entry pricing — new Starter tier at €49/month visible on their pricing page
88confidence score
VERIFIED BY5 checks · all passed
Pricing page archived
Wayback Machine snapshot confirmed
Live URL crawled
Confirmed today via direct crawl
Tier details extracted
€49/mo, 1 user, 500 credits
Multi-cache agreement
3 separate caches consistent
Cross-source confirmation
Reflected in ad copy and G2 reviews
Source: Artisan pricing page · Archived 14 Apr 2026

Battlecards that update themselves. Every week.

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How this compares

See how IndustryLens stacks up vendor by vendor

Battlecards is the workflow Klue and Crayon are best known for. See how their dedicated battlecard motion compares with IndustryLens — cited, weekly, with wider source coverage.

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