Competitive Signals now reads the diff on tracked pricing pages. When a competitor changes a price, an alert goes out instead of the change sitting in a report you read on Monday.
Ads from Meta, Google and LinkedIn are stitched into campaigns and fingerprinted by creative, so a competitor’s campaign reads as one campaign rather than a pile of unrelated creatives.
A competitor that renames itself — or starts trading under a product brand — used to split into two entities and lose its history. An alias layer now keeps it as one company.
Competitive displacement outbound now sits behind a move-quality gate. A minor page tweak no longer looks like a reason to email someone.
Webpage extraction now runs BrightData Web Unlocker as the primary path with Firecrawl as fallback. Pages that used to fail to scrape now come back.
A per-vertical market-news collector runs alongside competitor tracking, so a move can be read against what is happening in its market rather than in isolation.
Tighter provenance contracts and expiry semantics across reports and insights. Every claim keeps a live link back to the source it came from.
Dead scrape URLs are detected and repaired automatically. When a source disappears for good, that is treated as an insight rather than a quiet hole in the data.
The agent-native layer. Query your competitive intelligence from Claude, Cursor or any MCP-aware tool, and write results back.
When several competitors shift in the same direction at the same time, that is a market signal, not a competitor signal. It is now detected and labelled as one.
BBB, the App Store and the Play Store are now review source types, so customer sentiment is not read from software review sites alone.
A broad B2B signal layer covering the market around your competitor set — the companies you did not name, moving in the space you sell into.
Four new metric families that read change over time instead of a snapshot: webpage diffs, review segmentation, insight velocity, and ad-messaging and UTM intelligence.
Competitor job postings are tracked from LinkedIn, which turns headcount direction and role mix into something you can read week to week.
IndustryLens ships continuously, not once a quarter, and the changelog is updated as each release lands. Entries appear newest first, each carrying the date and the version it shipped under. Start a trial and you get what shipped this week.
Each entry is one shipped product update — a new detector, a piece of sharper analysis, or a fix. Every entry is tagged New, Improved or Fixed, and carries a date, a version, a one-line summary and the specific details of what changed.
No. Product updates land for every plan as they ship, and every plan includes unlimited seats and the MCP connector. Start a trial and you get what shipped this week.
Every plan includes unlimited seats and the MCP connector. Start a trial and you get what shipped this week.