For Sales, Marketing & Competitive Enablement

Every campaign your competitors are running — stitched, staged, and scored.

Scattered ad creatives become named campaigns with funnel stage, spend signal, geo footprint, and cross-channel reach. Spike alerts when someone steps on the gas. Built on Meta, Google, and LinkedIn ad libraries plus the landing pages they all point to.

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636

Campaigns tracked

Competitors monitored

1,240

Landing pages

147

Messaging changes detected

5/17

Coordinated launches

app.industry-lens.com/intelligence/campaigns

Live · refreshed 2h ago

Campaign Intelligence

62 active campaigns across 7 competitors · last refresh 2 Aug 2025, 9:43

Activity Radars

🚀Created or Updated · 14d

3 signals

Outreach4 new active

"State of Sales 2025" — 98 ad variants launched 5 days ago

LinkedInMOFUData/proof angle

SalesloftRe-activated

Same "State of Sales 2025" angle — 3 days old, 1 ad live

LinkedIn SponsoredConsideration

🔥Still Running · Notable Groups

3 signals

Outreach3.2× baseline

Pillar campaign hit 2,000 days exposure across LinkedIn + Google

Cross-channelMOFU

Apollo336 ads

"Your SDR is now a platform" — long-running MOFU push, 8d active

LinkedInGoogleMOFU

🎯Positioning Shifts

3 signals

OutreachAngle changed

Messaging shifted from "AI for sellers" → "designed for AI orchestration"

LP rewrite3d ago

ApolloPricing signal

Free tier surfaced on hero — first time in 6 months

PricingBOFU

Launch Timeline — Last 14 Days

Outreach — "State of Sales 2025" LinkedIn MOFU⚠ 98 variants

LinkedIn Sponsored · Consideration · Data/proof angle · Download CTA

5d ago

All Active Campaigns

3 campaigns1 filter appliedMost recent first

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Artisan3 campaigns · 8 ads⚠ Spike · 3.2× baseline

Ava: World's Best Outbound Agent

artisan.co/ava

TOFULinkedInGoogleAwareness4 variants

inG

2d running

AI is replacing salespeople. Don't get left behind.

artisan.co/ai-bdr

TOFULinkedInGoogleAwareness2 variants

inG

2d running

Trusted by 40,000+ teams worldwide

artisan.co/customers

MOFULinkedInGoogleSocial proof2 variants

inG

1d running

Behind every ad

We extract the strategy, not just the creative.

MAP platform, UTM template, sales motion, distinctive claims, partner mentions — assembled into a profile per competitor that updates as their playbook evolves.

Salesloft

26 active · 34 total · committed leader

MAP platform

Marketo

Sales motion

SLG

UTM template

{ch}-{qtr}-{theme}

Top channel

LinkedIn (96%)

“AI-ready revenue ops drives 2.4× forecast accuracy”

#SalesAI#RevOpsPartner: SalesforcePartner: Slack

Outreach

14 active · 19 total · testing at volume

MAP platform

HubSpot Enterprise

Sales motion

SLG hybrid

UTM template

{src}_{med}_{name}

Top channel

LinkedIn (93%)

“The State of Sales 2025: Close Faster. Win Bigger.”

#FutureOfSalesExternal LP: Unbounce98 variants on 1 campaign

11x

13 active · 32 total · experimental

MAP platform

Customer.io

Sales motion

PLG → SLG

UTM template

{utm_source}_li

Top channel

LinkedIn (100%)

“Hire AI digital workers that hit a new level of autonomy”

#AIAgents#DigitalWorkforce3 employees amplifyingPartner: Workera

What changes on Monday

Four moments in your month that go differently.

Not "you'll be informed." Specific calls, specific meetings, specific deals — where seeing this changes the answer.

Tuesday · 10am demo

Your AE doesn't walk in blind.

The prospect saw Outreach's "State of Sales 2025" campaign in their LinkedIn feed last week. Your AE saw it Friday in the digest, opens with the counter-position. Without this, they hear "well, Outreach says…" mid-demo and improvise.

Cost without it: one demo, blindsided

Friday · late-stage deal

You see the pricing change before your prospect does.

Apollo surfaced a free tier on their hero last Wednesday — first time in 6 months. You see it Wednesday. The AE with an Apollo deal in negotiation gets a heads-up the same day, not after the prospect emails: "so I saw Apollo just launched free, can you match?"

Cost without it: one reactive discount

Quarterly board update

You answer "are we losing share?" with data.

11x ran 106 LinkedIn ad variants for 43 days straight. That's a serious commitment — they're not testing, they're scaling. You show your CMO the trajectory and a category response goes on next quarter's plan.

Cost without it: board update built on vibes

Messaging review

You spot the playbook mirror before you copy it.

Outreach and Salesloft both ran "State of Sales 2025" with the exact same UTM content last week. One inventor, one copycat. You know which is which — and that they both think this angle works.

Cost without it: a quarter chasing the wrong angle

What's inside

Six things you've been doing by hand — now done for you, every day.

Most ad libraries dump raw creatives. Campaign Intelligence stitches them into the campaigns that produced them, enriches each one, and tells you what changed since yesterday.

🧵

Cross-channel stitching

UTM tags, destination URLs, and LinkedIn campaign-group fingerprints reconcile into one campaign record. So 98 Outreach ads on LinkedIn become "State of Sales 2025" — not 98 noise items.

⚡

Spike alerts vs baseline

Every competitor has a baseline weekly ad output. When one runs at 1.5× — or 3× — we surface it the same day. Re-activations and coordinated multi-channel launches too.

🪜

Funnel stage on every campaign

TOFU / MOFU / BOFU parsed from the landing-page offer and ad CTA. A "free benchmarking PDF" and a "book a pilot" don't read the same in your weekly review.

🎯

Landing-page intel, parsed

Offer type, primary CTA, social proof, pricing signals, form friction — extracted from the actual page each campaign points to, refreshed weekly to catch rewrites.

🌍

Geo grouping + multi-market

The same headline running in US / UK / DE stays one campaign — not three. You see the markets it's live in, and which ones came online this week.

✎

Messaging diff

When a landing page rewrites, we diff against the prior extraction — so you see the exact words before and after, not just "something changed."

How this compares

Surfaces enterprise tools don't.

Most competitive tools stop at the creative. We extract the strategic infrastructure behind it.

Ad library tools

✓Ad creatives

✓Variants & durations

—Landing pages

—MAP platform detection

—UTM template recon

Battlecard tools

✓Competitor profiles

✓Win/loss

—Live ad signals

—Coordination detection

—Messaging change diffs

Pricing / recon tools

✓Pricing pages

✓Feature pages

—Cross-channel campaigns

—Cadence & spend signals

—Strategic fingerprints

✓IndustryLens

✓Ads, LPs, PR & social — stitched

✓MAP platform detection

✓UTM template recon

✓Coordination & claim extraction

✓Messaging change diffs

Why an intern can't do this

"I'll just check the ad libraries myself." Here's the math.

Three problems that sound easy from the outside, and quietly break every in-house attempt we've seen.

147

manual checks/week

Volume defeats willpower.

7 competitors × 3 ad libraries × daily refresh = 147 checks a week. The intern lasts three weeks. Then it's monthly. Then it's "I'll do it when I need to" — which is exactly when you've already missed the launch.

90d

to build a baseline

"Surge" doesn't exist without history.

Spike alerts require per-competitor weekly baselines. You can't compute "1.5× normal" without 90 days of historical ad counts. Starting today means waiting until Q3 to see your first useful alert.

stitching signals

"98 ads on LinkedIn" isn't a campaign.

It's one campaign with 98 variants — but only if you can reconcile UTM tags, normalized destination URLs, and LinkedIn campaign-group hashes into a single record. Without that, your dashboard is 98 lines of noise.

1wk

LP re-parse cadence

You'd need a scraper, an LLM, and a diff tool.

Every landing page each competitor points to gets re-parsed weekly for offer, CTA, pricing signals, form friction, audience, and social proof — then diffed against the prior version. That's an infra build before you see your first insight.

Start free today

Stop reading ad libraries. Start reading campaigns.

Track up to 7 competitors on Growth, 15 on Professional. We do the stitching, enrichment, and alerts. You get a weekly digest and the live dashboard above.

How this compares

See how IndustryLens stacks up vendor by vendor

Campaign intelligence sits between competitive intelligence and sales engagement. Compare with both categories.

IndustryLens vs Klue →IndustryLens vs Apollo.io →IndustryLens vs Outreach →All alternatives →