See where you lead, trail, and what just changed.
A feature-by-feature matrix across your competitive set. Every cell cites its source and updates when a rival ships.
| Capability | You | Rival A | Rival B | Rival C |
|---|---|---|---|---|
| Native CRM integration | Full | Full | Partner | Shipped |
| AI assistant for end users | Roadmap | Shipped | Full | Shipped |
| Public API | Full | Partial | Full | No public claim found |
| Mobile app | Full | No public claim found | Partial | Roadmap |
| SSO / SAML | Full | Full | Full | Shipped |
Rival A, AI assistant: Shipped. Changed from Roadmap after a launch announcement. Quote, source and date shown on click.
Illustrative capability view. Vendors and grades anonymised
How the matrix stays current
A starting grade for every cellFrom your analyst ratings if you have them, or graded from each company’s website, with the quote and page behind it.
Updates when a rival shipsA detected launch moves the matching cell, only when the evidence quote fits the new grade.
Blanks are honest“No public claim found” means we could not find it, not that they lack it.
A scoreboard above the matrix counts where you lead, trail and tie, for each competitor. Pair it with pricing monitoring to see what each rival charges for the features they have.
Questions about capability comparison.
Where does the capability list come from?
Your own capability framework if you have one, or drafted from how vendors in your market describe themselves, reviewed with you on the setup call.
How do I know a cell is right?
Click any cell for the grade, the quote it is based on, the source link and when it was observed.