See where you lead, where you trail, and what just changed.

A feature-by-feature matrix across your competitive set. Every cell cites its source, and it updates itself when a rival ships.

Biggest gaps 2Strongest leads 2
CapabilityYouRival ARival BRival C
Native CRM integrationFullFullPartnerShipped
AI assistant for end usersRoadmapShippedFullShipped
Public APIFullPartialFullNo public claim found
Mobile appFullNo public claim foundPartialRoadmap
SSO / SAMLFullFullFullShipped
Rival A — AI assistant: Shipped. Changed from Roadmap after a launch announcement. Quote, source link and observed date shown on click.
Fig. 1 — Illustrative capability view. Vendors and grades anonymised

How the matrix stays current

Most comparison grids are out of date the week after someone builds them. This one moves when the market does, and shows its working.

A starting grade for every cell
From your own analyst ratings if you have them, or graded from each company’s website. Every cell shows the quote and the page behind it.
Updates when a rival ships
When we detect a launch, the matching cell moves: only if the evidence quote appears word-for-word in the source and its wording fits the new grade.
Every change is reversible
The previous grade is kept. If the underlying signal is later rejected, the cell goes back.
Blanks are honest
“No public claim found” means we could not find it, not that they lack it, and it is never counted as a gap against an analyst-graded cell.
Scoreboard for every rival
Above the matrix, a scoreboard counts where you lead, where you trail and where you both ship, for each competitor. Click a number to see exactly which capabilities it covers. Pair it with pricing monitoring to see what each rival charges for the features they have.

Questions about capability comparison.

Where the list comes from, what the filters mean, and how to check a cell.

3 questions answered this week

Where does the capability list come from?

If you already have a capability framework, such as an analyst report or your own feature list, we load it as it is. If not, we draft one from how the vendors in your market describe themselves, and you review it on the setup call.

Evidence breakdown
Bring your own listYes
Drafted for youReviewed on setup call

A comparison grid that keeps itself up to date.

Free 30-day trial. We set up your capability list with you on the first call.