Entry prices side by side
Each price read from the vendor’s own pricing page. Last checked 13 November 2026.
| Tool | Cheapest paid plan | Price | Billing | Free plan | Price changes tracked |
|---|---|---|---|---|---|
| Unify | Base | $20/seat/mo [1] | per seat per month | Yes | 2 |
| Clarify | Starter | $50/mo [2] | unlimited seats; Growth from $1,000/mo | Yes | 0 |
| Cargo | 1.5K credits | $165/mo [3] | per month | Yes | 0 |
| Warmly | AI Web-Deanonymization | $10,000/yr [7] evidence | annual module; add-ons extra | No | 14 |
| Common Room | Essential | $2,500/mo [8] evidence | billed annually; Advanced and Enterprise on request | No | 5 |
| UserGems | Core | $40,000/yr [4] | billed annually, plus $3,000 one-off setup | No | 10 |
| Hightouch | Usage-based | No list price [5] | paid tiers are usage-based · Free tier: up to 2 active syncs | Yes | 0 |
| HockeyStack | Custom plans | Quote only [6] | contact sales | No | 4 |
- Unify$20/seat/mo [1] · Baseper seat per monthFree plan: yes · Price changes tracked: 2
- Clarify$50/mo [2] · Starterunlimited seats; Growth from $1,000/moFree plan: yes · Price changes tracked: 0
- Cargo$165/mo [3] · 1.5K creditsper monthFree plan: yes · Price changes tracked: 0
- annual module; add-ons extraFree plan: no · Price changes tracked: 14
- billed annually; Advanced and Enterprise on requestFree plan: no · Price changes tracked: 5
- UserGems$40,000/yr [4] · Corebilled annually, plus $3,000 one-off setupFree plan: no · Price changes tracked: 10
- HightouchNo list price [5] · Usage-basedpaid tiers are usage-based · Free tier: up to 2 active syncsFree plan: yes · Price changes tracked: 0
- HockeyStackQuote only [6] · Custom planscontact salesFree plan: no · Price changes tracked: 4
Sorted by entry price. Prices are in the vendor’s own currency. Tools that don’t publish a price are listed last, with AWS Marketplace or Vendr evidence where we have it.
Recent price changes in GTM engineering
- 10 July 2026, Unify: Base plan added at $20/month per user [9]
- 10 July 2026, Unify: Free plan added at $0/month [9]
- 8 July 2026, Common Room: Essential: $2,100 → $2,500/month billed annually (5 users included) (+19%) [10]
- 19 May 2026, Common Room: Essential plan added at $2,100/month billed annually (5 users included) [11]
- 15 February 2026, Warmly: Inbound Agent - Scale plan removed (was $40,000/year) [12]
- 15 February 2026, Warmly: Inbound Agent - Engage plan removed (was $20,000/year) [12]
- 11 February 2026, UserGems: Core: $2,500 → $2,750/month (+10%) [13]
- 11 February 2026, UserGems: Advanced: $4,250 → $5,750/month (+35%) [13]
Each change is checked against the vendor’s page or the Internet Archive. See every verified GTM engineering price change.
FAQ
What is the cheapest GTM engineering tool?
The lowest listed entry price is Unify Base at $20/seat/mo (per seat per month). Billing units differ between vendors, so compare the billing column, not just the number.
Which GTM engineering tools have a free plan?
Unify, Clarify, Cargo and Hightouch.
Which GTM engineering tools don't publish prices?
Hightouch and HockeyStack do not list a fixed price on their own site. Where we have one, we show the AWS Marketplace list price or Vendr's median contract instead.
Which GTM engineering tool changed its pricing most recently?
Unify on 10 July 2026: Base plan added at $20/month per user.
Sources
- Unify pricing pageSupports: Base: $20/seat/mo (per seat per month)
- Clarify pricing pageSupports: Starter: $50/mo (unlimited seats; Growth from $1,000/mo)
- Cargo pricing pageSupports: 1.5K credits: $165/mo (per month)
- UserGems pricing pageSupports: Core: $40,000/yr (billed annually, plus $3,000 one-off setup)
- Hightouch pricing pageSupports: Usage-based: No list price (paid tiers are usage-based)
- HockeyStack pricing pageSupports: Custom plans: Quote only (contact sales)
- Internet Archive (Wayback Machine): Warmly pricing page, 23 Sep 2026Supports: AI Web-Deanonymization: $10,000/yr (annual module; add-ons extra)
- Internet Archive (Wayback Machine): Common Room pricing page, 19 Aug 2026Supports: Essential: $2,500/mo (billed annually; Advanced and Enterprise on request)
- Internet Archive (Wayback Machine): Unify pricing page, 10 Jul 2026Supports: Base plan added at $20/month per user
- Internet Archive (Wayback Machine): Common Room pricing page, 8 Jul 2026Supports: Essential: $2,100 → $2,500/month billed annually (5 users included) (+19%)
- Internet Archive (Wayback Machine): Common Room pricing page, 19 May 2026Supports: Essential plan added at $2,100/month billed annually (5 users included)
- Internet Archive (Wayback Machine): Warmly pricing page, 15 Feb 2026Supports: Inbound Agent - Scale plan removed (was $40,000/year)
- Internet Archive (Wayback Machine): UserGems pricing page, 11 Feb 2026Supports: Core: $2,500 → $2,750/month (+10%)
Other markets: Sales intelligence · Spend management · AI visibility tools. IndustryLens’s own pricing is at /pricing.
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