Competitive intelligence software, plus an expert in your corner.

The Free CI Pricing Agent costs nothing and needs only an email to sign up. You get a Pricing Agent that checks the pricing pages of up to 5 companies weekly and emails you when a price changes, the IndustryLens MCP connector for every market we publicly cover (moves, profiles, comparisons, reports) inside your AI assistant, a weekly market briefing email for one market you pick, free battlecards for any company we already cover, published market reports and comparisons by email, and the ability to request a new market. There's no dashboard on Free, and no reviews, social, ads or hiring tracking, that's what Standard adds. Start at /free.

Enterprise is a flat £999/month (£899/month billed annually), covering up to 25 companies, more on request. It includes everything in Standard, plus a biweekly competitive-intelligence call with our founder, Naveed (what moved in your market, what it means for you, and dashboard tuning), a custom dashboard, custom sources (any source on our sources page, partner and integration marketplaces, private feeds, your own data) set up on request, customised briefing emails, ABM monitoring, persona reports (Exec/Sales/PMM/Campaign), a screenshot diff archive, individual exec LinkedIn tracking, LinkedIn Jobs monitoring, priority alerting set up on request, 12 months of history, unlimited seats, and HubSpot and Salesforce sync set up on request. Talk to Naveed at /contact.

Klue and Crayon start at £17K–£87K/year and require a demo call to find out the actual number. Both require a dedicated CI analyst to run them. IndustryLens Standard starts at £149/month, pricing published right here. Pay monthly and cancel anytime, or save 10% on annual. You get battlecards, a trust tier and quality score on every insight, and role-specific recommendations that enterprise tools charge many times more for. Read the head-to-head comparisons at https://industry-lens.com/alternatives/klue and https://industry-lens.com/alternatives/crayon.

On Standard, your bill is driven by companies tracked, not headcount, seats come with the plan. 10 companies includes 3 seats, 11–30 includes 5, 31–50 includes 10, and 51 or more includes 15. Need more people in there? Additional seats are £15/month each, or move to Enterprise for unlimited seats. Klue, Crayon, Kompyte and Apollo price primarily per user, so the whole bill scales with your team; here the coverage you buy is what moves the number.

Any organisation you want tracked. Most teams start with direct competitors, but the same slot works for a client account you report on, or a prospect you are running ABM against: the monitoring, battlecards and briefing are identical either way. On Standard, you pick the exact number on the slider above, from 10 to 100, one company at a time, with no tier to jump.

Most CI tools give every customer the same screens. On Enterprise we build yours: we agree your personas, competitors, sources and outputs in onboarding, then build the tabs around them (a feature comparison matrix, a benchmarking view, a sales-only battlecard view, whatever your team actually opens). Different people can get different views on their own seats. The weekly output stays fully automated; on the biweekly founder call we review what your team uses and tune the tabs and sources.

A competitive briefing in your inbox every Monday. 5–7 verified insights with urgency, a trust tier and a quality score, per-competitor battlecards (what changed, what it means, what to do), cross-competitor trend signals, and role-specific recommendations. The dashboard stays available for deeper analysis and historical trends.

ChatGPT doesn't know what your competitors did last Tuesday. IndustryLens is a live monitoring system — 350+ sources checked every week, 29 automated checks on every insight, and a trust tier plus a 1–5 quality score before anything reaches your briefing. No hallucinations, no stale training data, no unsourced claims.

Every insight carries a trust tier (Confirmed, Emerging or Unverified) and a 1–5 quality score — rated on specificity, actionability, novelty and evidence quality — with a written rationale, so your team knows exactly how much to trust each claim before acting on it.

All sources (pricing pages, homepages, ad libraries, reviews, and social) are checked every week. Your Monday briefing covers everything that moved in the previous 7 days. Battlecards rebuild automatically from the latest data.

Both options are on the pricing page. Monthly billing has no commitment — cancel anytime. Annual billing saves you 10% off whatever the slider says, paid upfront for 12 months. Either way, your data is held for 30 days if you cancel and come back.

For Standard, yes: the trial is a 30-day free trial, set up with you on a 30-minute call. No card. We pick your first companies together on that call, so your first briefing is useful rather than generic. The Free CI Pricing Agent plan needs no call: sign up with your email at /free.

Nothing is charged automatically, there's no card on file to begin with. We'll check in near the end of the trial to see if you want to continue on Standard or Enterprise; if you do, you pick a plan then. If you don't, your trial simply ends.

We only collect public data about the companies you ask us to track. For how we handle your own account data, including your rights under GDPR, see our privacy policy at /privacy.