What every insight goes through before it reaches you.

IndustryLens inspection docketNo. 9061 · Comintelli · 29 Sep 2026
Has a source
Source actually has data
News source covers the story
LinkedIn source is active
"Before" figure has a real source
Before and after compared like for like
Claim no bigger than the evidence
Not overstated from one data point
One platform not taken as the market
Platforms not mixed up
Country claims backed by targeting
No invented ad spend
Ad count matches the ad library
Ad rotation not called a strategy shift
"New" ads are actually new
Engagement not inflated
Urgency not inflated
Urgency fits the category
No-impression ads not marked urgent
No-impression ads not rated confirmed
Trust tier assigned
Trust tier fits the evidence
Verified claims not wrongly downgraded
Reasoning written down
Reasoning checked against the source
Theme matches the content
Tags add information
No data from another account
Every check completed
Flags raised: 0 · Runs: 2Quality 4.75 / 5 · Confirmed

A real insight from our tracking of Comintelli, exactly as it was checked. See Comintelli's live page

And what they stopped.

Real drafts these checks rejected or retracted, and why. Vendors stay unnamed so we never repeat a claim we threw out.

Draft · 27 Jul 2026Rejected

“A vendor cut its annual plan price.”

That was the normal annual-billing discount, not a price cut.

Draft · 24 Aug 2026Retracted

“A vendor is running 400 active ads.”

The ad library shows at most 200 results per page. We hit that limit; we did not count 400 ads.

Draft · 29 Sep 2026Rejected

“A vendor is listing exactly 50 open roles.”

50 is the job board’s page limit, not a real count. The true number is unknown.

Every draft runs through 29 checks. See them all.

350+ sources, by category

Every source is public and checkable. We store the source URL, the scrape timestamp and a verbatim extract, never a paraphrase. See how source coverage works →

Review Platforms 12+ sourcesG2, Capterra, Trustpilot, TrustRadius, and more
Job Boards & Hiring Signals 8+ sourcesLinkedIn Jobs, Indeed, Glassdoor, Wellfound / AngelList, and more
News & PR 15+ sourcesGoogle News, PR Newswire, Business Wire, GlobeNewswire, and more
Social & Community 6+ sourcesLinkedIn company posts, Reddit (vertical-relevant subreddits), X / Twitter, YouTube, and more
Ads Intelligence 4+ sourcesMeta Ad Library, Google Ads Transparency Center, LinkedIn Campaign Manager public data, TikTok Creative Center
Pricing & Product All sourcesLive competitor pricing pages, Feature comparison pages, Changelog and release notes, Public product documentation
Analyst & Aggregator 5+ sourcesG2 category reports, Gartner Magic Quadrant updates, Forrester mentions, IDC coverage, and more

The 7 source categories above name ~55 platforms. Why 350+? Google News alone surfaces more than 450 publications. Add nine review platforms, five social networks, three ad libraries and each company’s own web pages, and the total is over 476. We say 350+ to stay conservative.

Monitoring cadence

Every Sunday UTC
Scrape runThe full 350+ source pipeline runs once a week; each competitor is re-scraped end-to-end. Ads and news are additionally scraped daily, so a pricing move or product launch is caught before Sunday’s full run.
Every Monday
Briefing deliveryVerified insights from the Sunday scrape land in customer inboxes by Monday morning.
9 days
Max observation ageA report read on Tuesday cites observations at most nine days old. No stale signals.
5 business days
Correction cycleAny contested claim receives one of three responses (update, retract, or stand by) within five business days.

Weekly, not real-time. Ads and news are scraped daily; pricing pages, changelogs, reviews and the rest of the 350+ sources on the Sunday pipeline. Every source still lands in the following Monday's briefing, not within hours. If your team needs hour-grain signals, IndustryLens is not the right tool.

When we get it wrong

Checks reduce errors; they do not eliminate them. When a customer, a competitor or our own QA contests a published claim, we update it, retract it or stand by it, and we note the correction on the relevant report page.

Required fields for any derived figure
The claim itself
The baseline value used
The source the baseline came from (URL + scrape date)
The exact calculation

You see this audit trail in the “View evidence” panel under any finding that contains a derived figure.

Frequently asked questions

Why 350+ sources, isn't that duplicative?

Source overlap is a feature, not a bug. When a review site, a job posting and a company blog all describe the same launch, the claim is easier to verify. When they contradict each other, the insight is flagged instead of shipped. Redundancy is how hallucination detection works at scale.

Do you use AI to generate insights?

Yes, an AI synthesis pass converts raw observations into insight drafts, but that pass is followed by an adversarial verification pass that checks every claim against its source. Insights that fail verification are dropped, not edited. Every insight also runs through 29 named checks, each looking for one kind of mistake, before it reaches a customer briefing.

How does IndustryLens differ from Klue or Crayon?

Klue and Crayon are strong enterprise tools that require a dedicated CI analyst to get value. IndustryLens is built for teams without that resource, one person can run CI for the entire org. We also differ on transparency: every claim ships with its validation result and a clickable source URL, so your team can verify what we deliver.

What happens if a source goes behind a login or changes its format?

Bot-block detection (Layer A, check 4) and format validation (Layer A, check 5) catch this automatically. The source is flagged as degraded, removed from the active pool for that run, and a pipeline alert is triggered. Insights that relied on that source in previous runs are not re-surfaced until the source recovers.

Corrections and disputes

See a finding you believe is wrong? Contact us with the report URL and the finding. We update it with a citation, retract it, or stand by it with the full audit trail, within five business days, logged in the report's dateModified field.

See the pipeline working on your competitors

Add your competitors and get your first verified Monday briefing, with sources and audit trails, within a week.