Why We're Building
IndustryLens
Why We're
Building IndustryLens
Why We're Building IndustryLens
Why We're Building
IndustryLens
I spent 5 years running a B2B marketing agency. Every client asked the same question: "What are our competitors doing?"
Our team would waste 6+ hours manually checking websites, social posts, ads, and reviews. By the time I compiled everything, half the intel was already outdated.
The breaking point? A client was about to launch a major feature we'd spent months positioning as their unique differentiator. Two days before go-live, their main competitor quietly launched the same capability—and immediately started running ads promoting it.
We found out from a LinkedIn post. Not from our monitoring. Not from any tool. From someone's casual scroll.
The launch went ahead, but the messaging had to be completely rewritten in 48 hours. The "first-to-market" angle was gone. Months of positioning work became damage control.
That's when I realised: competitive intelligence can't be a monthly report or sporadic Google Alerts. It needs to be continuous, automatic, and delivered before critical decisions get made—not after they blow up in your face.
So we built IndustryLens—competitor monitoring that actually keeps you ahead, not just informed after the fact.
— Naveed Ratansi, Co-Founder
I spent 5 years running a B2B marketing agency. Every client asked the same question: "What are our competitors doing?"
Our team would waste 6+ hours manually checking websites, social posts, ads, and reviews. By the time I compiled everything, half the intel was already outdated.
The breaking point? A client was about to launch a major feature we'd spent months positioning as their unique differentiator. Two days before go-live, their main competitor quietly launched the same capability—and immediately started running ads promoting it.
We found out from a LinkedIn post. Not from our monitoring. Not from any tool. From someone's casual scroll.
The launch went ahead, but the messaging had to be completely rewritten in 48 hours. The "first-to-market" angle was gone. Months of positioning work became damage control.
That's when I realised: competitive intelligence can't be a monthly report or sporadic Google Alerts. It needs to be continuous, automatic, and delivered before critical decisions get made—not after they blow up in your face.
So we built IndustryLens—competitor monitoring that actually keeps you ahead, not just informed after the fact.
— Naveed Ratansi, Co-Founder
I spent 5 years running a B2B marketing agency. Every client asked the same question: "What are our competitors doing?"
Our team would waste 6+ hours manually checking websites, social posts, ads, and reviews. By the time I compiled everything, half the intel was already outdated.
The breaking point? A client was about to launch a major feature we'd spent months positioning as their unique differentiator. Two days before go-live, their main competitor quietly launched the same capability—and immediately started running ads promoting it.
We found out from a LinkedIn post. Not from our monitoring. Not from any tool. From someone's casual scroll.
The launch went ahead, but the messaging had to be completely rewritten in 48 hours. The "first-to-market" angle was gone. Months of positioning work became damage control.
That's when I realised: competitive intelligence can't be a monthly report or sporadic Google Alerts. It needs to be continuous, automatic, and delivered before critical decisions get made—not after they blow up in your face.
So we built IndustryLens—competitor monitoring that actually keeps you ahead, not just informed after the fact.
— Naveed Ratansi, Co-Founder
I spent 5 years running a B2B marketing agency. Every client asked the same question: "What are our competitors doing?"
Our team would waste 6+ hours manually checking websites, social posts, ads, and reviews. By the time I compiled everything, half the intel was already outdated.
The breaking point? A client was about to launch a major feature we'd spent months positioning as their unique differentiator. Two days before go-live, their main competitor quietly launched the same capability—and immediately started running ads promoting it.
We found out from a LinkedIn post. Not from our monitoring. Not from any tool. From someone's casual scroll.
The launch went ahead, but the messaging had to be completely rewritten in 48 hours. The "first-to-market" angle was gone. Months of positioning work became damage control.
That's when I realised: competitive intelligence can't be a monthly report or sporadic Google Alerts. It needs to be continuous, automatic, and delivered before critical decisions get made—not after they blow up in your face.
So we built IndustryLens—competitor monitoring that actually keeps you ahead, not just informed after the fact.
— Naveed Ratansi, Co-Founder
Meet the Team
Meet the Team
Meet the Team
To provide clear, actionable insights into competitors' website changes, positioning shifts, and messaging updates as they happen, allowing clients to stay one step ahead of the competition
We track 30+ touchpoints to give teams a structured, verified view of competitor activity
We track 30+ touchpoints to give teams a structured, verified view of competitor activity
TBC
Technical Co-Founder
Here’s an exciting opportunity to join our team as a Technical Co-Founder. Play a key role in shaping our technology strategy and product vision. Be at the forefront of building innovative solutions and driving our growth.
TBC
Technical Co-Founder
Here’s an exciting opportunity to join our team as a Technical Co-Founder. Play a key role in shaping our technology strategy and product vision. Be at the forefront of building innovative solutions and driving our growth.
TBC
Technical Co-Founder
Here’s an exciting opportunity to join our team as a Technical Co-Founder. Play a key role in shaping our technology strategy and product vision. Be at the forefront of building innovative solutions and driving our growth.
TBC
Technical Co-Founder
Here’s an exciting opportunity to join our team as a Technical Co-Founder. Play a key role in shaping our technology strategy and product vision. Be at the forefront of building innovative solutions and driving our growth.
Natalia
Data Analyst & AI Evaluation Specialist
Natalia ensures the accuracy and reliability of IndustryLens data through validation, analysis, and quality control. She refines automation logic and works closely with developers to improve ingestion and schema consistency.
Natalia
Data Analyst & AI Evaluation Specialist
Natalia ensures the accuracy and reliability of IndustryLens data through validation, analysis, and quality control. She refines automation logic and works closely with developers to improve ingestion and schema consistency.
Natalia
Data Analyst & AI Evaluation Specialist
Natalia ensures the accuracy and reliability of IndustryLens data through validation, analysis, and quality control. She refines automation logic and works closely with developers to improve ingestion and schema consistency.
Natalia
Data Analyst & AI Evaluation Specialist
Natalia ensures the accuracy and reliability of IndustryLens data through validation, analysis, and quality control. She refines automation logic and works closely with developers to improve ingestion and schema consistency.
Zeeshan
AI & Automation Engineer
Zeeshan designs and implements AI solutions, building automation workflows and integrating LLM-based systems. He collaborates with development and content teams to optimise processes and ensure AI features run smoothly.
Zeeshan
AI & Automation Engineer
Zeeshan designs and implements AI solutions, building automation workflows and integrating LLM-based systems. He collaborates with development and content teams to optimise processes and ensure AI features run smoothly.
Zeeshan
AI & Automation Engineer
Zeeshan designs and implements AI solutions, building automation workflows and integrating LLM-based systems. He collaborates with development and content teams to optimise processes and ensure AI features run smoothly.
Zeeshan
AI & Automation Engineer
Zeeshan designs and implements AI solutions, building automation workflows and integrating LLM-based systems. He collaborates with development and content teams to optimise processes and ensure AI features run smoothly.
Giovanna
Digital Marketing
Giovanna leads IndustryLens’ social media presence, shaping content strategy and publishing across all channels.She analyses engagement, manages the community, and turns product updates into clear B2B SaaS storytelling.
Giovanna
Digital Marketing
Giovanna leads IndustryLens’ social media presence, shaping content strategy and publishing across all channels.She analyses engagement, manages the community, and turns product updates into clear B2B SaaS storytelling.
Giovanna
Digital Marketing
Giovanna leads IndustryLens’ social media presence, shaping content strategy and publishing across all channels.She analyses engagement, manages the community, and turns product updates into clear B2B SaaS storytelling.
Giovanna
Digital Marketing
Giovanna leads IndustryLens’ social media presence, shaping content strategy and publishing across all channels.She analyses engagement, manages the community, and turns product updates into clear B2B SaaS storytelling.
Abisoye
Creative Designer
Abisoye leads design execution, creative direction across IndustryLens’ digital channels as well as making design updates to the website, social media channels, and other design related tasks.
Abisoye
Creative Designer
Abisoye leads design execution, creative direction across IndustryLens’ digital channels as well as making design updates to the website, social media channels, and other design related tasks.
Abisoye
Creative Designer
Abisoye leads design execution, creative direction across IndustryLens’ digital channels as well as making design updates to the website, social media channels, and other design related tasks.
Abisoye
Creative Designer
Abisoye leads design execution, creative direction across IndustryLens’ digital channels as well as making design updates to the website, social media channels, and other design related tasks.
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