Every report and case study your rivals publish.

Captured weekly with the source attached, so you can see which topics each competitor is trying to own.

ReportAug 2026
Crayon
Published “The 2026 State of Competitive Intelligence,” the 9th edition of its annual report.
◆ Source: Crayon LinkedIn page · see their live page
ReportAug 2026
Klue
Released the “AI in Competitive Intelligence Report — 2026,” framed around “Are You Building Brainless?”
◆ Source: klue.com report page · see their live page
Klue's report title re-verified live, 13 Oct 2026.

Every webinar, video and report they publish

One feed of what each rival puts out.

  1. Events, videos, reports, newsletters and case studies, filterable by type
  2. In the dashboard you can also narrow to the last 30, 90 or 180 days
  3. Dated, with view counts, linked to the original
Captured assets: competitor events, webinars and videos, filterable by type and date range

See it as it appeared

The raw posts and videos sit next to the analysis.

  1. Posts, videos and ads exactly as captured
  2. Filter by competitor, type and country
Raw sources: competitor webinars, videos and posts as captured, filterable by type, competitor and country

Four formats, one competitor, four weeks.

Everything Outreach published between 15 Sep and 11 Oct 2026, by the type of asset it is.

Report
Reports & researchOutreach reported 12x AI usage growth and 480% YoY AI ARR growth, H1 2026 · see Outreach's live page
Case study
Case studiesOutreach published new case studies naming Corpay and SailPoint · see Outreach's live page
Webinar
Webinars & eventsOutreach hosted an “AI for Leaders” webinar on 15 Oct 2026 · see Outreach's live page
Guide
Guides & comparisonsOutreach published a build-vs-buy guide for AI sales agents · see Outreach's live page

What competitors publish shows the story they want to tell. See campaign intelligence for what they pay to promote.

What the content checks stopped.

Real content claims that never reached a briefing, and why. Vendors stay unnamed so we never repeat a claim we had to pull.

Draft · 11 Oct 2026Rejected

“A competitor published a new report on AI adoption in financial services.”

The report was real, but a live, already-approved insight had already reported the same report. Counting it twice would double the story.

Draft · 29 Sep 2026Rejected

“A competitor published a market-sizing report on enterprise asset management.”

The report was real, but an independent market-research firm published it. The competitor was only one of several vendors profiled inside it, not the author.

Draft · 29 Sep 2026Rejected

“A competitor published a benchmark survey on AI in competitive intelligence.”

The draft cited no captured source at all, so there was nothing to verify the claim against.

Every draft runs through 29 checks. See them all.

Questions about content tracking.

What counts as content?

Reports, case studies, webinars and events, guides, videos and newsletters, each with the competitor, date and a link to the original.

How is this different from a Google Alert?

An alert tells you a page exists. IndustryLens classifies what was published and flags the assets that matter for your positioning.

How often is competitor content captured?

Weekly. Each report, case study, webinar, video and newsletter is captured with its date and a link to the original, and you can filter the feed to the last 30, 90 or 180 days in the dashboard.

Can I see competitor content exactly as it was published?

Yes. The raw posts, videos and ads sit next to the analysis exactly as captured, filterable by competitor, type and country.

See the topics your rivals are claiming.

Sources for the reports above

  1. Klue pageklue.com · Website · checked 2 Aug 2026Supports: Klue publishes 2026 AI in Competitive Intelligence Report
  2. LinkedIn postlinkedin.com · Social · checked 16 Aug 2026Supports: Crayon Releases 9th Edition of State of Competitive Intelligence Report