Features
Collect competitive intelligence automatically
Track your competitive landscape without spending hours searching the web or reacting to fragmented alerts. IndustryLens continuously monitors competitor activity across more than 30 trusted sources.
Key pages across the website include pricing, products, features, and customers
Social media and advertising activity
Reviews, hiring signals, and public announcements
News, press, and industry mentions
Cut through noise with AI-powered insights
Large volumes of competitor data create noise. IndustryLens analyses changes across competitors, filters out low-impact updates, and surfaces only what is relevant to your business.
Noise reduction across multiple competitors
Context added to every insight
Patterns identified across the market
Connected insights, not isolated alerts
Single updates rarely tell the full story. IndustryLens links related signals together so teams understand why something matters, not just what changed
Related competitor actions grouped into storylines
Market and competitor patterns surfaced early
Clear strategic narratives instead of disconnected updates
Always-up-to-date competitive battlecards
Automatically generated battlecards give teams a clear, current view of every competitor — rebuilt weekly from live data.
Each battlecard includes:
Competitive positioning and differentiation
Pricing structure and changes
Strengths, weaknesses, and threats
Customer sentiment from public reviews
Suggested actions and talking points
Know what to do, not just what happened
IndustryLens goes beyond reporting changes. It generates strategic recommendations based on patterns across your competitive landscape.
Weekly cross-competitor recommendations
Clear prioritisation by impact
Guidance tailored for marketing, sales, and product teams
Full transparency with evidence behind every insight
Every insight is fully traceable back to its source. No black box intelligence
Direct links to competitor ads, posts, reviews, and pages
Raw data accessible at any time
Confidence to validate and act on insights
Weekly strategic recommendations
Every week, IndustryLens synthesises activity across your competitive landscape into clear recommendations that help teams decide what to do next.
Cross-competitor insights, not isolated updates
Prioritised by relevance and potential impac
Clear guidance for marketing, sales, and product teams
Insights Delivered Where You Already Work
Weekly Email Digests
Curated strategic insights delivered to your inbox every week. Includes per-competitor highlights, cross-landscape recommendations, and links to dig deeper in the dashboard
Role-Specific Views
Marketing, Sales, and Product teams each see what is relevant to them. No clutter, no noise. Just the competitive intelligence that applies to their work.
Slack Integration
Share insights and battlecard updates directly to your team channels. Route specific competitor intel to the right people automatically
PDF Reports
Generate professional, branded competitive intelligence reports with one click. Weekly digests, battlecard exports, and activity timelines — ready to share with leadership.
Answers to your most common questions about IndustryLens.
Why not just use Google Alerts or do manual research?
Google Alerts sends you links. We show you what changed, why it matters, and what to do about it—automatically analyzed and contextualized.
Manual research takes 12+ hours/week to check 5 competitors across 30 sources. You still miss changes between checks and competitor newsletters you can't access. IndustryLens monitors 24/7 and delivers only the 5-7 insights per week that matter to your business.
How is this different from ChatGPT or Claude for competitive research?
We tried Klue/Crayon but they were too expensive. How are you different?
This seems like a "nice to have" rather than essential. Why pay for it?
Can't we just assign this to a junior marketer or intern?
We're already drowning in alerts and data. How is this not MORE noise?
How accurate is AI-generated data? Can we trust it?
How often is data updated? Will we miss critical changes?
Which competitors should we track?
How much setup is required?
What if we don't subscribe after the trial?
Ready to See What Your Competitors Are Really Doing?
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