Features That Detect, Track & Alert on Competitor Moves
Features That Detect, Track & Alert on Competitor Moves
Features That Detect, Track & Alert on Competitor Moves
Features That Detect, Track & Alert on Competitor Moves
Competitive activity changes quickly. IndustryLens applies competitive intelligence to continuously analyse, contextualise, and surface competitor signals, so teams understand what is happening, what’s changing, and why it matters.
IndustryLens automatically tracks your competitors and keeps you informed with clear, actionable insights
Competitive activity changes quickly. IndustryLens applies competitive intelligence to continuously analyse, contextualise, and surface competitor signals, so teams understand what is happening, what’s changing, and why it matters.
What We Monitor
What We Monitor
What We Monitor
We track 30+ touchpoints to give teams a structured,
verified view of competitor activity
We track 30+ touchpoints to give teams a structured, verified view of competitor activity
We track 30+ touchpoints to give teams a structured, verified view of competitor activity
Websites
Feature releases, product updates, pricing adjustments.
Websites
Feature releases, product updates, pricing adjustments.
Websites
Feature releases, product updates, pricing adjustments.
Websites
Feature releases, product updates, pricing adjustments.
Social Posts
Messaging shifts, strategic themes, audience reactions.
Social Posts
Messaging shifts, strategic themes, audience reactions.
Social Posts
Messaging shifts, strategic themes, audience reactions.
Social Posts
Messaging shifts, strategic themes, audience reactions.
Paid Ads
New campaigns, offers, and creative direction.
Paid Ads
New campaigns, offers, and creative direction.
Paid Ads
New campaigns, offers, and creative direction.
Paid Ads
New campaigns, offers, and creative direction.
Newsletters
Promotions, editorial focus, and messaging priorities.
Newsletters
Promotions, editorial focus, and messaging priorities.
Newsletters
Promotions, editorial focus, and messaging priorities.
Newsletters
Promotions, editorial focus, and messaging priorities.
Customer Reviews
Sentiment trends, recurring pain points, feature requests.
Customer Reviews
Sentiment trends, recurring pain points, feature requests.
Customer Reviews
Sentiment trends, recurring pain points, feature requests.
Customer Reviews
Sentiment trends, recurring pain points, feature requests.
News & Press
Announcements, partnerships, funding changes.
News & Press
Announcements, partnerships, funding changes.
News & Press
Announcements, partnerships, funding changes.
News & Press
Announcements, partnerships, funding changes.
Events & Webinars
Specified topics, target personas, and roadmap indicators.
Events & Webinars
Specified topics, target personas, and roadmap indicators.
Events & Webinars
Specified topics, target personas, and roadmap indicators.
Events & Webinars
Specified topics, target personas, and roadmap indicators.
Product Videos
Product walkthroughs, demo updates.
Product Videos
Product walkthroughs, demo updates.
Product Videos
Product walkthroughs, demo updates.
Product Videos
Product walkthroughs, demo updates.
Your Competitive Intelligence Delivered
Your Competitive Intelligence Delivered
Your Competitive Intelligence Delivered
A consolidated summary of competitor activities delivered directly into the tools team already use
We track 30+ touchpoints to give teams a structured, verified view of competitor activity
We track 30+ touchpoints to give teams a structured, verified view of competitor activity
Weekly News Digests
Role-specific insights for Marketing, Product, and Sales.
Monthly Insight Reports
Broader patterns and directional changes across competitors.
Slack & Email Notifications
Timely alerts when notable changes occur, with context
Marketing / Sales Battlecard
Actionable competitive context for messaging and sales conversations.
IndustryLens Features
IndustryLens Features
IndustryLens Features
IndustryLens turns competitor signals into clear, actionable insights
We track 30+ touchpoints to give teams a structured, verified view of competitor activity
We track 30+ touchpoints to give teams a structured, verified view of competitor activity
Multi-Source Monitoring
Track competitors across websites, social, ads, reviews
Multi-Source Monitoring
Track competitors across websites, social, ads, reviews
Multi-Source Monitoring
Track competitors across websites, social, ads, reviews
Multi-Source Monitoring
Track competitors across websites, social, ads, reviews
Automated Weekly Summaries
AI-powered insights delivered every week
Automated Weekly Summaries
AI-powered insights delivered every week
Automated Weekly Summaries
AI-powered insights delivered every week
Automated Weekly Summaries
AI-powered insights delivered every week
Email & Slack Delivery
Get updates where your team already works
Email & Slack Delivery
Get updates where your team already works
Email & Slack Delivery
Get updates where your team already works
Email & Slack Delivery
Get updates where your team already works
Smart Filtering
Priority scoring highlights critical updates first
Smart Filtering
Priority scoring highlights critical updates first
Smart Filtering
Priority scoring highlights critical updates first
Smart Filtering
Priority scoring highlights critical updates first
Source Attribution
Click through to original sources to verify every claim
Source Attribution
Click through to original sources to verify every claim
Source Attribution
Click through to original sources to verify every claim
Source Attribution
Click through to original sources to verify every claim
Role-Specific Insight
Only see relevant without clutter or noise
Role-Specific Insight
Only see relevant without clutter or noise
Role-Specific Insight
Only see relevant without clutter or noise
Role-Specific Insight
Only see relevant without clutter or noise
Additional Features
Additional Features
Additional Features
Historical Data
and Trend Insights
A long-term view of competitor behaviour to help identify patterns and recurring themes.
Identify recurring themes in competitor activities
Track how messaging, pricing, and product evolve
Compare activity across competitors
Insights Dashboard
Your competitor insights, all in one place.
Identify recurring themes in competitor activities
Open direct links to original sources for verification
Review historical timelines to see how strategies evolve
What You’ll Spot
What You’ll Spot
What You’ll Spot
IndustryLens surfaces insight categories that are consistently relevant
IndustryLens surfaces insight categories that are consistently relevant
IndustryLens surfaces insight categories
that are consistently relevant
IndustryLens
FAQs
IndustryLens
FAQs
IndustryLens
FAQs
Answers to your most common questions about IndustryLens.
Why not just use Google Alerts or do manual research?
Google Alerts sends you links. We show you what changed, why it matters, and what to do about it—automatically analyzed and contextualized.
Manual research takes 12+ hours/week to check 5 competitors across 30 sources. You still miss changes between checks and competitor newsletters you can't access. IndustryLens monitors 24/7 and delivers only the 5-7 insights per week that matter to your business.
How is this different from ChatGPT or Claude for competitive research?
We tried Klue/Crayon but they were too expensive. How are you different?
This seems like a "nice to have" rather than essential. Why pay for it?
Can't we just assign this to a junior marketer or intern?
We're already drowning in alerts and data. How is this not MORE noise?
How accurate is AI-generated data? Can we trust it?
How often is data updated? Will we miss critical changes?
Which competitors should we track?
How much setup is required?
What if we don't subscribe after the trial?
Why not just use Google Alerts or do manual research?
Google Alerts sends you links. We show you what changed, why it matters, and what to do about it—automatically analyzed and contextualized.
Manual research takes 12+ hours/week to check 5 competitors across 30 sources. You still miss changes between checks and competitor newsletters you can't access. IndustryLens monitors 24/7 and delivers only the 5-7 insights per week that matter to your business.
How is this different from ChatGPT or Claude for competitive research?
We tried Klue/Crayon but they were too expensive. How are you different?
This seems like a "nice to have" rather than essential. Why pay for it?
Can't we just assign this to a junior marketer or intern?
We're already drowning in alerts and data. How is this not MORE noise?
How accurate is AI-generated data? Can we trust it?
How often is data updated? Will we miss critical changes?
Which competitors should we track?
How much setup is required?
What if we don't subscribe after the trial?
Why not just use Google Alerts or do manual research?
Google Alerts sends you links. We show you what changed, why it matters, and what to do about it—automatically analyzed and contextualized.
Manual research takes 12+ hours/week to check 5 competitors across 30 sources. You still miss changes between checks and competitor newsletters you can't access. IndustryLens monitors 24/7 and delivers only the 5-7 insights per week that matter to your business.
How is this different from ChatGPT or Claude for competitive research?
We tried Klue/Crayon but they were too expensive. How are you different?
This seems like a "nice to have" rather than essential. Why pay for it?
Can't we just assign this to a junior marketer or intern?
We're already drowning in alerts and data. How is this not MORE noise?
How accurate is AI-generated data? Can we trust it?
How often is data updated? Will we miss critical changes?
Which competitors should we track?
How much setup is required?
What if we don't subscribe after the trial?
Why not just use Google Alerts or do manual research?
Google Alerts sends you links. We show you what changed, why it matters, and what to do about it—automatically analyzed and contextualized.
Manual research takes 12+ hours/week to check 5 competitors across 30 sources. You still miss changes between checks and competitor newsletters you can't access. IndustryLens monitors 24/7 and delivers only the 5-7 insights per week that matter to your business.
How is this different from ChatGPT or Claude for competitive research?
We tried Klue/Crayon but they were too expensive. How are you different?
This seems like a "nice to have" rather than essential. Why pay for it?
Can't we just assign this to a junior marketer or intern?
We're already drowning in alerts and data. How is this not MORE noise?
How accurate is AI-generated data? Can we trust it?
How often is data updated? Will we miss critical changes?
Which competitors should we track?
How much setup is required?
What if we don't subscribe after the trial?
Ready to see IndustryLens in action?
Get a sample digest or connect Slack to preview real signals from your market.