Know what every competitor did — with the receipts to prove it.

Every feature runs on 350+ cited sources, scored across 4 dimensions before a single line reaches your briefing. The Klue and Crayon alternative, from €59/mo — no demo gate.

See pricing
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Sources monitored
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QA checks / insight
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Confidence dimensions

Grouped by the job you're doing.

Track what competitors did, understand what it means, act on it. Each feature has its own page with a full showcase, Q&A, and confidence-scored examples.

The Dashboard
Every move, briefing, battlecard and raw scrape in one workspace — the surface all of the below lives in.
Explore the dashboard →

Track

What moved, when it moved, and where we saw it.

Understand

What the moves mean — and how confident we are in each one.

Act

Getting the intel in front of the people who have to use it.

Fig. 1 — The feature set, grouped by the job it does.

Everything included

What's under the hood and alongside every briefing — no hidden add-ons, no paywalled essentials.

350+ Data Sources
Advertising, reviews, social, websites, company intel — across 5 categories.
MCP connector
Query your competitive intel from Claude, Cursor, and any MCP-aware AI tool.
Reddit monitoring
Community mentions, sentiment threads, and emerging complaints tracked across relevant subreddits.
Industry signal tracking
Weekly B2B signal reports on market-wide news, emerging competitors, and category shifts — beyond just your tracked competitors.
Role-filtered briefings
Marketing, Sales, Product, Executive — each role gets a tailored email.
Mid-week alerts
Slack + email alerts when a critical change crosses your threshold (Pro +).
Custom source additions
Add competitor URLs, RSS feeds, YouTube channels (Professional + Enterprise).
12-month historical data
Full trend comparison against prior-year baseline — no shallow snapshots.
Raw data access
Dashboard with every scrape, every field, full JSON — nothing summarised away.
30 QA checks per insight
Hallucination detection, citation verification, cross-source agreement, and more.

When multiple competitors move the same direction, that's the signal.

A single move is a data point. 3+ tracked competitors doing the same thing inside 6 weeks is a market shift — surfaces before any of them announce.

4 of 7 competitors
POSITIONING
AI-first positioning shift
Ashby, Personio, Amplemarket, Artisan — all changed hero H1 to AI-native framing in 6 weeks.
→ "AI" is table stakes now. Lead with proof of outcome.
Confidence
4.25/5
3 of 7 competitors
PRICING
Enterprise pricing up ~13% across the market
Silent reprice — no public announcements, detected via sales conversation + RFP benchmarks.
→ Category-wide rate reset. Safe to hold or raise.
Confidence
3.75/5
5 of 7 competitors
HIRING
ML engineer hiring spike
Ashby, Personio, Factorial, Charlie, Workable — ML role posts 3–5× baseline in last 30 days.
→ Capacity build for late-2026 AI wave. Plan now.
Confidence
3.50/5

Fig. 2 — Coordinated moves across tracked competitors.

Model Context Protocol

Query it from your AI agent

Add IndustryLens to Claude, Cursor, or any MCP-aware tool and ask competitive questions mid-task — answered from a live engine, with sources. No dashboard required for the public tier; connect your account for the full picture.

$ claude mcp add industrylens --transport http https://api.industry-lens.com/mcp/public
get_competitive_profilelist_competitor_movesget_competitor_moves_diffget_pricing_changesfind_competitors
Explore the MCP →See pricing

Scrape-and-present tools stop at stage 1.

They show you what they found. We verify it against independent sources, validate it through 30 automated checks, and score it across 4 dimensions with written rationale. Every stage is the moat — start your 30-day free trial and the first Monday briefing arrives within a week.

See the 4-stage pipeline →

Not ready to sign up? See it on your competitors free →