Profound Ships 4 Features — October 2026

Profound shipped a September batch of four features including Dynamic Bot Rendering, a Microsoft 365 integration, Sheets Templates and Citation Decay, per its September 2026 product roundup. The Microsoft 365 integration lets Agents work in Outlook, Excel, Word and PowerPoint, extending Profound from monitoring into enterprise workflow. Profound also positions itself as an AI marketing platform built around its AI Marketer, with a homepage headline naming ChatGPT, Perplexity, Claude, Gemini, Microsoft Copilot, DeepSeek and Google AI Overviews.

Pricing moved across five competitors. Goodie AI lists Core at $399/mo, Pro at $999/mo and Agency Growth at $275/mo, with a 'No teaser pricing' section referencing a $99/month comparison point. Peec AI now lists agency Essential, Growth and Scale tiers as monthly after an annual-only listing, lowering the upfront commitment for agency buyers. Ahrefs Brand Radar lists Custom Prompts from €47/mo and an AI Visibility Index from €179/mo covering a 470M-prompt database. Scrunch AI lists only a $250/mo Core self-serve tier with 125 prompts, 5,000 responses/month and single-country limits, with Enterprise quote-only. OpenForge publishes four tiers from $149 to $4,999/month with a 20% annual discount. For a side-by-side read on how the two largest incumbents package AI visibility, see Semrush AI Toolkit vs Ahrefs Brand Radar.

Cross-source activity volume for the period shows 58 social posts, 39 videos and 17 news items, with zero ads and zero reviews. Otterly.ai led social momentum with posts up 137.5% week over week and engagement up 205.3%, on 3,512 followers. Ahrefs Brand Radar posted the largest follower base at 229,654 but saw posts fall 66.7% week over week. Profound, Goodie AI, Otterly.ai and Semrush AI Toolkit all posted negative insight deltas versus the prior period, with Ahrefs Brand Radar down 9 insights (11 to 2) and Profound down 8 (12 to 4).

Profound shipped Dynamic Bot Rendering, which serves AI bots a fully rendered version of pages without changing the experience for human visitors, plus Citation Decay for week-over-week citation counts per cited URL. Profound also hosts Zero Click London on October 21 at InterContinental London, The O2, with a Platform Deep Dive and a Cohort Zero working session, part of a World Tour naming Sydney and Singapore. Profound brought Accenture, Omnicom Media, Publicis Groupe and VaynerMedia to New York for its inaugural Partner Kickoff, with a partner application CTA in the post.

Scrunch AI expanded its AI Referrals feature with Google Analytics 4 engagement and conversion data, adding new vs. returning users, engagement, conversions and conversion rate. Scrunch also launched a SitecoreAI integration that puts its AI observability and optimization features inside the CMS while Scrunch remains a standalone platform. Scrunch's messaging centers on Agent Pages and an Observe, Optimize, Deliver workflow, with the Agent Experience Platform (AXP) as the underlying layer. An independent MarketRank list placed Scrunch #2 for AI visibility tools in Singapore and Germany, describing it as a monitoring and reporting platform that leaves execution to the user. For a deeper read on Scrunch's positioning, see Signal Spotlight: Scrunch AI.

Evertune launched AI Retargeting segments in The Trade Desk and Google Marketing Platform Display & Video 360, with Black Friday and Holiday Shoppers segments announced October 9. Evertune also announced a Bazaarvoice partnership on AI content gaps, citing a joint finding that 94% of respondents look for more ratings, reviews or customer photos before purchase. Evertune was named a Notable Vendor in Forrester's The Answer Engine Optimization Technologies Landscape, Q3 2026, and is now available on Google Cloud Marketplace with committed-spend drawdown for eligible purchases. Ahrefs Brand Radar added entity extraction to AI response tracking, separating real brand mentions from common words and surfacing the 200 most-mentioned companies and products in a Top entities widget.

AthenaHQ expanded Starter tier model coverage to 11 AI models from 9, adding DeepSeek, Meta AI and Mistral, while the free Essential tier dropped Claude. AthenaHQ also published enterprise comparison pages against Ahrefs and Profound, plus four new blog posts including Enterprise AEO 101 and Enterprise GEO Prompts. Knowatoa leads its homepage with 'Your place in AI conversations is up for grabs' and a 'See where my site stands' audit CTA, and its Search Disrupted newsletter lists 7,659 B2B founder subscribers with a September 23, 2026 issue. Goodie AI's content hub carries dated AEO guides and citation studies, including an October 9, 2026 guide on tracking AI product discovery.

OtterlyAI announced a Getfluence technology partnership connecting AI-citation tracking with Getfluence's editorial network, with a joint 25% off offer for both sides. OtterlyAI rebuilt its Brand Report around Brand Coverage, Average Brand Position and Brand Sentiment, removing Brand Mention Count from the report while keeping the raw count available via API. OtterlyAI also published a German AI Search Index study covering 16 industries and more than 3.95 million citations, finding that 64.9% of German AI search citations point to a domain carrying a local region or language signal. Brandlight's work with Samsung and Starcom Worldwide won Technology & Telecoms at the 2026 World Media Awards, with reported outcomes of Samsung Galaxy S25 AI visibility up 17% and a Samsung citation rate on Future publications of 16.07% versus a 1.61% baseline. Brandlight also published a Profound comparison and best-tools listicles for ecommerce and agencies.

Semrush repositioned its homepage and nav around AI visibility, with the H1 'Be found and chosen everywhere search happens' and a subhead narrowed to 'from search results to AI answers'. The Discover nav now lists AI Visibility and Prompt Research, replacing AI Brand Sentiment and Backlink Analysis. Peec AI took a speaking slot at brightonSEO UK, where Malte Landwehr opened the day with a talk on ChatGPT Shopping insights drawn from over 1M products. Rankscale positions its homepage around 17+ AI engines and 'No Upsell' messaging. LLMrefs maintains a 200+ AI SEO tool directory and positions on 'track keywords, not prompts' with a $79/month All in One plan. Mentionable runs English-language homepage copy headlined 'What if ranking in ChatGPT became simple?' and pitches daily tracking of brand citations across 7 AI engines. daydream announced a $15M Series A to build an SEO and AI search agency, disclosed via a Business Insider exclusive, and won a Shorty Award for Best SEO/SEM campaign for OpenArt AI. Conductor showed limited public activity this period.

Watch whether the pricing moves from Goodie AI, Peec AI, Ahrefs Brand Radar, Scrunch AI and OpenForge trigger matching changes from Profound, Semrush AI Toolkit and AthenaHQ, none of which published new pricing this period. Goodie AI's 'No teaser pricing' section referencing a $99/month comparison point and Peec AI's shift to monthly agency billing both lower the entry barrier for smaller buyers, which puts pressure on the $250/mo Scrunch Core tier and the $399/mo Goodie Core tier to justify their scope. For a direct read on how two of these packages compare, see Profound vs Goodie AI.

Watch Profound's hiring pattern as a directional signal. Profound listed 27 total roles in the week of October 5, with 12 in sales, 5 in customer success, 4 in engineering and 3 in leadership, across Argentina, Singapore, the UK and the US. The sales and customer-success weighting suggests Profound is building go-to-market capacity ahead of the Zero Click London event on October 21 and its World Tour stops in Sydney and Singapore. Profound also flagged four numeric anomalies this period, including upload frequency 3x average, a webpage change rate spike of +100% week over week, and no insights passing validation in one week, which may indicate a pipeline gap rather than a slowdown.

Watch channel momentum. Otterly.ai posted the strongest social week with posts up 137.5% and engagement up 205.3%, while Brandlight posted 100% post growth and AthenaHQ 66.7%. Ahrefs Brand Radar saw posts fall 66.7% week over week despite a 229,654 follower base, and Profound saw engagement fall 9.1% on 58,243 followers. Goodie AI's engagement fell 91.3% and its upload frequency ran 5x average, which is worth tracking against its new pricing page. Across the monitored set, ads and reviews stayed at zero, so social and news remain the only observable channels for most competitors.