Who competes
Profound's main competitors in AI search are AthenaHQ, Scrunch AI, Goodie AI, Peec AI, Otterly.ai, GetIntel, Semrush AI Toolkit, Ahrefs Brand Radar, LLMrefs, Evertune and Rankscale.
Battlecard
Rebuilt
The AI marketing platform to win in ChatGPT, Perplexity, Claude, Gemini, Microsoft Copilot, DeepSeek, Google AI Overviews
Profound is a venture-backed marketing technology company that pioneered the Answer Engine Optimization (AEO) category.
- Headquarters
- New York, NY
- Founded
- 2024
- Sells to
- Enterprise marketing organizations
- AEO and SEO teams
- Agencies and partners
- +2 more
Pricing
2 tiers · from $0/mo · Custom
- Trial50 unique prompts tracked, daily for 7 days; 1 language; 1 region; 5 prompt volume searches; no data history/exports/API; no support; no SSO$0/mo
- EnterpriseCustom prompt tracking; custom credit allotmentCustom pricing
Profound Agents priced on a credit-based model; credits consumed per Agent run. Trial includes limited AI Marketer credits. Self-serve Agency Growth plan (not shown on this page) includes 400 credits…
Checked 24 Oct 2026 · tryprofound.com ↗
Hiring
Mostly in United States, United Kingdom, Argentina
As of 19 Oct 2026
Recent moves
The latest 5, each linked to where we found it
Profound Announces 2026 Zero Click World Tour Across EMEA and APAC
Eventtryprofound.com ↗
Profound to Host Zero Click London on October 21
Eventlinkedin.com ↗
Profound Partners with Bazaarvoice to Connect AI Search Visibility to UGC
Partnershipfinance.yahoo.com ↗
Profound Launches Search Visibility in Pages, Integrating Moz SEO Data
Partnershiplinkedin.com ↗
Profound Rolls Out Next-Generation Conversational Agent Builder
Producttryprofound.com ↗
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Full analysis How Profound is moving (2 min read)
Profound is an AI marketing and answer-engine optimisation platform, inferred from its recent product and go-to-market moves. It pairs an AI Marketer with agents, citation analytics and remediation tooling aimed at enterprise brands. The company is also building an agency and partner channel around that core.
Watching Profound matters now because it is moving on several fronts at once. It has 26 tracked moves, 14 of them confirmed, spanning product shipping, partnerships, pricing and events. That breadth signals a vendor trying to convert early AEO interest into enterprise contracts.
26
Moves tracked (90d)
IndustryLens
14
Confirmed-tier moves
IndustryLens
2026-07-26
First tracked
IndustryLens
Product velocity around the AI Marketer: Profound is shipping fast and framing itself around an AI Marketer. In October it positioned itself as an AI marketing platform built around that AI Marketer. Its September batch added dynamic bot rendering and a Microsoft 365 integration. Earlier, in July, it released Brainstorm Mode within Aim to automate agent creation. The pattern is a platform consolidating many point features into one agent-led workflow.
Measurement and remediation depth: Profound is investing heavily in attribution and correction. It shipped a YouTube Citation Breakdown in August for granular AI search attribution. It added Citation Decay to track week-over-week AI search presence. FactCheck and a Noble integration target inaccurate AI brand mentions and their remediation. This suggests buyers are demanding proof of AI visibility and a way to fix errors, not just dashboards.
Agency and enterprise channel build-out: The partner motion is deliberate and accelerating. Profound formalised an enterprise agency partnership with iPullRank in August. It onboarded Edgar Allan as a verified agency partner and entered partnerships with Veloz and Greenpark. In October it hosted an inaugural partner kickoff with Accenture, Publicis, Omnicom and VaynerMedia. This points to a channel-led enterprise strategy rather than pure self-serve growth.
Pricing and market positioning: Profound is signalling an enterprise-first commercial model. Its pricing page now lists only a free trial and custom enterprise tiers. It also appeared as a representative vendor in Gartner's inaugural 2026 Market Guide. Combined with a 12-billion citation research study and a 6-chapter AEO guide with 16 industry leaders, it is buying credibility and category authority.
What to watch: Watch whether the agency kickoff converts into named enterprise deployments and repeatable partner revenue. Watch how the custom-enterprise-only pricing holds up against self-serve rivals. Also track the Zero Click World Tour across EMEA and APAC as a demand-generation test.
All 26 tracked moves
- Profound to Host Zero Click London on October 21
- Profound Positions Itself as an AI Marketing Platform Built Around Its AI Marketer
- Profound Ships September Batch: Dynamic Bot Rendering, Microsoft 365 Integration
- Profound Releases 6-Chapter AEO Guide with 16 Industry Leaders
- Profound ships YouTube Citation Breakdown for Granular AI Search Attribution
- Profound Operates Profound Agents Marketplace with Over 50 Workflow Templates
- Profound Offers FactCheck Feature to Monitor and Correct AI Response Inaccuracies
- Profound Is a Representative Vendor in Gartner's Inaugural 2026 Market Guide
- Profound Formalizes Enterprise Agency Partnership with iPullRank
- Profound Launches Marketing Engineer Job Board for AEO Talent Centralization
- Profound Integrates Noble to Automate Remediation of Inaccurate AI Brand Mentions
- Profound Releases Brainstorm Mode within Aim to Automate Agent Creation
- Profound Launches Official Anthropic Connector for Claude Integration
- Profound Releases FactCheck to Monitor and Correct Inaccurate AI Claims
- Profound Announces 2026 Zero Click World Tour Across EMEA and APAC
- Profound Hosts Inaugural Partner Kickoff With Accenture, Publicis, Omnicom, VaynerMedia
- Profound Pricing Page Now Lists Only Free Trial and Custom Enterprise
- Profound publishes 12-billion citation research study and Samsara podcast episode
- Profound releases July 2026 feature roundup including AI Marketer and Bot View
- Profound enters partnerships with Veloz and Greenpark agencies and integrates with Noble
- Profound adds Citation Decay feature to monitor week-over-week AI search presence
- Profound Research Details 41% Growth in ChatGPT Commercial Intent Conversations
- Profound Maintains Global Hiring for 16 Active Enterprise Customer Success Roles
- Profound Onboards Edgar Allan as Verified Agency Partner
- Profound has 28 Open Roles for Engineering, Sales, and Customer Success
- Profound Publishes Analysis of ChatGPT Shopping Mechanics Using 200,000 Prompts
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Profound: frequently asked questions
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Sources
- Tryprofound pricing pageSupports: Profound's current pricing
- Tryprofound pageSupports: Profound Announces 2026 Zero Click World Tour Across EMEA and APAC
- LinkedIn postSupports: Profound to Host Zero Click London on October 21
- Finance.yahoo pageSupports: Profound Partners with Bazaarvoice to Connect AI Search Visibility to UGC
- LinkedIn postSupports: Profound Launches Search Visibility in Pages, Integrating Moz SEO Data
- Tryprofound pageSupports: Profound Rolls Out Next-Generation Conversational Agent Builder
- LinkedIn postSupports: Profound Releases 6-Chapter AEO Guide with 16 Industry Leaders
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