As of November 2026, AthenaHQ has 40 reviews on G2; reviewers praise AI & automation and reporting & dashboards, and most often ask for custom reporting. It last changed pricing on 2026-07-29.
Updated
How AthenaHQ positions itself
Who competes
AthenaHQ's main competitors in AI search are Profound, Scrunch AI, Semrush AI Toolkit and Peec AI.
AthenaHQ’s tagline is “Become the Brand AI Trusts”. [6]
- Sells to
- Enterprise marketing and AEO/GEO teams, Financial services / fintech, Software / B2B SaaS, Consumer packaged goods and e-commerce, Digital agencies, PR, brand marketing, and content marketing teams[6]
- Says it stands out on
- Enterprise-grade scalability with unlimited seats across all tiers (no per-user restrictions) plus MCP-based connections to ChatGPT and Claude
- Founding team lineage from Google Search, DeepMind, ServiceNow, and Reputation.com[6]
- Based in
- San Francisco, CA, USA, founded 2024[6]
Battlecard
Rebuilt
Pricing
3 tiers · from $0/mo · Flat rate
- Essential300 credits; $25 free credit$0/mo
- Starter3,600 credits/month (1 credit = 1 AI response); API access and extra credits are paid add-ons$295/mo
- EnterpriseCustom credits (1 credit = 1 AI response)Custom pricing
Annual billing offers 17% off. API access and additional credits are optional paid add-ons on Starter, billed on top of the subscription.
Checked 24 Oct 2026 · athenahq.ai ↗
Reviews
Average across 40 reviews we collected
2.5% raise a pricing concern
Collected 16 Aug 2026
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What AthenaHQ reviewers like and dislike
We collected 40 reviews of AthenaHQ on G2, written between Apr 2025 and Aug 2026. Each topic counts the reviews whose pros (liked) or cons (disliked) mention it.[9]
Liked
AI & automation, 25 reviews
“With Semrush, AI visibility is a $99/month bolt-on on top of an already expensive plan.” G2 review, 14 Aug 2026
Reporting & dashboards, 17 reviews
“The dashboards also update without us doing anything, which sounds basic but wasn't the case with what we had.” G2 review, 14 Aug 2026
Support & service, 8 reviews
“The team was also super responsive whenever we encountered platform issues and consistently used our feedback to help refine the product.” G2 review, 22 Dec 2025
Disliked
Support & service, 6 reviews
“The first time I opened the platform I had to ask support what the difference was between citation rate and mention rate.” G2 review, 14 Aug 2026
Reporting & dashboards, 3 reviews
“The sentiment reports could be improved by offering fewer facets overall, but making the ones that remain more meaningful and actionable.” G2 review, 19 Mar 2026
Bugs & performance, 3 reviews
“There have also been a couple of minor bugs, though support resolved them quickly.” G2 review, 8 Feb 2026
What AthenaHQ customers are asking for
The most requested additions across 19 reviews that ask for a feature, by how many reviews ask for it.
Custom reporting, 5 reviews
“once those prompts are in the system, it's harder to go back and compare relative importance over time” review, 12 Oct 2026
Custom fields and filters, 3 reviews
“The filters panel in the UI has a few rough edges.” review, 12 Oct 2026
More integrations, 3 reviews
“I have to cross-reference citation trends with traffic manually, which means two tabs open and a spreadsheet in the middle.” review, 12 Oct 2026
Better onboarding and training, 3 reviews
“There are no industry templates pre-loaded, so you're setting up your tracked queries from scratch.” review, 12 Oct 2026
More AI features, 2 reviews
“The outreach generator needs significant improvement. It suggests LinkedIn contacts who might be able to give us earned mentions, but the draft messages it creates are generic.” review, 12 Oct 2026
Recent moves and news
The latest 10 moves we tracked for AthenaHQ, each linked to where we found it. Where no date was published, we show the date we spotted it.
AthenaHQ Refreshes Ahrefs and Semrush Comparison Pages athenahq.ai ↗
AthenaHQ Expands Starter Tier Model Coverage to 11, Up From 9 athenahq.ai ↗
AthenaHQ Adds Enterprise Comparison Pages Targeting Ahrefs and Profound athenahq.ai ↗
AthenaHQ Publishes Four New Blog Posts Focused on Enterprise AEO/GEO athenahq.ai ↗
AthenaHQ releases August 2026 feature drop including Shopify Shopping Pages and ChatGPT Ads reporting athenahq.ai ↗
AthenaHQ research identifies extreme concentration in AI brand visibility mentions linkedin.com ↗
AthenaHQ releases 'State of AI Search 2026' report covering 33 industry verticals athenahq.ai ↗
AthenaHQ ships Athena Citation Engine (ACE) for predictive AI citation modeling athenahq.ai ↗
AthenaHQ Launches Free 'Essential' Tier to Lower Entry Barrier for AI Search Visibility athenahq.ai ↗
AthenaHQ and Noble Partner to Launch Automated Brand Placement Capability athenahq.ai ↗
In the news
All 13 tracked moves
- AthenaHQ ships Athena Citation Engine (ACE) for predictive AI citation modeling
- AthenaHQ Refreshes Ahrefs and Semrush Comparison Pages
- AthenaHQ Expands Starter Tier Model Coverage to 11, Up From 9
- AthenaHQ Adds Enterprise Comparison Pages Targeting Ahrefs and Profound
- AthenaHQ Publishes Four New Blog Posts Focused on Enterprise AEO/GEO
- AthenaHQ releases August 2026 feature drop including Shopify Shopping Pages and ChatGPT Ads reporting
- AthenaHQ research identifies extreme concentration in AI brand visibility mentions
- AthenaHQ expands competitive comparison series targeting AirOps and seoClarity
- AthenaHQ releases 'State of AI Search 2026' report covering 33 industry verticals
- AthenaHQ and Noble Partner to Launch Automated Brand Placement Capability
- AthenaHQ Launches Free 'Essential' Tier to Lower Entry Barrier for AI Search Visibility
- AthenaHQ Data Featured in Search Engine Journal Highlights Brand Site Citation Gaps
- AthenaHQ Targets AirOps in New Positioning Campaign Released August 3, 2026
AthenaHQ on LinkedIn
9,282
Followers
As of 24 Oct 2026
10
Posts per month
As of 24 Oct 2026
16.1
Avg. engagement per post
As of 24 Oct 2026
growing
Engagement trend
As of 24 Oct 2026
11-50 employees
Company size
As of 24 Oct 2026
High
Brand activity
As of 24 Oct 2026
Price history
AthenaHQ pricing changes
Essential plan added
Full analysis How AthenaHQ is moving (2 min read)
AthenaHQ is an AI search visibility and answer-engine optimisation vendor, judging by its recent output. Its moves centre on citation modelling, brand placement and comparison content aimed at enterprise buyers. The company is also building a public research voice through reports and press coverage.
Thirteen tracked moves since mid-August 2026 make AthenaHQ worth close attention now. The pattern shows a vendor moving on product, pricing and positioning at the same time. That combination usually signals a push for a larger share of the AI visibility category.
13
Moves tracked (90d)
IndustryLens
1
Confirmed-tier moves
IndustryLens
2026-08-13
First tracked
IndustryLens
Product expansion: AthenaHQ shipped the Athena Citation Engine (ACE) for predictive AI citation modelling in mid-August 2026. Its August 2026 feature drop added Shopify Shopping Pages and ChatGPT Ads reporting. The Starter tier also widened model coverage to 11, up from 9, in October 2026. The signal is a product team racing to cover more surfaces where AI answers are shaped.
Pricing and entry strategy: AthenaHQ launched a free Essential tier in mid-August 2026 to lower the entry barrier for AI search visibility. That sits alongside a Starter tier that keeps adding model coverage. The pattern suggests a land-and-expand motion, with a free tier feeding paid upgrades. It also puts pressure on rivals that charge from the first seat.
Partnerships and placement: AthenaHQ partnered with Noble in mid-August 2026 to launch an automated brand placement capability. This moves the company beyond measurement into influencing what AI systems cite. Combined with its citation research, it points to a closed loop of analyse, then act. That is a more defensible story than dashboards alone.
Competitive positioning and thought leadership: AthenaHQ refreshed its Ahrefs and Semrush comparison pages in October 2026. It added enterprise comparison pages targeting Ahrefs and Profound in mid-September 2026. A separate series targets AirOps and seoClarity, and an August 3 2026 campaign targets AirOps directly. It also published four enterprise AEO/GEO blog posts and a State of AI Search 2026 report covering 33 industry verticals. Its research on extreme concentration in AI brand visibility mentions, plus coverage in Search Engine Journal, builds third-party credibility. The signal is a deliberate category-definition play aimed at enterprise buyers evaluating alternatives.
What to watch: Watch whether the free Essential tier converts into paid Starter and enterprise deals. Watch how the Noble placement capability is packaged and priced against pure analytics tools. Also track whether comparison-page activity escalates against AirOps, Ahrefs, Semrush, Profound and seoClarity.
See how IndustryLens stacks up, free
IndustryLens is a competitive intelligence platform built for B2B SaaS, covering pricing pages, changelogs, ads, reviews, social, Reddit, hiring and news, in one weekly cited briefing. Published pricing.
AthenaHQ: frequently asked questions
What does AthenaHQ do?
How is AthenaHQ shifting its strategy?
Who competes with AthenaHQ?
What do users dislike about AthenaHQ?
In reviews, AthenaHQ users most often cite support & service, reporting & dashboards, bugs & performance, based on 40 reviews with written feedback.
What features are AthenaHQ customers asking for?
The most requested additions in AthenaHQ reviews are custom reporting, custom fields and filters, more integrations.
Has AthenaHQ changed its pricing?
Yes. AthenaHQ's most recent tracked pricing change was on 2026-07-29.
How active is AthenaHQ on LinkedIn?
As of 2026-10-24, AthenaHQ has 9,282 LinkedIn followers and posts about 10 times a month.
What do AthenaHQ reviewers like most?
AthenaHQ reviewers most often praise AI & automation, reporting & dashboards, support & service.
Sources
- Athenahq pricing pageSupports: AthenaHQ's current pricing
- Athenahq pageSupports: AthenaHQ Refreshes Ahrefs and Semrush Comparison Pages
- Athenahq pageSupports: AthenaHQ Publishes Four New Blog Posts Focused on Enterprise AEO/GEO
- LinkedIn postSupports: AthenaHQ research identifies extreme concentration in AI brand visibility mentions
- Internet Archive (Wayback Machine): AthenaHQ pricing page, 29 Jul 2026Supports: Essential plan added
- AthenaHQ websiteSupports: AthenaHQ's positioning, target segments and stated differentiators
- AthenaHQ comparison page: AhrefsSupports: AthenaHQ compares itself with Ahrefs
- AthenaHQ comparison page: Peec AISupports: AthenaHQ compares itself with Peec AI
- AthenaHQ reviews on G2Supports: What AthenaHQ reviewers like and dislike
- Athenahq pageSupports: AthenaHQ releases 'State of AI Search 2026' report covering 33 industry verticals
- Athenahq pageSupports: AthenaHQ and Noble Partner to Launch Automated Brand Placement Capability
- Business Wire: Uberall Launches First Generative Engine Optimization (GEO) Studio in Collaboration with AthenaHQ to Help Multi-Location Brands Get Recommended by AISupports: In the news: Uberall Launches First Generative Engine Optimization (GEO) Studio in Collaboration with AthenaHQ to Help Multi-Location Brands Get Recommended by AI
- G2 reviewsSupports: AthenaHQ customers requesting custom reporting
- G2 reviewsSupports: AthenaHQ customers requesting custom fields and filters
- G2 reviewsSupports: AthenaHQ customers requesting more integrations
- G2 reviewsSupports: AthenaHQ customers requesting better onboarding and training
- G2 reviewsSupports: AthenaHQ customers requesting more AI features
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