Scrunch AI battlecard: recent moves and pricing

Scrunch AI

It last changed pricing on 2026-02-14.

How Scrunch AI positions itself

Who competes

Scrunch AI's main competitors in AI search are Peec AI, AthenaHQ, Profound and Semrush AI Toolkit.

Scrunch AI’s tagline is “Humans don't visit your website anymore, AI does”. [11]

Sells to
Enterprise brands, Digital marketing agencies, SMB / growth teams[11]
Says it stands out on
  • Agency-specific multi-client workspace, white-label/headless API, and referral commissions up to 20%
  • Acquired by Sitecore (2026), giving enterprise distribution and a $1.23B-funded parent[11]
Compares itself with
Gauge, AirOps and Peec AI on its own comparison pages
Based in
Salt Lake City, UT, founded 2023[11]

Battlecard

Moves and pricing link to their sources. Rebuilt nightly from our latest checks.

Rebuilt

Pricing

2 tiers · from $250/mo · Flat rate

  • Core125 unique prompts; 5,000 responses/month; 5 site audits/month; 1 brand workspace; 5 user licenses; 1 country; 1 persona; 1 language; 5 competitors; 3 AI Search Trends topics; 25 site map pages; 1 page optimization/month$250/mo
  • EnterpriseCustom limits across prompts, responses, workspaces, licenses, countries, personas, languages, competitorsCustom pricing

Core plan is $250/mo with 5 user licenses included. Annual pricing availability is referenced in FAQ but no annual price is shown on the page.

Checked 8 Nov 2026 · scrunch.com ↗

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Recent moves and news

The latest 10 moves we tracked for Scrunch AI, each linked to where we found it. Where no date was published, we show the date we spotted it.

IndustryLensMove receipt · Scrunch AI
Scrunch Publishes Survey Reports on Winning AI Search and Action Over Dashboards
Logged20 OCT 2026

  1. Scrunch Publishes Survey Reports on Winning AI Search and Action Over Dashboards linkedin.com ↗

  2. Scrunch Expands AI Referrals Feature With GA4 Engagement and Conversion Data linkedin.com ↗

  3. Scrunch Launches SitecoreAI Integration for In-CMS AI Visibility Fixes scrunch.com ↗

  4. Scrunch AI launches Site Diagnostics for prioritized page-level AI search auditing linkedin.com ↗

  5. Scrunch AI survey details misalignment in AI search content volume vs. refinement linkedin.com ↗

  6. Scrunch AI Beta Keyword Volume Estimator for AI Assistant Inquiries linkedin.com ↗

  7. Scrunch AI Research Study on News Industry Traffic and AI Attribution linkedin.com ↗

  8. Scrunch AI Platform Beta Includes Keyword Volume Estimator for AI Assistant Queries linkedin.com ↗

  9. Scrunch AI Publishes 2026 AI Search Survey Highlighting Strategy Gaps Among PR Professionals scrunch.com ↗

  10. Scrunch AI Releases Prompt Templates to Automate Multi-Platform Search Experimentation linkedin.com ↗

In the news

All 13 tracked moves
  • Scrunch Launches SitecoreAI Integration for In-CMS AI Visibility Fixes
  • Scrunch AI launches Site Diagnostics for prioritized page-level AI search auditing
  • Scrunch AI survey details misalignment in AI search content volume vs. refinement
  • Scrunch Publishes Survey Reports on Winning AI Search and Action Over Dashboards
  • MarketRank Rankings Place Scrunch AI Second Behind Ryze AI in Singapore and Germany
  • Scrunch Pricing Page Lists Core at $250/mo With 5,000 Responses, Single-Country Limits
  • Scrunch Website Messaging Centers on Agent Pages and Observe-Optimize-Deliver
  • Scrunch Expands AI Referrals Feature With GA4 Engagement and Conversion Data
  • Scrunch AI 14 Open Positions Across Engineering and Sales
  • Scrunch AI Research Study on News Industry Traffic and AI Attribution
  • Scrunch AI Beta Keyword Volume Estimator for AI Assistant Inquiries
  • Scrunch AI Signals and Explorer Analytics Modules Generally Available
  • Scrunch AI adds Keyword Volume Estimator

Scrunch AI on LinkedIn

7,701

Followers

As of 24 Oct 2026

10

Posts per month

As of 24 Oct 2026

13

Avg. engagement per post

As of 24 Oct 2026

declining

Engagement trend

As of 24 Oct 2026

51-200 employees

Company size

As of 24 Oct 2026

High

Brand activity

As of 24 Oct 2026

Scrunch AI: events

  1. Scrunch AI to Exhibit and Speak on AI Agent ROI at Ai4 Conference in Las Vegas

  2. Scrunch AI Hosts Product Webinar to Demonstrate Integrated Agent Experience Platform, online

  3. Cited 2026, New York City, NY

Price history

Scrunch AI pricing changes

History from .

  1. Core plan added at $250/month

    $250/month

    Before: web.archive.org ↗After: web.archive.org ↗

  2. Explorer plan removed (was $100/month)

    $100/month

    Before: web.archive.org ↗After: web.archive.org ↗

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Full analysis How Scrunch AI is moving (2 min read)

Scrunch AI is an AI search visibility platform whose recent moves point to a product maturing fast. It pairs auditing and analytics tooling with content guidance for AI assistants. The company is also publishing research and expanding its integrations.

Watching Scrunch AI matters now because it is shipping on several fronts at once. IndustryLens has logged 13 moves, of which 3 are confirmed. The activity spans product launches, pricing signals and market positioning.

13

Moves tracked (90d)

IndustryLens

3

Confirmed-tier moves

IndustryLens

2026-08-13

First tracked

IndustryLens

Product velocity: Scrunch AI is shipping product at a steady clip. Site Diagnostics arrived in mid August for prioritised page-level AI search auditing. Signals and Explorer analytics modules reached general availability around the same time. By early October, AI Referrals gained GA4 engagement and conversion data. The pattern signals a platform broadening from auditing into measurement and attribution.

Integrations and in-CMS fixes: Scrunch AI is moving fixes closer to where content lives. A SitecoreAI integration launched in early October for in-CMS AI visibility fixes. This follows the Site Diagnostics launch and suggests a push from diagnosis toward remediation. The direction implies Scrunch AI wants to own the fix workflow, not just the audit.

Research-led demand generation: Scrunch AI is using published research to shape the category conversation. A mid August survey detailed misalignment in AI search content volume versus refinement. In late October it published survey reports on winning AI search and action over dashboards. A research study on news industry traffic and AI attribution also appeared. This signals a content-led motion aimed at educating buyers.

Pricing and market position: Scrunch AI's commercial packaging is becoming visible. Its pricing page lists Core at $250/mo with 5,000 responses and single-country limits. MarketRank rankings place Scrunch AI second behind Ryze AI in Singapore and Germany. Website messaging centres on Agent Pages and an Observe-Optimize-Deliver loop. Hiring activity, with 14 open positions across engineering and sales, points to continued expansion.

What to watch: Track whether the SitecoreAI integration expands to other CMS platforms. Watch how the single-country limit on Core shapes enterprise deals. Also monitor whether Scrunch AI closes the gap with Ryze AI in Singapore and Germany.

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Scrunch AI: frequently asked questions

What does Scrunch AI do?
Scrunch AI is an AI search visibility platform. Its moves show auditing, analytics and content guidance for AI assistants. Recent launches include Site Diagnostics and AI Referrals with GA4 data.
Where does Scrunch AI stand right now?
Scrunch AI is shipping product quickly and publishing research. MarketRank rankings place it second behind Ryze AI in Singapore and Germany. Its pricing page lists Core at $250/mo with single-country limits.
Who competes with Scrunch AI?
Ryze AI is the rival named in Scrunch AI's market context. MarketRank rankings place Scrunch AI second behind Ryze AI in Singapore and Germany. That positioning makes Ryze AI the benchmark to watch in those markets.
Has Scrunch AI changed its pricing?

Yes. Scrunch AI's most recent tracked pricing change was on 2026-02-14.

How active is Scrunch AI on LinkedIn?

As of 2026-10-24, Scrunch AI has 7,701 LinkedIn followers and posts about 10 times a month.

Sources

  1. Scrunch pricing pagescrunch.com · Pricing page · checked 8 Nov 2026Supports: Scrunch AI's current pricing
  2. LinkedIn postlinkedin.com · Social · checked 5 Nov 2026Supports: Scrunch Labs Publishes Location Study on How AI Answers Cite Sources
  3. LinkedIn postlinkedin.com · Social · checked 4 Nov 2026Supports: Scrunch Launches Content Generation to Fill AI Visibility Gaps
  4. LinkedIn postlinkedin.com · Social · checked 27 Oct 2026Supports: Scrunch Launches Zapier Integration With Signal-Triggered Workflows
  5. LinkedIn postlinkedin.com · Social · checked 20 Oct 2026Supports: Scrunch Publishes Survey Reports on Winning AI Search and Action Over Dashboards
  6. LinkedIn postlinkedin.com · Social · checked 9 Oct 2026Supports: Scrunch Expands AI Referrals Feature With GA4 Engagement and Conversion Data
  7. Scrunch pagescrunch.com · Website · checked 1 Oct 2026Supports: Scrunch Launches SitecoreAI Integration for In-CMS AI Visibility Fixes
  8. LinkedIn postlinkedin.com · Social · checked 19 Aug 2026Supports: Scrunch AI launches Site Diagnostics for prioritized page-level AI search auditing
  9. LinkedIn postlinkedin.com · Social · checked 18 Aug 2026Supports: Scrunch AI survey details misalignment in AI search content volume vs. refinement
  10. Internet Archive (Wayback Machine): Scrunch AI pricing page, 14 Feb 2026Internet Archive (Wayback Machine) · Pricing page · checked 14 Feb 2026Supports: Core plan added at $250/month
  11. Scrunch AI websitescrunch.com · Website · checked 1 Nov 2026Supports: Scrunch AI's positioning, target segments and stated differentiators
  12. Scrunch AI comparison page: Gaugescrunch.com · Website · checked 1 Nov 2026Supports: Scrunch AI compares itself with Gauge
  13. Scrunch AI comparison page: AirOpsscrunch.com · Website · checked 1 Nov 2026Supports: Scrunch AI compares itself with AirOps
  14. Scrunch AI comparison page: Peec AIscrunch.com · Website · checked 1 Nov 2026Supports: Scrunch AI compares itself with Peec AI
  15. LinkedIn pagelinkedin.com · Source · checked 16 Aug 2026Supports: Scrunch AI Beta Keyword Volume Estimator for AI Assistant Inquiries
  16. LinkedIn pagelinkedin.com · Source · checked 16 Aug 2026Supports: Scrunch AI Research Study on News Industry Traffic and AI Attribution
  17. LinkedIn pagelinkedin.com · Source · checked 2 Aug 2026Supports: Scrunch AI Platform Beta Includes Keyword Volume Estimator for AI Assistant Queries
  18. Scrunch pagescrunch.com · Source · checked 27 Jul 2026Supports: Scrunch AI Publishes 2026 AI Search Survey Highlighting Strategy Gaps Among PR Professionals
  19. LinkedIn pagelinkedin.com · Source · checked 26 Jul 2026Supports: Scrunch AI Releases Prompt Templates to Automate Multi-Platform Search Experimentation
  20. TipRanks: Scrunch AI Highlights AI Brand Analytics Capabilities at Ai4 Conferencetipranks.com · Press · checked 30 Jul 2026Supports: In the news: Scrunch AI Highlights AI Brand Analytics Capabilities at Ai4 Conference
  21. TipRanks: Scrunch AI – Weekly Recaptipranks.com · Press · checked 25 Jul 2026Supports: In the news: Scrunch AI – Weekly Recap
  22. TipRanks: Scrunch AI Deepens AI Search Toolset With Conversational Interface, Agent Grader, and New Funnel Insightstipranks.com · Press · checked 20 Jun 2026Supports: In the news: Scrunch AI Deepens AI Search Toolset With Conversational Interface, Agent Grader, and New Funnel Insights
  23. TipRanks: Scrunch AI Expands In-Platform AI Capabilities With Conversational Interfacetipranks.com · Press · checked 19 Jun 2026Supports: In the news: Scrunch AI Expands In-Platform AI Capabilities With Conversational Interface
  24. TipRanks: AI Search Emerges as Top-of-Funnel Channel in Scrunch AI Engagement Studytipranks.com · Press · checked 18 Jun 2026Supports: In the news: AI Search Emerges as Top-of-Funnel Channel in Scrunch AI Engagement Study
  25. TipRanks: Scrunch AI Advances AI-Native Web Strategy with Sitecore Integration and New Enterprise Toolstipranks.com · Press · checked 13 Jun 2026Supports: In the news: Scrunch AI Advances AI-Native Web Strategy with Sitecore Integration and New Enterprise Tools
  26. LinkedIn pagelinkedin.com · Source · checked 5 Aug 2026Supports: Scrunch AI listed for Scrunch AI to Exhibit and Speak on AI Agent ROI at Ai4 Conference in Las Vegas
  27. LinkedIn pagelinkedin.com · Source · checked 9 Jul 2026Supports: Scrunch AI listed for Scrunch AI Hosts Product Webinar to Demonstrate Integrated Agent Experience Platform
  28. Cited2026 pagecited2026.com · Source · checked 10 Jun 2026Supports: Scrunch AI listed for Cited 2026

About the author

Naveed Ratansi

Naveed Ratansi

Founder, IndustryLens

Naveed Ratansi is the Founder of IndustryLens. He works with B2B SaaS sales, marketing, and product teams to turn competitor activity across 350+ data sources into weekly intelligence they can act on.

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