Peec AI vs AthenaHQ: GEO Tracking Compared
The short answer
Peec AI vs AthenaHQ: Peec AI and AthenaHQ both track brand visibility across AI search models, but they package it differently. Peec AI sells prompt-metered Brand plans from a reported €89/mo with unlimited seats, while AthenaHQ runs a freemium funnel from a free 300-credit Essential tier to a $295/mo Starter covering 11 models.
Review data puts AthenaHQ at 4.94 average and Peec AI at 4.83.
Quick comparison
| Peec AI | AthenaHQ | |
|---|---|---|
| Primary value | Data engine for tracking and improving brand visibility inside AI-generated answers across ChatGPT, Gemini, Perplexity and Google AI Overviews. | Unified AEO/GEO platform monitoring brand visibility across 11+ AI models and turning prioritized insights into optimization actions. |
| Target market | Brands and agencies, with agency-first workspaces, pitch projects and white-label reporting. | Brands and enterprise buyers, with a freemium self-serve entry and enterprise comparison content. |
| Pricing model | Subscription; Brand plans priced by prompts/projects, Agency plans credit-based; unlimited users and countries on all plans. | Freemium, credit-based (1 credit = 1 AI response); annual billing saves 17%. |
| Key differentiator | Peec Agent runs GEO analyses and drafts briefs (30 skills, 25-plus connections), plus Views shareable dashboards and AI Referrals attribution. | Athena Citation Engine (ACE) predicts content citation probability, validated on 1,761 published articles; Enterprise-only. |
| Best for | Agencies and brands wanting multi-LLM prompt tracking with unlimited seats and shareable client dashboards. | Teams wanting broad model coverage on a self-serve paid tier plus predictive citation scoring at enterprise level. |
| Customer sentiment | 4.83 average across 18 ratings; 16 five-star and 2 four-star. | 4.94 average across 40 ratings; 39 five-star and 1 four-star. |
| Starting price | €89/mo (reported) (Subscription; Brand plans priced by prompts/projects, Agency plans credit-based; unlimited users and countries on all plans) [1] | Free (Freemium, credit-based (1 credit = 1 AI response)) |
Get the weekly Peec AI vs AthenaHQ briefing — free
Drop your email and we track this market for you — every Peec AI and AthenaHQ move (pricing, launches, hiring, positioning), confidence-scored in one weekly cited briefing.
AthenaHQ's Starter tier tracks 11 AI models at $295/mo; Peec AI's reported €89/mo Starter covers 3 models.
At a glance
| Peec AI | AthenaHQ | |
|---|---|---|
| Primary value | Data engine for tracking and improving brand visibility inside AI-generated answers across ChatGPT, Gemini, Perplexity and Google AI Overviews. | Unified AEO/GEO platform monitoring brand visibility across 11+ AI models and turning prioritized insights into optimization actions. |
| Target market | Brands and agencies, with agency-first workspaces, pitch projects and white-label reporting. | Brands and enterprise buyers, with a freemium self-serve entry and enterprise comparison content. |
| Pricing model | Subscription; Brand plans priced by prompts/projects, Agency plans credit-based; unlimited users and countries on all plans. | Freemium, credit-based (1 credit = 1 AI response); annual billing saves 17%. |
| Key differentiator | Peec Agent runs GEO analyses and drafts briefs (30 skills, 25-plus connections), plus Views shareable dashboards and AI Referrals attribution. | Athena Citation Engine (ACE) predicts content citation probability, validated on 1,761 published articles; Enterprise-only. |
| Best for | Agencies and brands wanting multi-LLM prompt tracking with unlimited seats and shareable client dashboards. | Teams wanting broad model coverage on a self-serve paid tier plus predictive citation scoring at enterprise level. |
| Customer sentiment | 4.83 average across 18 ratings; 16 five-star and 2 four-star. | 4.94 average across 40 ratings; 39 five-star and 1 four-star. |
Prices as published by each vendor, checked 7 October 2026; estimates are marked est.
Pricing breakdown
Peec AI
- Starter (Brand)€89/mo (reported) · Subscription; Brand plans priced by prompts/projects, Agency plans credit-based; unlimited users and countries on all plans
- 50 prompts
- Choose 3 models
- Unlimited users
- Daily tracking
- Pro (Brand)€199/mo (reported) · Subscription; Brand plans priced by prompts/projects, Agency plans credit-based; unlimited users and countries on all plans
- 150 prompts
- Choose 3 models
- Unlimited users
- Daily tracking
- Advanced (Brand)Not published · Subscription; Brand plans priced by prompts/projects, Agency plans credit-based; unlimited users and countries on all plans
- 350 prompts
- Choose 3 models
- 5 projects
- Multi country
- Enterprise (Brand)€499/mo (reported) · Subscription; Brand plans priced by prompts/projects, Agency plans credit-based; unlimited users and countries on all plans
- Custom prompt tracking
- All models
- Unlimited projects
- API access
- Essential (Agency)Not published (credit-based) · Subscription; Brand plans priced by prompts/projects, Agency plans credit-based; unlimited users and countries on all plans
- 10,000 credits
- 3 active pitch projects
- Unlimited users
- Unlimited countries
- Growth (Agency)Not published (credit-based) · Subscription; Brand plans priced by prompts/projects, Agency plans credit-based; unlimited users and countries on all plans
- 25,000 credits
- 10 active pitch projects
- Unlimited users
- Unlimited countries
- Scale (Agency)Not published (credit-based) · Subscription; Brand plans priced by prompts/projects, Agency plans credit-based; unlimited users and countries on all plans
- 65,000 credits
- 25 active pitch projects
- Unlimited users
- Unlimited countries
- Comprehensive (Agency)Custom (annual) · Subscription; Brand plans priced by prompts/projects, Agency plans credit-based; unlimited users and countries on all plans
- Unlimited credits
- Custom integrations
- All models available
- Dedicated support
AthenaHQ
- EssentialFree · Freemium, credit-based (1 credit = 1 AI response)
- 300 credits/month
- $25 free credit
- Unlimited members
- 5 models
- Starter$295/mo · Freemium, credit-based (1 credit = 1 AI response)
- 3,600 credits/month
- 11 models
- Unlimited members + RBAC
- Unlimited competitor tracking
- EnterpriseCustom · Freemium, credit-based (1 credit = 1 AI response)
- Custom credit allocation
- Athena Citation Engine (ACE)
- SSO (Okta, Ping)
- Audit logs and 2-hour SLA
Peec AI's pricing page shows no public prices for Brand or Agency plans; comparison pages reveal Starter €89, Pro €199 and Enterprise €499 for Brand plans, and Agency tiers use credits. AthenaHQ annual billing saves 17% off monthly, and API access plus extra credits are separate paid add-ons on Starter. Both vendors include unlimited seats on their plans.
Recent moves
Peec AI
- Peec AI moved its agency Essential, Growth and Scale tiers to monthly billing after listing them as annual only, lowering the upfront commitment for agencies; Brand plans run from €89 to €499 with unlimited seats and countries.
- Peec AI's Peec Agent now runs GEO analyses and drafts briefs, extending the product from AI search tracking into action-and-recommendation work.
- Peec AI extended from AI-search visibility measurement into click-to-conversion attribution with AI Referrals, following visits from AI assistants through to conversion.
- Peec AI moved its Essential, Growth and Scale agency tiers to monthly billing while extending the product into AI Shopping and ChatGPT ad tracking.
- Peec AI moved its agency Essential, Growth and Scale tiers to monthly billing after listing them as annual only, lowering the upfront commitment for agencies; Brand plans run from €89 to €499 with unlimited seats and countries.
- Peec AI moved its Essential, Growth and Scale agency tiers to monthly billing while picking up third-party recognition as a top enterprise AI search tool.
- Peec AI's combination of published research, community partnerships and a broad Google Ads program made it a credible default choice for AI search visibility.
- Peec AI expanded its platform from AI search visibility into AI shopping tracking, brand perception scoring and ChatGPT ad monitoring.
AthenaHQ
- AthenaHQ runs a freemium funnel: a free Essential tier with 300 credits and $25 free credit feeds a $295/month Starter, with Enterprise quoted on request and usage metered by credits.
- AthenaHQ refreshed its comparison claims against Ahrefs and Semrush on Oct 19 to position itself as the purpose-built GEO choice.
- AthenaHQ paired enterprise-focused comparison pages against Ahrefs and Profound with an expanded comparison series targeting AirOps and seoClarity.
- AthenaHQ expanded into e-commerce attribution with Shopify Shopping Pages and ChatGPT Ads reporting, positioning itself as an ROI measurement layer for generative search spend.
- AthenaHQ combined a free tier, a predictive citation engine and an execution partnership with Noble to move from AI visibility monitoring into the action layer.
- AthenaHQ lowered entry barriers with a free tier and a formal agency partner program, while ACE gave enterprise buyers a predictive capability.
- AthenaHQ shifted to freemium with a 300-credit Essential tier covering 5 models and made API access a paid add-on to Starter instead of keeping it Enterprise-only.
- AthenaHQ expanded its enterprise feature set with agentic capabilities and predictive citation modeling.
What reviewers say
Peec AI
What users love
- I use Peec AI to prepare AI visibility reports. What I really like is the reliable prompt tracking, which lets me measure my company's AI visibility over time and understand…
- I like its base use. As an early player in the GEO market, it’s a great service to see how AI models are reccomending your business and what they cite.
- Peec AI makes LLM-tracking reporting easier than ever with its top-notch UX and visual elements. Pulling sources and citations is also easy and helpful.
Common gripes
- I am cautious about the Earned and Owned Actions section because, while it's a good step into making the 'so what' from the data clear, I don't trust it yet on the recommendations…
- The subscription wall between seeing all AI models. Only few models per tier, so smart business model but feels limiting from time to time.
- Comparing date ranges can be tricky as well as missing some Shopping tracking (currently in Beta though)
AthenaHQ
What users love
- It tracks where we show up across ChatGPT, Gemini, Perplexity, and Claude without an add-on fee. With Semrush, AI visibility is a $99/month bolt-on on top of an already expensive…
- The source tracking is the thing. It shows which specific pages on our site are getting cited in AI responses, which means I know where to focus content effort.
- Before this, we exported everything from Peec.ai and spent half a day each week cleaning it in Excel before we could read it. AthenaHQ's filters work inside the platform, so the…
Common gripes
- The per-seat pricing adds up at our team size. We're mid-market so it's workable, but a small team would feel it before they've had time to prove ROI.
- The prompt library takes a few days to build out properly. There are no industry templates pre-loaded, so you're setting up your tracked queries from scratch.
- I have to cross-reference citation trends with traffic manually, which means two tabs open and a spreadsheet in the middle.
Positioning
Peec AI
How they describe themselves
“Peec AI provides the data engine for brands and agencies to understand and improve their visibility within AI-generated answers, turning LLM responses into insights for content, PR and product strategies.”
What we see them doing
Peec AI is now telling an action story, not just a measurement one. Peec Agent lets users ask questions about charts, run GEO analyses and draft briefs, and a ranked Actions list hands them specific fixes to make. Combined with Views dashboards that teams can share publicly, the pitch shifts from here is your visibility to here is what to do about it.
AthenaHQ
How they describe themselves
“See, Act, and Win on AI Search and Beyond: a unified platform that monitors brand visibility across 11+ AI models, traces sources shaping AI answers, and turns prioritized insights into governed content and optimization actions.”
What we see them doing
AthenaHQ's core pitch is 'Become the Brand AI Trusts', a purpose-built GEO/AEO platform tracking 11 AI models, framed against SEO suites that bolted on AI visibility. The Oct 19 refresh of its Ahrefs and Semrush pages pushes that framing into an evaluation-workflow and ROI conversation aimed at enterprise buyers.
Sources: Profound and AthenaHQ Race to Automate AI — September 2026 · Profound Adds Moz SEO Data — October 2026 · The Displacement Economy: Consolidation — August 2026
What our monitoring sees
Before this, we exported everything from Peec.ai and spent half a day each week cleaning it in Excel before we could read it. AthenaHQ's filters work inside the platform, so the cleaned view is just there.
IndustryLens analysis, based on Profound and AthenaHQ Race to Automate AI — September 2026Peec.ai told me our mention rate was low. AthenaHQ tells me which pages are being cited, so I know where to focus content effort.
IndustryLens analysis, based on Profound and AthenaHQ Race to Automate AI — September 2026I am cautious about the Earned and Owned Actions section because, while it's a good step into making the 'so what' from the data clear, I don't trust it yet on the recommendations will truly move the needle.
IndustryLens analysis, based on How B2B SaaS Companies Build Content Authority Through DataWhen to choose which
When to choose Peec AI
Choose Peec AI when agency workflows matter most: multi-client workspaces, pitch projects, white-label reporting and consolidated billing, with unlimited seats and countries on every plan. Its reported €89/mo Brand entry and prompt-metered tiers suit teams that want to start small, and Peec Agent plus Views dashboards cover GEO analysis and shareable client reporting.
When to choose AthenaHQ
Choose AthenaHQ when model breadth on a self-serve tier is the deciding factor: Starter tracks 11 models at $295/mo with unlimited members and competitor tracking, and a free Essential tier with 300 credits lets teams trial before paying. Enterprise adds the Athena Citation Engine, SSO and a 2-hour SLA.
Competing with Peec AI or AthenaHQ?
Enter your website and we'll show you who you're really up against, including the companies you're not watching yet.
Free. Takes about 30 seconds. No card.
- Profound
- AthenaHQ
- Otterly.AI
- Brandi AI
- Semrush
- Goodie
Our take
Both vendors are converging on the same move: from tracking AI answers to recommending what to do about them. Peec AI shipped Peec Agent and Views on 2026-10-24, pushing GEO analyses, drafted briefs and shareable dashboards into agency reporting, while AthenaHQ refreshed its Ahrefs and Semrush comparison pages on Oct 19 and keeps ACE, its citation-probability model, behind Enterprise. The pricing shapes differ more than the feature lists: Peec AI meters prompts and projects from a reported €89/mo with most prices unpublished, and AthenaHQ meters credits from a free 300-credit tier to a $295/mo Starter. Review data favors AthenaHQ on volume and score (4.94 across 40 ratings versus 4.83 across 18), and one reviewer describes leaving Peec AI exports for AthenaHQ's in-platform filters. Peec AI's own reviewers flag distrust of its Actions recommendations and model limits per tier, which is where the action-layer claims of both vendors still need proof.
Sources: Profound and AthenaHQ Race to Automate AI — September 2026 · How B2B SaaS Companies Build Content Authority Through Data · Profound Adds Moz SEO Data — October 2026
Sources
The facts on this page come from these sources: vendor pricing and product pages, review sites, press and public posts, each checked on the date shown.
- Unknown pricing pageSupports: Pricing: Starter (Brand) €89/mo (reported) Subscription; Brand plans priced by prompts/projects, Agency plans credit-based; unlimited users and countries on all plans 50 prompts Choose 3 models Unlimi
- Unknown pageSupports: AthenaHQ refreshed its comparison claims against Ahrefs and Semrush on Oct 19 to position itself as the purpose-built GEO choice.
Why a vendor comparison goes stale — and how fast
A like-for-like snapshot is true the week it’s written. It dates because the competitors themselves keep moving. Across the B2B SaaS competitors we monitor: we re-diff their public footprint every week, and across 3,239 weekly comparisons (December 2025 – October 2026):
- 69.5% changed their pricing page at least once.
- In a typical week, about 4 in 10 had a pricing change and 50.2% changed their messaging.
Method: a “change” is a detected week-over-week diff on the monitored public page, excluding first-baseline records. Pooled across 213 competitors; computed live from IndustryLens monitoring and refreshed daily.
Peec AI vs AthenaHQ: common questions
When should you choose Peec AI?
Choose Peec AI when agency workflows matter most: multi-client workspaces, pitch projects, white-label reporting and consolidated billing, with unlimited seats and countries on every plan. Its reported €89/mo Brand entry and prompt-metered tiers suit teams that want to start small, and Peec Agent plus Views dashboards cover GEO analysis and shareable client reporting.
When should you choose AthenaHQ?
Choose AthenaHQ when model breadth on a self-serve tier is the deciding factor: Starter tracks 11 models at $295/mo with unlimited members and competitor tracking, and a free Essential tier with 300 credits lets teams trial before paying. Enterprise adds the Athena Citation Engine, SSO and a 2-hour SLA.
Peec AI vs AthenaHQ: what's the verdict?
Both vendors are converging on the same move: from tracking AI answers to recommending what to do about them. Peec AI shipped Peec Agent and Views on 2026-10-24, pushing GEO analyses, drafted briefs and shareable dashboards into agency reporting, while AthenaHQ refreshed its Ahrefs and Semrush comparison pages on Oct 19 and keeps ACE, its citation-probability model, behind Enterprise. The pricing shapes differ more than the feature lists: Peec AI meters prompts and projects from a reported €89/mo with most prices unpublished, and AthenaHQ meters credits from a free 300-credit tier to a $295/mo Starter. Review data favors AthenaHQ on volume and score (4.94 across 40 ratings versus 4.83 across 18), and one reviewer describes leaving Peec AI exports for AthenaHQ's in-platform filters. Peec AI's own reviewers flag distrust of its Actions recommendations and model limits per tier, which is where the action-layer claims of both vendors still need proof.
Peec AI vs AthenaHQ — the short version?
Peec AI and AthenaHQ both track AI search visibility; AthenaHQ bundles 11 models on a $295/mo Starter, Peec AI meters prompts from a reported €89/mo.
Which is better, Peec AI or AthenaHQ?
Peec AI vs AthenaHQ: Peec AI and AthenaHQ both track brand visibility across AI search models, but they package it differently. Peec AI sells prompt-metered Brand plans from a reported €89/mo with unlimited seats, while AthenaHQ runs a freemium funnel from a free 300-credit Essential tier to a $295/mo Starter covering 11 models.
Do Peec AI and AthenaHQ publish pricing?
Peec AI and AthenaHQ both publish their pricing — compare the tiers above before you talk to either sales team.
What's the headline difference between Peec AI and AthenaHQ?
AthenaHQ's Starter tier tracks 11 AI models at $295/mo; Peec AI's reported €89/mo Starter covers 3 models.
Track Peec AI and AthenaHQ yourself — free
Pick 3 competitors, drop your email, get a 90-day brief back in your inbox. Pricing-page diffs, hiring shifts, ad copy, review sentiment — auto-pulled and summarised, no demo required.
About the author
