Profound Adds Moz SEO Data — October 2026

Profound partnered with Bazaarvoice on October 20 to pair its AI-visibility data with Bazaarvoice's review and user-generated-content execution layer, letting joint customers find where AI answers cite competitors and then deploy crawlable reviews to claim those spots. The same week, Profound launched a Pages view fusing Moz authority and keyword SEO data with its own AEO citation data, moving the platform into combined SEO/AEO workflows instead of AI-search-only monitoring. These moves extend Profound from tracking how brands appear in AI answers into a closed loop from insight to published, AI-optimized content.

Pricing shifts across 19 vendors compressed entry tiers and separated bundled capabilities. Evertune launched a $60 per month self-serve Starter plan on October 24 with credit-card signup beneath its $800 per month Pro, removing the demo gate that had blocked access to smaller brands. Goodie AI cut its Core plan to $295 per month from $399 on the same date, a 26.1% drop that made unlimited seats and deeper coverage more accessible. Ahrefs restated Brand Radar's bundled AI prompt quotas from 5/10/20 tracked prompts to 150/300/600 monthly checks—the numbers didn't change, but the framing made smaller plans appear more capable. Mentionable bundled REST API and Looker Studio connectors into its Pro tier at EUR 149 per month, moving programmatic access down from Enterprise-only. Across the period, 21 news articles covered AI search visibility and 48 social posts drove awareness, with cross-channel volume reflecting sustained buyer research.

Profound shipped a next-generation conversational agent builder on October 16 that lets teams describe a job in plain language and have the AI Marketer configure agents that run on schedules or triggers, showing reasoning and approval control. Peec AI launched Peec Agent on October 22 with 30 skills and 25+ connections, letting users ask questions on charts, run GEO expert analyses, and receive ranked Actions with supporting evidence—moving the product from tracking into decision support. Otterly.ai added a Brand Profiling tab that breaks down the attributes and sentiment AI models attach to brands and competitors, deepening the report-depth game. Knowatoa extended its MCP analytics layer with period-over-period comparisons and shipped sentiment export to NinjaCat, Looker, and other BI tools via API, so agency and in-house teams can pull competitive benchmarks into existing reporting stacks. Peec launched Views dashboards built from 80 widgets or agent-chat charts, shareable by team or public link, while competitive intelligence platforms like Knowatoa continue expanding MCP integration to let AI agents query visibility data directly.

The convergence signals a market shift from dashboards to workflows. Sentiment tracking moved from a feature to a primary metric as Otterly rebuilt Brand Reports around position and sentiment instead of mention volume. Mentionable's pricing page listed six AI engines on every plan in late October, reiterating its no-upsell message while competitors like Ahrefs and Evertune continued metering by credits or models. Peec crossed 100 full-time employees on October 14, signaling scale-up phase operations behind product velocity. Profound's 50 open roles—16 in sales, spanning US, UK, Singapore, and Argentina—matched the partnership and product roadmap with hiring infrastructure. API and MCP access shifted lower in pricing tiers across Mentionable, Knowatoa, and Ahrefs, collapsing what was once an enterprise-only gate.

The competitive field splits into three layers by pricing and motion. Freemium and self-serve entry spans from Rankscale's $20 per month Essentials through Evertune's new $60 per month Starter, Peec at EUR 89, IndustryLens at EUR 59, Mentionable at EUR 79, and LLMrefs at $79 per month—all with no demo gate or limited trial periods. Mid-market tiers at EUR 149–299 per month (Knowatoa Growth at $199, Mentionable Pro at EUR 149, IndustryLens Growth at EUR 149, Otterly Standard at $189) cover broader engine sets and reporting integrations. Enterprise tiers run from Profound's custom plan and Semrush's $549 Advanced to Scrunch's quote-only tier and Goodie's Enterprise pricing, with AthenaHQ, Brandlight, and OpenForge routing most buyers into sales cycles for custom terms. Profound and Goodie both sell full-stack AEO but at different price points and bundling models, while Ahrefs Brand Radar competes on data breadth against dedicated GEO vendors like AthenaHQ.

Positioning converged on AI search visibility and citation tracking across nearly all 19 competitors. Profound and Scrunch frame themselves as AI marketing platforms with agents and content delivery. Peec, Knowatoa, Otterly.ai, and Mentionable emphasize agency-ready workflows with white-labeling, multi-client management, and BI connectors. Evertune and Goodie claim end-to-end AEO from visibility through paid AI advertising. Brandlight and Ahrefs position as enterprise defaults: Brandlight with Fortune 500 logos and zero-setup onboarding, Ahrefs with its keyword database and SEO pedigree. Quiet competitors this period—Conductor, Daydream, GetIntel, LLMrefs, OpenForge, Rankscale, and Surfaced—shipped no major announcements, though Rankscale ran an educational webinar series and Daydream published case studies. All 19 track variations of the same surfaces: ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews, and increasingly Grok, Meta AI, and Microsoft Copilot. Bundled engine sets moved from enterprise-only to mid-market as standard.

Profound's 50 open roles signal continued go-to-market build-out as it extends from AEO visibility into content execution and paid ads through its partnerships. Peec's 100-employee milestone and move of agency tiers to monthly billing suggest faster sales cycles for smaller agencies. Scrunch's Dublin engineering hires, including a Lead Product Engineer for AI Agent Experience, point to continued investment in agent-experience delivery even after its Sitecore acquisition. Profound hosts Zero Click London on October 21 and announced a World Tour across EMEA and APAC, positioning itself for enterprise events and brand-building among marketing leaders. Brandlight's CEO speaking slot at the Association of National Advertisers on October 23 targets the Fortune 500 advertiser segment directly. These moves cluster around two directions: expanding go-to-market reach for established vendors (Profound, Brandlight) and scaling operations (Peec, Scrunch) to ship agent and MCP capabilities faster.

Partnership velocity accelerated. Profound paired Bazaarvoice and Moz to extend its platform; Evertune added Google Cloud Marketplace distribution and a Bazaarvoice connection; Otterly.ai launched a Getfluence partnership for editorial AI-search amplification; Peec partnered with Women in Tech SEO; Mentionable and Semrush both validated MCP integrations with Claude and Perplexity. The pattern suggests vendors are moving beyond point-solution competitive intelligence into bundled workflows where third-party data and integration partnerships add value faster than proprietary building. Pricing will remain contested as self-serve entry tiers pressure margins and vendors chase differentiation through API access, agent builders, and reporting depth rather than just visibility metrics.