As of November 2026, Otterly.ai has 50 reviews on G2; reviewers praise AI & automation and reporting & dashboards, and most often ask for custom reporting.
Updated
How Otterly.ai positions itself
Who competes
Otterly.ai's main competitors in AI search are Rankscale, AthenaHQ, Scrunch AI, Goodie AI, Peec AI, GetIntel, Semrush AI Toolkit, Ahrefs Brand Radar, LLMrefs, Evertune and Profound.
Otterly.ai’s tagline is “We otter know where your brand shows up on AI Search”. OtterlyAI is an Austrian SaaS platform for AI search visibility monitoring and Generative Engine Optimization (GEO). Founded in 2024 by Thomas Peham, Josef Trauner, and Klaus-M.[9]
- Sells to
- Digital Marketing Agencies, In-house Marketing & SEO Teams, SMEs and small marketing teams, Enterprise Brands, Solo marketers / solopreneurs[9]
- Says it stands out on
- GEO-native platform built from day one for AI search, not retrofitted from a legacy SEO tool
- Prescriptive GEO content audits that tell you exactly which pages to fix to win AI citations, unlike competitors that only show data
- Agency-first features including unlimited workspaces, a dedicated agency partner program, pitch workspaces, and white-label Google Looker Studio reporting[9]
- Based in
- Austria, founded 2024[9]
Battlecard
Rebuilt
Pricing
4 tiers · from $29/mo · Flat rate
- Lite15 search prompts; 1 workspace; 3 recommendations per week; 1,000 GEO URL audits per month$29/mo
- Standard100 search prompts; 5,000 GEO URL audits/month; 2,000 API requests/month; 2,000 MCP requests/month; 200k Agent Analytics events/month; can add up to 300 extra prompts before moving to Premium$189/mo
- Premium400 search prompts; 10,000 GEO URL audits/month; 5,000 API requests/month; 5,000 MCP requests/month; 1M Agent Analytics events/month$489/mo
- EnterpriseStarting from 1,000 search prompts; custom limitsCustom pricing
Annual prices shown are effective monthly rates at 15% off. Add-on AI engines: Google AI Mode and Google Gemini — Lite $9/mo ($93/yr), Standard $59/mo ($610/yr), Premium $149/mo ($1,540/yr); Claude —…
Checked 24 Oct 2026 · otterly.ai ↗
Reviews
Average across 50 reviews we collected
10% raise a pricing concern
Collected 16 Aug 2026
Get Otterly.ai side by side with your company
Built by hand: their pricing, positioning and recent moves next to yours, within 3 working days.
What Otterly.ai reviewers like and dislike
We collected 50 reviews of Otterly.ai on G2, written between Jun 2025 and Aug 2026. Each topic counts the reviews whose pros (liked) or cons (disliked) mention it.[12]
Liked
AI & automation, 33 reviews
“What I like most about OtterlyAI is how easy it makes it to monitor our brand’s visibility across AI search platforms.” G2 review, 30 Jul 2026
Reporting & dashboards, 25 reviews
“The dashboards are very easy to use, and the discoveries it provides make the next steps clear and actionable when it comes to GEO strategy and execution.” G2 review, 12 Aug 2026
Ease of use, 18 reviews
“Very easy to use, very intuitive and a helpful tool to start gathering data from LLMs” G2 review, 2 Jul 2026
Disliked
AI & automation, 13 reviews
“Expanding integrations with additional AI search platforms, along with offering more granular historical data, would make trend analysis even more useful.” G2 review, 30 Jul 2026
Reporting & dashboards, 10 reviews
“At this price point, I would expect more concrete guidance and strategic recommendations rather than just reporting and tracking.” G2 review, 5 Jun 2026
Ease of use, 7 reviews
“There is a bit of a learning curve, but once you learn to use it is powerful.” G2 review, 18 Oct 2025
What Otterly.ai customers are asking for
The most requested additions across 23 reviews that ask for a feature, by how many reviews ask for it.
Custom reporting, 6 reviews
“We'd also love to see more detail in the intent volume breakdown for each query, to better guide prioritization.” review, 12 Oct 2026
More integrations, 4 reviews
“The only thing we’d love to see is deeper integration with Google Search Console or Ahrefs to layer AI visibility data with traditional SEO metrics.” review, 12 Oct 2026
More AI features, 3 reviews
“I would like to see the insights and recommendations continue to improve.” review, 12 Oct 2026
Better onboarding and training, 3 reviews
“More content around the different features and how to best use them would be nice.” review, 12 Oct 2026
Custom fields and filters, 2 reviews
“I’d love to see more advanced filtering and more customizable reporting options.” review, 12 Oct 2026
Recent moves and news
The latest 10 moves we tracked for Otterly.ai, each linked to where we found it. Where no date was published, we show the date we spotted it.
OtterlyAI CEO to Speak on AI Agents in Insurance at Oct 27 Panel linkedin.com ↗
OtterlyAI Launches Brand Profiling Tab Across Brand Reports linkedin.com ↗
OtterlyAI Publishes Study of 617,985 AI Citations otterly.ai ↗
OtterlyAI Announces Getfluence Technology Partnership for AI Search linkedin.com ↗
OtterlyAI Publishes German AI Search Index Study otterly.ai ↗
OtterlyAI Rebuilds Brand Reports Around Sentiment and Position otterly.ai ↗
AI Content Licensing Study lnkd.in ↗
Otterly.ai and Press Ranger Publish Study on AI Content Licensing Visibility linkedin.com ↗
Otterly.ai Research Reports 20–30% Efficiency Gains for AI-Integrated Agencies otterly.ai ↗
Otterly.ai Announces Partnership with Agency deepr linkedin.com ↗
In the news
Otterly.ai vs Semrush AI Visibility: Which AI Search Tool is Best?, Exploding Topics
All 16 tracked moves
- OtterlyAI Launches Brand Profiling Tab Across Brand Reports
- OtterlyAI Announces Getfluence Technology Partnership for AI Search
- OtterlyAI Rebuilds Brand Reports Around Sentiment and Position
- Otterly.ai and Press Ranger Publish Study on AI Content Licensing Visibility
- Otterly.ai Research Reports 20–30% Efficiency Gains for AI-Integrated Agencies
- OtterlyAI CEO to Speak on AI Agents in Insurance at Oct 27 Panel
- OtterlyAI Publishes Study of 617,985 AI Citations
- OtterlyAI Publishes German AI Search Index Study
- AI Content Licensing Study
- Otterly.ai Announces Partnership with Agency deepr
- Otterly.ai Publishes Case Study Detailing 30% Lead Growth for NOLA Marketing
- High prompt scaling costs are driving AEO users toward free BYOK alternatives and remediation-focused tools.
- Otterly.ai Reports Global User Base of 40,000+ Marketing Professionals
- Otterly.ai Reports 113% MoM Growth in Customers via Claude AI Search Channel
- Otterly.ai Appoints What IF Web as First New Zealand Agency Partner
- Otterly.ai Reports July 2026 Performance Metrics for Claude AI Search Channel Performance
Otterly.ai on LinkedIn
3,655
Followers
As of 24 Oct 2026
10
Posts per month
As of 24 Oct 2026
21.2
Avg. engagement per post
As of 24 Oct 2026
stable
Engagement trend
As of 24 Oct 2026
11-50 employees
Company size
As of 24 Oct 2026
High
Brand activity
As of 24 Oct 2026
Price history
Otterly.ai pricing changes
No price changes recorded since .
Full analysis How Otterly.ai is moving (2 min read)
Otterly.ai is an AI search visibility and brand-reporting vendor. Its recent moves show a company building product depth, research authority and an agency channel at the same time. The 16 tracked moves span product launches, partnerships and published studies.
Watching Otterly.ai matters now because it is converting research output into commercial positioning. It is also recruiting agency partners across several regions. Buyers evaluating AI search tools should note how quickly its reporting model is changing.
16
Moves tracked (90d)
IndustryLens
5
Confirmed-tier moves
IndustryLens
2026-08-13
First tracked
IndustryLens
Product rebuild around brand reporting: In early October OtterlyAI rebuilt Brand Reports around sentiment and position. It then launched a Brand Profiling tab across Brand Reports in late October. The sequence signals a deliberate shift from raw citation counts toward richer brand diagnostics. That raises the bar for rivals selling simple mention tracking.
Research as a demand engine: OtterlyAI published a study of 617,985 AI citations in mid October. It also released a German AI search index study in early October. In August it published a study on AI content licensing visibility with Press Ranger. The volume and cadence suggest research is a primary marketing channel, not a side project.
Agency channel expansion: Otterly.ai announced a partnership with agency deepr in August. It appointed What IF Web as its first New Zealand agency partner in mid August. In October it announced a Getfluence technology partnership for AI search. The pattern points to distribution through agencies and technology integrations rather than direct sales alone.
Commercial proof points and reach: Otterly.ai reported a global user base of 40,000+ marketing professionals. It also reported 113% MoM growth in customers via the Claude AI search channel. A case study detailed 30% lead growth for NOLA Marketing. These claims position Otterly.ai as a growth story for agency buyers.
What to watch: Watch whether the Brand Profiling work translates into clearer differentiation against cheaper AEO tools. Watch the agency partner roster for further regional expansion. Watch whether the research cadence sustains its current pace.
See how IndustryLens stacks up, free
IndustryLens is a competitive intelligence platform built for B2B SaaS, covering pricing pages, changelogs, ads, reviews, social, Reddit, hiring and news, in one weekly cited briefing. Published pricing.
Otterly.ai: frequently asked questions
What does Otterly.ai do?
How is Otterly.ai shifting its strategy?
What should I watch from Otterly.ai next?
What do users dislike about Otterly.ai?
In reviews, Otterly.ai users most often cite AI & automation, reporting & dashboards, ease of use, based on 50 reviews with written feedback.
What features are Otterly.ai customers asking for?
The most requested additions in Otterly.ai reviews are custom reporting, more integrations, more AI features.
How active is Otterly.ai on LinkedIn?
As of 2026-10-24, Otterly.ai has 3,655 LinkedIn followers and posts about 10 times a month.
What do Otterly.ai reviewers like most?
Otterly.ai reviewers most often praise AI & automation, reporting & dashboards, ease of use.
Sources
- Otterly pricing pageSupports: Otterly.ai's current pricing
- LinkedIn postSupports: OtterlyAI Launches Brand Profiling Tab Across Brand Reports
- Otterly pageSupports: OtterlyAI Publishes Study of 617,985 AI Citations
- LinkedIn postSupports: OtterlyAI Announces Getfluence Technology Partnership for AI Search
- Otterly pageSupports: OtterlyAI Publishes German AI Search Index Study
- LinkedIn postSupports: Otterly.ai and Press Ranger Publish Study on AI Content Licensing Visibility
- Otterly pageSupports: Otterly.ai Research Reports 20–30% Efficiency Gains for AI-Integrated Agencies
- LinkedIn postSupports: Otterly.ai Announces Partnership with Agency deepr
- Otterly.ai websiteSupports: Otterly.ai's positioning, target segments and stated differentiators
- Otterly.ai comparison page: PeecAISupports: Otterly.ai compares itself with PeecAI
- Otterly.ai comparison page: SemrushSupports: Otterly.ai compares itself with Semrush
- Otterly.ai reviews on G2Supports: What Otterly.ai reviewers like and dislike
- LinkedIn pageSupports: OtterlyAI CEO to Speak on AI Agents in Insurance at Oct 27 Panel
- Lnkd.in pageSupports: AI Content Licensing Study
- Exploding Topics: Otterly.ai vs Semrush AI Visibility: Which AI Search Tool is Best?Supports: In the news: Otterly.ai vs Semrush AI Visibility: Which AI Search Tool is Best?
- G2 reviewsSupports: Otterly.ai customers requesting custom reporting
- G2 reviewsSupports: Otterly.ai customers requesting more integrations
- G2 reviewsSupports: Otterly.ai customers requesting more AI features
- G2 reviewsSupports: Otterly.ai customers requesting better onboarding and training
- G2 reviewsSupports: Otterly.ai customers requesting custom fields and filters
About the author
