Sales IntelligenceMarketing Teams1 June 2026

Clay Targets ~375 Staff (per LinkedIn), Ships Claygent Builder — June 2026

Clay has reportedly scaled its workforce to ~375 employees (per LinkedIn) and launches Claygent Builder to automate autonomous research workflows for GTM teams. Salesloft formalizes its repositioning as a unified predictive revenue entity following the Clari merger and the deployment of its Sally AI concierge.

VerticalSales Intelligence
AudienceMarketing Teams
TypeRole Briefing
Reading time13 min read
Coverage period2 May 2026 – 1 June 2026

Clay has grown to a reported ~375 employees (per LinkedIn) and launches Claygent Builder while Salesloft deploys Sally AI to unify predictive revenue workflows for 4,000 organizations.

Key Findings

  • Clay reports a hiring expansion in April and launches Claygent Builder, signaling a shift toward high-scale enterprise operations.

    SourceClay / linkedin.com / · Clay / clay.com /

  • Salesloft deploys Sally AI Concierge, moving beyond chat to interpret buyer intent across the Clari-Salesloft ecosystem.

    SourceSalesloft / linkedin.com /

  • Apollo.io launches a ChatGPT application, embedding GTM intelligence directly into OpenAI's interface for lead generation.

    SourceApollo.io / linkedin.com /

  • Instantly reaches 1 million users and launches SuperSearch Signals, surfacing 5.8M weekly intent triggers to compete with data providers.

    SourceInstantly / linkedin.com / · Instantly / instagram.com /

  • ZoomInfo maintains a native integration with Perplexity AI via the MCP standard, keeping verified contact data accessible inside third-party AI research environments.

    SourceZoomInfo / linkedin.com /

Clay vs Apollo.io in 2026

Clay is aggressively scaling its workforce, with a reported wave of new hires in April; exact headcount figures are unverified. The company appointed Constantinos Yenis as its first VP of GTM Engineering, a role specifically designed to replace manual sales tasks with automated agents. This organizational shift coincides with the launch of Claygent Builder, a natural language tool that allows teams to construct and version-control AI agents for free across all tiers. Clay also deepened its ecosystem investment through regional Clay Cup competitions in London and a flagship SCULPT 2026 festival in San Francisco.

Apollo.io is countering this infrastructure-heavy approach by embedding its intelligence into existing user workflows. The company launched a dedicated ChatGPT application in the OpenAI Store, allowing users to search, enrich, and sequence leads without leaving the chat interface. Apollo.io also formalized team-level add-on pricing of $119/month for its advanced dialer and inbound tools, aiming to monetize high-volume SDR teams independently of seat licenses. To assert market leadership, Apollo.io launched an out-of-home billboard campaign in San Francisco branding itself the #1 revenue engine.

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Salesloft Sally AI and Instantly SuperSearch Signals launch 2026

Salesloft deployed Sally, an AI concierge built on the 1mind platform, to orchestrate contextual intent across GTM workflows. Sally functions as an agentic layer that interprets buyer signals to provide real-time guidance and automated next steps within the Clari-Salesloft Predictive Revenue System. To support this technical pivot, Salesloft appointed Brian Benfer as CRO and Rajesh Krishnaswami as CTO, bridging the gap between AI engineering and market execution. However, Salesloft faces potential reputation risk following a security breach at its acquired subsidiary, Drift, which affected over 700 organizations.

Instantly launched SuperSearch Signals, surfacing 5.8 million weekly B2B buying intent triggers including funding rounds and executive hires. This move transforms Instantly from an execution-focused cold email tool into a direct competitor for intent data incumbents. Additionally, Instantly reached a milestone of 1 million users, validating its market position through a massive credit giveaway and the launch of Instantly Academy to educate users on AI orchestration. 11x released updated performance benchmarks for its Alice SDR agent, claiming a 50% reduction in cost-per-lead and an 80% lift in qualified opportunity conversion.

Why companies are switching from Outreach to Salesloft or ZoomInfo

Salesloft is successfully displacing Outreach and HubSpot, with users citing superior workflow intuition and day-to-day rhythm as primary drivers for migration. Outreach is attempting to mitigate churn by solidifying its Salesforce alliance as an initial AgentExchange partner and launching a bidirectional ServiceNow integration to expand its execution layer beyond traditional CRMs. Despite these moves, some enterprise accounts report a performance gap in Salesloft’s forecasting and call recording modules compared to Gong, representing a persistent vulnerability for the platform.

ZoomInfo is documenting a pattern of customer migration from RocketReach and Apollo.io, specifically highlighting its 90% mobile number accuracy as a key differentiator. To maintain its data dominance, ZoomInfo launched Audience to Ads in GTM Studio, enabling real-time synchronization between intent signals and advertising platforms like LinkedIn and Google. ZoomInfo also maintains a native connector with Perplexity AI via the MCP standard, ensuring its 500M+ contacts are accessible in AI research environments.

Amplemarket Sales Intelligence Positioning 2026

Amplemarket is pressing its conquesting motion, publishing a 231-point feature audit targeting Seamless.AI and extending comparison content toward Instantly and Cognism. The audits focus on total cost of ownership and hidden credit costs, positioning Amplemarket as the transparent option for teams consolidating their stack. Emerging tier.

Amplemarket has also pivoted toward sales orchestration with a visual no-code automation engine, letting teams build branched logic for plays such as closed-lost revival. Artisan's activity in this period (including claims circulated about its Ava 2.0 launch campaign and outreach-capacity multipliers) did not survive verification and has been withheld pending confirmed evidence.

Frequently Asked Questions

What were Clay's major GTM updates in May 2026?
Clay significantly scaled its operations by appointing its first VP of GTM Engineering following an aggressive 33-hire expansion in April. Product-wise, the company launched 'Claygent Builder' to democratize AI agent development and formalized a partnership with demandDrive as a certified Studio Partner.
Why are companies switching from Apollo.io and RocketReach to ZoomInfo?
Recent customer reviews and migration data indicate users are moving to ZoomInfo to leverage its GTM Studio, which now includes automated audience synchronization. Additionally, ZoomInfo's native integration with Perplexity AI via the MCP standard provides a technical advantage in AI-driven research workflows.
How does Artisan's AI SDR compare to Salesloft's new AI features?
Artisan is currently validating its AI SDR efficiency through enterprise case studies and G2 reviews, though it faces some criticism regarding UX/UI friction. Salesloft is taking a platform-orchestration approach with the launch of 'Sally,' an AI Concierge designed to manage contextual intent across entire GTM workflows.
What new intent data features did Instantly and Apollo.io release?
Instantly launched 'SuperSearch Signals' to provide users with real-time B2B buying intent data directly within their platform. Meanwhile, Apollo.io expanded its accessibility by launching a ChatGPT application that embeds its GTM intelligence into external AI conversations.
How is Salesloft restructuring its leadership for AI in 2026?
Salesloft has unified its GTM and engineering strategy by appointing a new Chief Revenue Officer (CRO) and Chief Technology Officer (CTO). This leadership shift coincides with the deployment of their 'Sally' AI Concierge to better align predictive revenue goals with AI-driven execution.

Methodology & Sources

Verified data

IndustryLens reports are generated from live, multi-source competitive monitoring. Every figure below references the data and coverage that produced this analysis, disclosed for full reader and AI auditability.

Monitored Competitors

This report tracks 12 key players in the B2B GTM and sales intelligence space: 11x, Amplemarket, Apollo.io, Artisan, Clay, Cognism, Instantly, Lusha, Outreach, Salesloft, Seamless.AI, and ZoomInfo.

Insight Volume

Analysis is based on 50 verified competitive insights captured during the reporting period, categorized by product updates, brand shifts, and customer sentiment.

Coverage Period

The data and trends reflected in this report cover the period of May 1, 2026, to May 31, 2026.

Data Sources

Intelligence is gathered from a multi-channel mix including Google/Meta/LinkedIn Ads, LinkedIn and Instagram social activity, YouTube content, G2 and Capterra peer reviews, Google News, and direct website monitoring.

Coverage Gaps

While 12 competitors are monitored, this period saw limited public activity or significant updates from Cognism, Lusha, and Seamless.AI compared to high-activity peers like Salesloft and Apollo.io.

Read our complete methodology →

About the author

Naveed Ratansi

Naveed Ratansi

Founder, IndustryLens

Naveed Ratansi is the Founder of IndustryLens. He works with B2B SaaS sales, marketing, and product teams to turn competitor activity across 350+ data sources into weekly intelligence they can act on.

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Part of our Sales Intelligence Software 2026: Apollo, Outreach, Clay coverage. See every tracked move in this market.