11x battlecard: recent moves, pricing and reviews

11x

As of November 2026, 11x has 33 reviews on G2; reviewers praise support & service and AI & automation, and most often ask for workflow and approval tools.

How 11x positions itself

Who competes

11x's main competitors in sales intelligence are Artisan, Apollo.io, Amplemarket, Clay, Outreach, Salesloft and Instantly.

11x’s tagline is “Digital Workers, Human Results”. 11x is a San Francisco and London-based AI company building autonomous 'digital workers' named Alice (outbound AI SDR) and Julian (inbound AI phone/chat agent) for B2B go-to-market teams.[8]

Sells to
Enterprise GTM teams, Growth-stage companies scaling pipeline, Sales, Marketing & Growth, and RevOps roles, Startups to Fortune 500s (broad B2B)[8]
Says it stands out on
  • 400M+ verified B2B contact database refreshed in real time from 21 data providers, with deep research agents and hallucination guardrails
  • Consolidates 20+ GTM tools into one platform with bi-directional CRM sync and enterprise-grade compliance (SOC 2 Type II, CASA Tier 3, GDPR, CCPA)[8]
Compares itself with
Artisan, Outreach and Alta on its own comparison pages
Based in
San Francisco, United States, founded 2022[8]

Battlecard

Moves and pricing link to their sources. Rebuilt nightly from our latest checks.

Rebuilt

Pricing

3 tiers · from $5,333/mo · Flat rate

  • Growth2,000 calls / mo (voice); 3,000 chats / mo; 2 languages; 3 concurrent calls$5,333/mo
  • Pro4,000 calls / mo; 7,000 chats / mo; 10 languages; 10 concurrent callsCustom pricing
  • Enterprise50,000+ calls / mo; 100,000+ chats / mo; custom languages and concurrencyCustom pricing

Reviews

Average across 33 reviews we collected

4.4out of 5
  • G24.39 · 33 collected

0% raise a pricing concern

Hiring

Mostly in United States, Canada, United Kingdom

12open roles
  • United States9
  • Canada2
  • United Kingdom1

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What 11x reviewers like and dislike

We collected 33 reviews of 11x on G2, written between Sept 2025 and Jul 2026. Each topic counts the reviews whose pros (liked) or cons (disliked) mention it.[12]

Liked

  • Support & service, 15 reviews

    “Additionally, I found the support team to be amazing, particularly Nick, who was instrumental in enabling my experience.” G2 review, 21 Apr 2026

  • AI & automation, 12 reviews

    “Working with our Account Manager, Braulio, and 11x's AI makes creating targeted campaigns effortless and effective.” G2 review, 29 Mar 2026

  • Configuration & flexibility, 10 reviews

    “It can also provide research on the contacts you’re reaching out to, and it lets you tailor your outreach using the personalization details you already have in your CRM…” G2 review, 26 May 2026

Disliked

  • Support & service, 4 reviews

    “I'd like the ability to refine this even further in platform, but 11x has done a great job building out this tool in a way that's responsive and thoughtful.” G2 review, 19 Mar 2026

  • AI & automation, 4 reviews

    “It was a little bit harder than I'd have liked, probably because we are a large organization adopting AI, which can be a bit challenging.” G2 review, 29 Mar 2026

What 11x customers are asking for

The most requested additions across 23 reviews that ask for a feature, by how many reviews ask for it.

  1. Workflow and approval tools, 4 reviews

    “We manually have to stop each email if we get a positive response like for a meeting reply or a demo reply or different questions.” review, 2 Oct 2026

  2. Better speed and performance, 3 reviews

    “It populates prospects that fit the criteria but then takes a while to actually send out messaging to them.” review, 2 Oct 2026

  3. Custom fields and filters, 3 reviews

    “When you have a very specific target, it becomes really difficult to filter things down to what you actually need.” review, 2 Oct 2026

  4. Custom reporting, 3 reviews

    “we would benefit from more global reporting options spanning across all of the agents.” review, 2 Oct 2026

  5. A simpler interface, 3 reviews

    “The prompting and email reply workflow could be smoother” review, 2 Oct 2026

Recent moves and news

The latest 10 moves we tracked for 11x, each linked to where we found it. Where no date was published, we show the date we spotted it.

IndustryLensMove receipt · 11x

11x Signs Another F500 Financial-Services Contract for Voice Agents

Logged29 OCT 2026
  1. 11x Signs Another F500 Financial-Services Contract for Voice Agents linkedin.com ↗

  2. 11x Publishes Ansarada Case Study Citing 58 Opportunities in Six Months linkedin.com ↗

  3. 11x Rebrands From 'Digital Workers' to 'Agentic Revenue Platform' in Oct 14 Relaunch linkedin.com ↗

  4. 11x Ships Update to Voice Agent Cutting Repeated Caller Questions linkedin.com ↗

  5. 11x Engineering Team Launches New Technical Blog linkedin.com ↗

  6. 11x Adds Live 'Talk to Julian' Voice Demo to Homepage 11x.ai ↗

  7. 11x Partners with Bluejay to Automate AI Agent Testing and Security Red-Teaming linkedin.com ↗

  8. 11x releases Dialer integrated into Campaign Strategist linkedin.com ↗

  9. 11x Ships Campaign Strategist to Automate Audience Research and Message Sequencing linkedin.com ↗

  10. 11x launches AI Web Widgets for automated inbound website conversion linkedin.com ↗

In the news

All 12 tracked moves
  • 11x Publishes Ansarada Case Study Citing 58 Opportunities in Six Months
  • 11x Rebrands From 'Digital Workers' to 'Agentic Revenue Platform' in Oct 14 Relaunch
  • 11x Partners with Bluejay to Automate AI Agent Testing and Security Red-Teaming
  • 11x releases Dialer integrated into Campaign Strategist
  • 11x Signs Another F500 Financial-Services Contract for Voice Agents
  • 11x Drops BuildWitt Case Study From Blog, Homepage and Customers Pages
  • 11x Ships Update to Voice Agent Cutting Repeated Caller Questions
  • 11x Engineering Team Launches New Technical Blog
  • 11x Adds Live 'Talk to Julian' Voice Demo to Homepage
  • 11x Posts 9 Open Roles Spanning AI-Agent Engineering and US/UK Enterprise Sales
  • 11x scales San Francisco engineering and growth teams following Series B
  • Reports indicate 70-80% churn and logo inaccuracies at 11x

What 11x’s ads say (Spotted 26 Sept 2026)

We have collected 415 ads from 11x: 234 on LinkedIn (start dates 12 Mar 2026 to 14 Sept 2026) and 181 on Google (start dates 17 Oct 2024 to 26 Sept 2026).[17][18]

Most-run headlines, last 6 months

  1. Meet Alice, the World's Best SDR

    14 ads on LinkedIn, latest 14 Sept 2026 View ad ↗

  2. See how 11x works for sales teams

    11 ads on LinkedIn, latest 14 Sept 2026 View ad ↗

  3. Get the AI Buyer's Guide for GTM

    10 ads on LinkedIn, latest 17 May 2026 View ad ↗

  4. See Alice in action

    6 ads on LinkedIn, latest 14 Sept 2026 View ad ↗

  5. Hire Alice, book more meetings

    3 ads on LinkedIn, latest 23 Jul 2026 View ad ↗

Most used buttons: Learn more (129 ads) and Request Demo (42).

11x on LinkedIn

30,882

Followers

As of 31 Oct 2026

10

Posts per month

As of 31 Oct 2026

26.8

Avg. engagement per post

As of 31 Oct 2026

growing

Engagement trend

As of 31 Oct 2026

51-200 employees

Company size

As of 31 Oct 2026

High

Brand activity

As of 31 Oct 2026

Price history

11x pricing changes

No price changes recorded since .

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Full analysis How 11x is moving (2 min read)

11x is an AI go-to-market vendor that has recently repositioned itself from selling 'digital workers' to pitching an 'agentic revenue platform'. Its recent activity spans product releases, a homepage relaunch, a security partnership and enterprise deal wins. The company is also scaling its San Francisco engineering and growth teams following a Series B.

Watching 11x matters now because its moves mix genuine product momentum with reputational risk. It has published a customer case study and signed a further F500 financial-services contract. Yet reports also point to churn and logo inaccuracies. Across 12 tracked moves, 4 are confirmed, so the picture is still forming.

12

Moves tracked (90d)

IndustryLens

4

Confirmed-tier moves

IndustryLens

2026-08-16

First tracked

IndustryLens

Product velocity: 11x shipped a Dialer integrated into Campaign Strategist in mid-August. It then released a Voice Agent update in early October that cuts repeated caller questions. A live 'Talk to Julian' voice demo appeared on the homepage in mid-September. The pattern signals a company pushing voice agents as its core surface, not a side feature.

Positioning and narrative: On 14 October 11x rebranded from 'Digital Workers' to an 'Agentic Revenue Platform'. It also launched a new engineering technical blog in mid-September. The rebrand and blog together suggest 11x is trying to look more like infrastructure and less like a staffing substitute. That shift matters for how buyers categorise it.

Proof and credibility: 11x published an Ansarada case study in late October citing 58 opportunities in six months. It also signed another F500 financial-services contract for voice agents in late October. But it quietly dropped a BuildWitt case study from its blog, homepage and customers pages in mid-October. Reports in mid-August indicated 70-80% churn and logo inaccuracies. The mix of fresh proof and removed proof is the central tension in the story.

Partnerships and hiring: 11x partnered with Bluejay in mid-August to automate AI agent testing and security red-teaming. It also posted 9 open roles spanning AI-agent engineering and US/UK enterprise sales in mid-September. It is scaling San Francisco engineering and growth teams following a Series B. Together these point to enterprise-grade hardening and a push into US and UK sales.

What to watch: Watch whether the Ansarada and F500 wins are followed by more named references or by further removals. Watch whether the Bluejay partnership turns into visible security claims buyers can verify. The churn reports are the key risk to test against future case studies.

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11x: frequently asked questions

What does 11x do?
11x sells AI agents for go-to-market work, now framed as an 'agentic revenue platform'. Its recent releases centre on voice agents, including a Dialer and a Voice Agent update. It also offers a live voice demo on its homepage.
Where does 11x stand right now?
11x is in a repositioning phase, having rebranded in mid-October and launched a technical blog. It is adding enterprise proof, such as an Ansarada case study and a further F500 financial-services contract. At the same time, reports point to churn and logo inaccuracies, and a BuildWitt case study was removed.
What should I watch from 11x next?
Watch whether 11x converts its F500 wins into more named, verifiable references. Watch how the Bluejay testing and red-teaming partnership shows up in product claims. Also track whether the churn reports are addressed or persist.
What do users dislike about 11x?

In reviews, 11x users most often cite support & service, AI & automation, based on 33 reviews with written feedback.

What features are 11x customers asking for?

The most requested additions in 11x reviews are workflow and approval tools, better speed and performance, custom fields and filters.

How active is 11x on LinkedIn?

As of 2026-10-31, 11x has 30,882 LinkedIn followers and posts about 10 times a month.

What do 11x reviewers like most?

11x reviewers most often praise support & service, AI & automation, configuration & flexibility.

Sources

  1. 11x pricing page11x.ai · Pricing page · checked 31 Oct 2026Supports: 11x's current pricing
  2. LinkedIn postlinkedin.com · Social · checked 29 Oct 2026Supports: 11x Signs Another F500 Financial-Services Contract for Voice Agents
  3. LinkedIn postlinkedin.com · Social · checked 26 Oct 2026Supports: 11x Publishes Ansarada Case Study Citing 58 Opportunities in Six Months
  4. LinkedIn postlinkedin.com · Social · checked 14 Oct 2026Supports: 11x Rebrands From 'Digital Workers' to 'Agentic Revenue Platform' in Oct 14 Relaunch
  5. LinkedIn postlinkedin.com · Social · checked 6 Oct 2026Supports: 11x Ships Update to Voice Agent Cutting Repeated Caller Questions
  6. LinkedIn postlinkedin.com · Social · checked 16 Sep 2026Supports: 11x Engineering Team Launches New Technical Blog
  7. LinkedIn postlinkedin.com · Social · checked 17 Aug 2026Supports: 11x Partners with Bluejay to Automate AI Agent Testing and Security Red-Teaming
  8. 11x website11x.ai · Website · checked 1 Nov 2026Supports: 11x's positioning, target segments and stated differentiators
  9. 11x comparison page: Artisan11x.ai · Website · checked 1 Nov 2026Supports: 11x compares itself with Artisan
  10. 11x comparison page: Outreach11x.ai · Website · checked 1 Nov 2026Supports: 11x compares itself with Outreach
  11. 11x comparison page: Alta11x.ai · Website · checked 1 Nov 2026Supports: 11x compares itself with Alta
  12. 11x reviews on G2g2.com · Review site · checked 21 Jul 2026Supports: What 11x reviewers like and dislike
  13. LinkedIn pagelinkedin.com · Source · checked 14 Aug 2026Supports: 11x releases Dialer integrated into Campaign Strategist
  14. LinkedIn pagelinkedin.com · Source · checked 2 Aug 2026Supports: 11x Ships Campaign Strategist to Automate Audience Research and Message Sequencing
  15. LinkedIn pagelinkedin.com · Source · checked 27 Jul 2026Supports: 11x launches AI Web Widgets for automated inbound website conversion
  16. FourWeekMBA: Samaya Says 3B-Active Model Tops Fable 5.1 at 11x Lower Costfourweekmba.com · Press · checked 30 Oct 2026Supports: In the news: Samaya Says 3B-Active Model Tops Fable 5.1 at 11x Lower Cost
  17. LinkedIn ad library: 11xlinkedin.com · Ad library · checked 14 Sep 2026Supports: 234 11x ads on LinkedIn
  18. Google ad library: 11xadstransparency.google.com · Ad library · checked 26 Sep 2026Supports: 181 11x ads on Google
  19. G2 reviewsg2.com · Review site · checked 2 Oct 2026Supports: 11x customers requesting workflow and approval tools
  20. G2 reviewsg2.com · Review site · checked 2 Oct 2026Supports: 11x customers requesting better speed and performance
  21. G2 reviewsg2.com · Review site · checked 2 Oct 2026Supports: 11x customers requesting custom fields and filters
  22. G2 reviewsg2.com · Review site · checked 2 Oct 2026Supports: 11x customers requesting custom reporting
  23. G2 reviewsg2.com · Review site · checked 2 Oct 2026Supports: 11x customers requesting a simpler interface

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About the author

Naveed Ratansi

Naveed Ratansi

Founder, IndustryLens

Naveed Ratansi is the Founder of IndustryLens. He works with B2B SaaS sales, marketing, and product teams to turn competitor activity across 350+ data sources into weekly intelligence they can act on.

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