As of November 2026, ZoomInfo has 139 reviews on G2 and Capterra; reviewers praise AI & automation and integrations & API, and most often ask for more accurate data.
Updated
How ZoomInfo positions itself
ZoomInfo’s tagline is “The AI platform for go-to-market teams”. ZoomInfo Technologies LLC is a US-based B2B data and go-to-market intelligence platform, best known for its sales intelligence contact and company database.[10]
- Sells to
- Enterprise GTM and revenue organizations, Mid-market sales and marketing teams, Sales development and prospecting teams, Recruiting and talent acquisition teams, Revenue operations and marketing operations[10]
- Says it stands out on
- Comprehensive, verified B2B contact and company database combined with buying intent signals, technographics, and real-time alerts in one platform
- Credit-based pricing scalable across sales, marketing, operations, and talent use cases
- Extensive integration ecosystem with 193 integrations and a marketplace, plus a Chrome extension and mobile app[10]
- Based in
- Vancouver, WA, USA, founded 2007[10]
Battlecard
Rebuilt
Pricing
6 tiers · Custom
- Sales · ZoomInfo ProfessionalCustom pricing
- Sales · Copilot AdvancedCustom pricing
- Sales · Copilot EnterpriseCustom pricing
- Marketing · Marketing Demand75K included credits; 25 intent topicsCustom pricing
- Marketing · ABM Lite100 intent topics; 10 active campaigns / 10K accountsCustom pricing
- Marketing · ABM Enterprise150K included credits; unlimited intent topicsCustom pricing
No public list prices are shown on the page; all pricing is quote-based via sales. Pricing depends on licenses, credit usage, add-ons (e.g., Streaming Intent), and integrations. Multiple payment optio…
Checked 31 Oct 2026 · zoominfo.com ↗
Reviews
Average across 139 reviews we collected
22.3% raise a pricing concern
Collected 4 Oct 2026
Hiring
Mostly in United States, India, United Kingdom
As of 26 Oct 2026
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What ZoomInfo reviewers like and dislike
We collected 139 reviews of ZoomInfo on G2 and Capterra, written between May 2025 and Oct 2026; 136 of them list pros and cons. Each topic counts the reviews whose pros (liked) or cons (disliked) mention it.[11][12]
Liked
AI & automation, 32 reviews
“The automated workflows and AI also streamline lead routing and contact enrichment, so we no longer have to hunt down accurate emails or phone numbers.” G2 review, 1 Oct 2026
Integrations & API, 27 reviews
“Our solution delivers an intuitive UI/UX powered by smart AI capabilities, ensuring seamless performance and effortless integrations with your existing tech stack.” G2 review, 1 Oct 2026
Ease of use, 23 reviews
“Ease of use and setup have been good, and technographic data availability and data cleaning/enrichment have worked well for me.” G2 review, 1 Oct 2026
Disliked
Pricing & licensing, 31 reviews
“The platform's premium pricing structure creates a steep barrier to ROI, especially when paired with occasional CRM sync lags and complex UI navigation.” G2 review, 1 Oct 2026
AI & automation, 16 reviews
“The AI is only moderately accurate and consistent, and it’s not always easy to catch and correct mistakes or override/turn off AI features.” G2 review, 1 Oct 2026
Configuration & flexibility, 15 reviews
“Even with workflows and AI, some tasks still required manual review.” G2 review, 29 Sept 2026
What ZoomInfo customers are asking for
The most requested additions across 152 reviews that ask for a feature, by how many reviews ask for it.
More accurate data, 59 reviews
“Data coverage can be patchy for UK-based contacts and mid-sized companies, especially direct dials and mobile numbers for site-level or operational roles” review, 5 Oct 2026
A simpler interface, 20 reviews
“the interface is a bit cluttered, and it takes some time to figure out where everything is” review, 5 Oct 2026
Key features on lower-priced plans, 19 reviews
“the AI GTM features were cumbersome to set up and used a huge number of credits compared to other tools” review, 5 Oct 2026
More integrations, 14 reviews
“keeping data consistently aligned between systems can require manual checking and maintenance” review, 5 Oct 2026
Custom fields and filters, 11 reviews
“Filtering and segmentation can take some trial and error, especially with a lot of criteria, and it can be difficult to get the exact segment I want without refining filters several times.” review, 5 Oct 2026
Recent moves and news
The latest 10 moves we tracked for ZoomInfo, each linked to where we found it. Where no date was published, we show the date we spotted it.
ZoomInfo Launches MCP Connector and API Inside Snowflake marketscreener.com ↗
ZoomInfo Adds Workbounce Technology to GTM Context Graph linkedin.com ↗
ZoomInfo Acquires Agentic Orchestration Startup DoubleO.ai app.dealroom.co ↗
ZoomInfo Named Gartner MQ Leader for ABM Platforms, Third Year linkedin.com ↗
ZoomInfo Launches Native ClickUp Integration via GTM.AI MCP Connector linkedin.com ↗
ZoomInfo Expands ISO Assurance Program with ISO/IEC 42001 Certification businesswire.com ↗
ZoomInfo Launches Agent Teams for End-to-End GTM Workflows zoominfo.com ↗
How ZoomInfo Copilot Helps Sales Teams Win Faster zoominfo.com ↗
ZoomInfo Lists MCP Server on Cursor Marketplace as GTM Context Layer businesswire.com ↗
ZoomInfo Publishes Case Study Citing Deal IQ's 1,900% Revenue Growth finance.yahoo.com ↗
In the news
ZoomInfo adds MCP connector and API to Snowflake platform, StreetInsider
ZoomInfo integrates data services with Snowflake platform, Investing.com
ZoomInfo launches New MCP Connector and API on Snowflake, www.marketscreener.com
Earnings Preview: ZoomInfo to Report Financial Results Post-market on November 04, Moomoo
ZoomInfo (GTM) Stock Trades Up, Here Is Why, StockStory
ZoomInfo Technologies Inc. (GTM) stock price, news, quote and history, Yahoo Finance Singapore
All 22 tracked moves
- ZoomInfo Leads With 'GTM Data Layer Trusted by Over Half the Fortune 500'
- ZoomInfo Launches MCP Connector and API Inside Snowflake
- ZoomInfo Launches Native ClickUp Integration via GTM.AI MCP Connector
- ZoomInfo Launches Agent Teams for End-to-End GTM Workflows
- ZoomInfo Lists MCP Server on Cursor Marketplace as GTM Context Layer
- ZoomInfo Hiring Centers on AI/Agentic Platform and Data Engineering
- ZoomInfo Adds Workbounce Technology to GTM Context Graph
- ZoomInfo Acquires Agentic Orchestration Startup DoubleO.ai
- ZoomInfo Named Gartner MQ Leader for ABM Platforms, Third Year
- ZoomInfo Hiring Led by Agentic Platform Role Across 32 Open Positions
- ZoomInfo Expands ISO Assurance Program with ISO/IEC 42001 Certification
- How ZoomInfo Copilot Helps Sales Teams Win Faster
- Capterra Reviews Flag ZoomInfo Cost as Prohibitive for SMBs
- ZoomInfo Publishes Case Study Citing Deal IQ's 1,900% Revenue Growth
- ZoomInfo Maintains High-Volume Paid Presence with 200+ Active Google Ads
- ZoomInfo Releases GTM Exclusives #2 Mapping AI Adoption Growth in Traditional Sectors
- ZoomInfo Launches University Course for Claude AI Integration via MCP
- ZoomInfo Expands Solutions Partner Program with Eight Certified GTM Agencies
- ZoomInfo Announces Dreamforce 2026 Lineup Featuring GTM AI and Agent Builders
- Users Report Persistent B2B Data Decay and Inaccuracy in International Markets
- ZoomInfo Adds 6.6 Million Location Records in Global Database Update
- ZoomInfo Reports Q2 2026 Revenue of $310.4 Million
What ZoomInfo’s ads say (Spotted 22 Aug 2026)
We have collected 515 ads from ZoomInfo: 515 on Google (start dates 1 Mar 2023 to 22 Aug 2026).[20]
Most-run headlines, last 6 months
Buy Email Data - Business Email Address
1 ad on Google, latest 20 Jul 2026
Sdr Chatbot Tool - AI-Powered Sales Copilot
1 ad on Google, latest 13 May 2026
ZoomInfo on LinkedIn
290,833
Followers
As of 31 Oct 2026
10
Posts per month
As of 31 Oct 2026
20.5
Avg. engagement per post
As of 31 Oct 2026
growing
Engagement trend
As of 31 Oct 2026
1,001-5,000 employees
Company size
As of 31 Oct 2026
High
Brand activity
As of 31 Oct 2026
Full analysis How ZoomInfo is moving (2 min read)
ZoomInfo is a B2B data and go-to-market platform vendor. Its recent moves show a company repositioning its data layer as context for AI agents. The activity spans product launches, acquisitions, partnerships and hiring.
IndustryLens has tracked 22 ZoomInfo moves since 2026-08-13, with 5 confirmed. The pace matters because ZoomInfo is simultaneously shipping agent tooling and defending its data quality story. Buyers and rivals should read the pattern, not the headlines.
22
Moves tracked (90d)
IndustryLens
5
Confirmed-tier moves
IndustryLens
2026-08-13
First tracked
IndustryLens
Agentic product push: ZoomInfo launched Agent Teams for end-to-end GTM workflows in early October. It listed an MCP server on the Cursor Marketplace in mid September. It then launched an MCP connector and API inside Snowflake in late October. The pattern signals that ZoomInfo wants its data consumed inside third-party AI tools, not only its own interface.
Buying capability and reach: ZoomInfo acquired agentic orchestration startup DoubleO.ai in mid October. It added Workbounce technology to its GTM Context Graph a day later. It also expanded its Solutions Partner Program with eight certified GTM agencies in August. These moves suggest ZoomInfo is assembling orchestration and channel capacity rather than building everything in-house.
Trust and data quality: ZoomInfo expanded its ISO assurance program with ISO/IEC 42001 certification in early October. It added 6.6 million location records in a global database update in August. Yet users reported persistent B2B data decay and inaccuracy in international markets that same month. The tension between certification and user complaints is the core credibility question.
Commercial pressure and positioning: ZoomInfo reported Q2 2026 revenue of $310.4 million in early August. Capterra reviews flagged ZoomInfo cost as prohibitive for SMBs in mid September. It maintains a high-volume paid presence with 200+ active Google Ads. It also leads with a Fortune 500 trust claim and a third Gartner MQ Leader placement for ABM platforms. The message is enterprise credibility, while the SMB cost objection remains open.
What to watch: Watch whether the MCP and Snowflake connectors convert into measurable agent adoption. Watch whether DoubleO.ai and Workbounce appear in shipped orchestration features. Watch whether data quality complaints persist despite the ISO/IEC 42001 certification.
See how IndustryLens stacks up, free
IndustryLens is a competitive intelligence platform built for B2B SaaS, covering pricing pages, changelogs, ads, reviews, social, Reddit, hiring and news, in one weekly cited briefing. Published pricing.
ZoomInfo: frequently asked questions
What does ZoomInfo do?
ZoomInfo provides B2B data and go-to-market software. Its recent moves centre on a GTM Context Graph and Copilot for sales teams. It is also pushing its data into AI tools through MCP connectors.
How is ZoomInfo shifting its strategy?
ZoomInfo is moving from a data vendor toward an agentic GTM platform. The DoubleO.ai acquisition and Agent Teams launch show orchestration ambitions. The Snowflake and Cursor integrations show a distribution strategy built on third-party AI surfaces.
What should I watch from ZoomInfo next?
Watch whether the agent tooling ships as real product rather than announcements. Watch whether the ISO/IEC 42001 certification answers the reported data decay complaints. Watch whether SMB cost objections affect its commercial positioning.
What do users dislike about ZoomInfo?
In reviews, ZoomInfo users most often cite pricing & licensing, AI & automation, configuration & flexibility, based on 136 reviews with written feedback.
What features are ZoomInfo customers asking for?
The most requested additions in ZoomInfo reviews are more accurate data, a simpler interface, key features on lower-priced plans.
How active is ZoomInfo on LinkedIn?
As of 2026-10-31, ZoomInfo has 290,833 LinkedIn followers and posts about 10 times a month.
What do ZoomInfo reviewers like most?
ZoomInfo reviewers most often praise AI & automation, integrations & API, ease of use.
Sources
- Zoominfo pricing pageSupports: ZoomInfo's current pricing
- Marketscreener pageSupports: ZoomInfo Launches MCP Connector and API Inside Snowflake
- LinkedIn postSupports: ZoomInfo Adds Workbounce Technology to GTM Context Graph
- LinkedIn postSupports: ZoomInfo Named Gartner MQ Leader for ABM Platforms, Third Year
- App.dealroom pageSupports: ZoomInfo Acquires Agentic Orchestration Startup DoubleO.ai
- LinkedIn postSupports: ZoomInfo Launches Native ClickUp Integration via GTM.AI MCP Connector
- Business Wire pageSupports: ZoomInfo Expands ISO Assurance Program with ISO/IEC 42001 Certification
- Zoominfo pageSupports: ZoomInfo Launches Agent Teams for End-to-End GTM Workflows
- Business Wire pageSupports: ZoomInfo Lists MCP Server on Cursor Marketplace as GTM Context Layer
- ZoomInfo websiteSupports: ZoomInfo's positioning, target segments and stated differentiators
- ZoomInfo reviews on G2Supports: What ZoomInfo reviewers like and dislike
- ZoomInfo reviews on CapterraSupports: What ZoomInfo reviewers like and dislike
- Zoominfo pageSupports: How ZoomInfo Copilot Helps Sales Teams Win Faster
- Finance.yahoo pageSupports: ZoomInfo Publishes Case Study Citing Deal IQ's 1,900% Revenue Growth
- StreetInsider: ZoomInfo adds MCP connector and API to Snowflake platformSupports: In the news: ZoomInfo adds MCP connector and API to Snowflake platform
- Investing.com: ZoomInfo integrates data services with Snowflake platformSupports: In the news: ZoomInfo integrates data services with Snowflake platform
- Moomoo: Earnings Preview: ZoomInfo to Report Financial Results Post-market on November 04Supports: In the news: Earnings Preview: ZoomInfo to Report Financial Results Post-market on November 04
- StockStory: ZoomInfo (GTM) Stock Trades Up, Here Is WhySupports: In the news: ZoomInfo (GTM) Stock Trades Up, Here Is Why
- Yahoo Finance Singapore: ZoomInfo Technologies Inc. (GTM) stock price, news, quote and historySupports: In the news: ZoomInfo Technologies Inc. (GTM) stock price, news, quote and history
- Google ad library: ZoomInfoSupports: 515 ZoomInfo ads on Google
- G2 reviewsSupports: ZoomInfo customers requesting more accurate data
- G2 reviewsSupports: ZoomInfo customers requesting a simpler interface
- G2 reviewsSupports: ZoomInfo customers requesting key features on lower-priced plans
- G2 reviewsSupports: ZoomInfo customers requesting more integrations
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