As of November 2026, Apollo.io has 461 reviews on Capterra and G2; reviewers praise AI & automation and integrations & API, and most often ask for more accurate data.
Updated
How Apollo.io positions itself
Apollo.io’s tagline is “The AI GTM System for Go-to-Market Teams”. [9]
- Sells to
- SMB and founder-led sales teams, Mid-market sales and RevOps teams, Enterprise GTM organizations, SDR/BDR, AEs and GTM Engineers[9]
- Says it stands out on
- One connected system spanning three layers, Data, Intelligence, and Execution, where every interaction feeds back to make the next one smarter
- 240M+ contacts and 30M+ accounts with a data refresh loop via a 2M+ contributor network, 98% email accuracy, and waterfall enrichment across 20+ vendors
- GTM Harness trains AI agents on the customer's ICP, products, and playbooks, with agent memory that improves over time[9]
- Based in
- San Francisco, CA, USA, founded 2015[9]
Battlecard
Rebuilt
Pricing
4 tiers · from $0/mo · Per seat
- Free900 credits per seat per year, granted monthly$0/mo
- Basic30,000 credits per seat per year, granted upfront$49/mo
- Professional48,000 credits per seat per year, granted upfront$79/mo
- Organization72,000 credits per seat per year, granted upfront; minimum 3 seats$119/mo
Prices exclude taxes. Annual billing saves 24% compared to monthly. Monthly billing available at higher effective per-month cost. Credits are pooled across team and granted upfront; unused credits do…
Checked 31 Oct 2026 · apollo.io ↗
Reviews
Average across 461 reviews we collected
13.9% raise a pricing concern
Collected 4 Oct 2026
Hiring
Mostly in United States, India, United Kingdom
As of 12 Oct 2026
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What Apollo.io reviewers like and dislike
We collected 461 reviews of Apollo.io on Capterra and G2, written between Sept 2025 and Oct 2026; 460 of them list pros and cons. Each topic counts the reviews whose pros (liked) or cons (disliked) mention it.[13][14]
Liked
AI & automation, 126 reviews
“I like the AI writing assistant paired with the user interface.” G2 review, 29 Sept 2026
Integrations & API, 106 reviews
“On top of that, having email sequencing, tracking, and contact management all integrated into one dashboard reduces the need to juggle multiple separate tools.” G2 review, 1 Oct 2026
Ease of use, 100 reviews
“I like how Apollo.io is easy to use and navigate.” G2 review, 25 Sept 2026
Disliked
Pricing & licensing, 64 reviews
“When you get to a list of 1500 - 2000 potential lead contact numbers and emails it gets a bit pricy.” G2 review, 29 Sept 2026
Integrations & API, 61 reviews
“Additionally, the integration process isn't always smooth.” G2 review, 23 Sept 2026
Ease of use, 56 reviews
“The platform also has a bit of a learning curve and can take some time to get used to.” G2 review, 27 Sept 2026
What Apollo.io customers are asking for
The most requested additions across 583 reviews that ask for a feature, by how many reviews ask for it.
More accurate data, 148 reviews
“Occasionally, some contact details or direct phone numbers are outdated or inaccurate, which can lead to bounced emails.” review, 5 Oct 2026
Key features on lower-priced plans, 99 reviews
“the credit limit on lower-tier plans can run out quickly if you’re doing large-scale prospecting.” review, 5 Oct 2026
A simpler interface, 94 reviews
“the learning curve can be steep for newer team members who are still trying to understand all the filtering and sequencing rules.” review, 5 Oct 2026
More integrations, 61 reviews
“the integration process isn't always smooth. While some APIs integrate well, others have multiple complicated layers, resulting in missing data and challenges.” review, 5 Oct 2026
Better speed and performance, 57 reviews
“The interface could also be a little faster when working with larger lists.” review, 5 Oct 2026
Recent moves and news
The latest 10 moves we tracked for Apollo.io, each linked to where we found it. Where no date was published, we show the date we spotted it.
Apollo Launches 'Apollo for Agents' to Delegate Prospecting to External AI Agents linkedin.com ↗
Apollo Ranks #6 Most Impactful, #5 Must-Try in 2026 State of B2B GTM Report linkedin.com ↗
Apollo vs Unify 2026 Comparison apollo.io ↗
Apollo vs Nooks 2026 Comparison apollo.io ↗
Apollo Hosts Three SF Tech Week Events, Including No Phones Party apollo.io ↗
Apollo.io Schedules 'ApolloNext' User Conference for Sept 30 to Showcase GTM AI Evolution linkedin.com ↗
Apollo Launches Intelligence Layer, Builder Studio and Messaging OS at ApolloNext linkedin.com ↗
Apollo to Host ApolloNext 2026 Conference in San Francisco apollo.io ↗
Apollo Launches Agents to Automate Prospecting and Sequencing apollo.io ↗
Apollo Named Flagship Data Partner for Salesforce's Hunter Agent linkedin.com ↗
In the news
Apollo.io Hires Phil Moon as CFO as AI-Powered Sales Platform Pushes Upmarket, citybiz
Apollo.io Earns G2, Ramp, and Brex Recognition for GTM Leadership and Growth, PR Newswire
Top MarTech News From the Week of May 1st: Updates from Outreach, SAS, Apollo.io, and More, Solutions Review
Apollo.io Launches App in ChatGPT, PR Newswire
Apollo.io 2026 Review: App, Pricing, Free Chrome Extension & FAQs, Nubia Magazine!
All 29 tracked moves
- Apollo Hosts Three SF Tech Week Events, Including No Phones Party
- Apollo.io to Exhibit at Salesforce Dreamforce and HubSpot Unbound
- Apollo.io to Host Head-to-Head AI Masterclass Comparing Claude and ChatGPT for Sales
- Apollo.io Positioning as Unified Tool Consolidation Platform to Displace Fragmented Tech Stacks
- Apollo.io Expands Engineering Footprint into Poland with Remote Growth Team Roles
- Apollo.io Users Report Declining Data Accuracy and High Credit Costs for Mobile Data
- Apollo.io Announces ApolloNext 2026 Flagship Event for September 30 in San Francisco
- Apollo.io Rolls Out July Updates Featuring MCP Enhancements and 200+ Integrations
- Apollo Launches 'Apollo for Agents' to Delegate Prospecting to External AI Agents
- Apollo G2 Reviews Flag Recurring Data Accuracy and Credit Complaints
- Apollo vs Nooks 2026 Comparison
- Apollo vs Unify 2026 Comparison
- Apollo Launches Intelligence Layer, Builder Studio and Messaging OS at ApolloNext
- Glassdoor Reviews Flag Apollo Management, Attrition and Pay Concerns
- Apollo Launches Agents to Automate Prospecting and Sequencing
- Apollo to Host ApolloNext 2026 Conference in San Francisco
- Apollo Repositions Homepage Around 'One Connected GTM System'
- Apollo Named Flagship Data Partner for Salesforce's Hunter Agent
- Apollo.io Opens First Dedicated EMEA Partnerships Role, Hiring Director-Level Alliances
- Glassdoor Reviews Cite Apollo.io Leadership Gaps and Sales-vs-Self-Serve Channel Conflict
- Apollo.io Adds 'Agentic Loops' to Paid Tiers and Ships Form Builder
- Apollo.io Hosting ApolloNext GTM Conference and AI Sales Masterclass Series
- Apollo Appoints Mark Sieglock as Chief Product Officer
- Apollo.io Active with 200+ Google Ads Currently Targeting United States and Brazil
- Apollo.io Ships Native Integrations for Anthropic Claude and HubSpot Breeze AI
- Apollo.io Displaces Outreach and ZoomInfo via Stack Consolidation
- Apollo.io Launches In-Person "Teardown Tour" and Partner Panels Across Major US Cities
- Apollo.io Reports 150 Million Monthly Contact Refreshes via 2-Million Contributor Network
- Apollo.io Discloses Credit Consumption Ratios for Data Enrichment and Phone Retrieval
What Apollo.io’s ads say (Spotted 29 Sept 2026)
We have collected 645 ads from Apollo.io: 645 on Google (start dates 5 Apr 2023 to 29 Sept 2026).[21]
Most-run headlines, last 6 months
{__PLACEHOLDER__}
2 ads on Google, latest 14 Aug 2026
Free Forever. Sign Up Now.
2 ads on Google, latest 7 Aug 2026
Apollo.io Official
2 ads on Google, latest 5 Jun 2026
Sign Up For Free
2 ads on Google, latest 24 May 2026
Apollo.io - 210M+ Contacts, 35M Companies - Free Forever. Sign Up Now.
2 ads on Google, latest 24 May 2026
Most used buttons: SIGN_UP (2 ads).
Apollo.io on LinkedIn
160,215
Followers
As of 31 Oct 2026
10
Posts per month
As of 31 Oct 2026
55.5
Avg. engagement per post
As of 31 Oct 2026
growing
Engagement trend
As of 31 Oct 2026
501-1,000 employees
Company size
As of 31 Oct 2026
High
Brand activity
As of 31 Oct 2026
Apollo.io: events
'No Phones Party' with Cat Goetze (CatGPT), San Francisco (secret location); 'Founders, builders, creatives only'
Apollo.io Announces ApolloNext 2026 Flagship Event for September 30 in San Francisco, San Francisco
Apollo.io to Host ApolloNext 2026 Flagship User Conference in San Francisco, San Francisco
ApolloNext 2026, San Francisco (in-person)
Apollo.io engineers to present agentic AI architecture at Interrupt NYC
Apollo.io to Host Head-to-Head AI Masterclass Comparing Claude and ChatGPT for Sales
Apollo.io Launches In-Person "Teardown Tour" and Partner Panels Across Major US Cities
Full analysis How Apollo.io is moving (2 min read)
Apollo.io is a sales intelligence and engagement platform that has recently been pushing hard into AI-driven prospecting, data enrichment and go-to-market tooling. Its moves show a company trying to reposition itself from a contact database into a unified GTM system. That shift matters because it puts Apollo.io in direct contention with established sales tools and AI-native entrants.
We have tracked 29 moves for Apollo.io since 13 August 2026, with 8 confirmed. The pace is unusually dense, spanning product launches, event marketing, partnerships and hiring. Anyone benchmarking the sales-tech market should watch Apollo.io closely right now.
29
Moves tracked (90d)
IndustryLens
8
Confirmed-tier moves
IndustryLens
2026-08-13
First tracked
IndustryLens
Product and AI expansion: Apollo.io launched an Intelligence Layer, Builder Studio and Messaging OS at ApolloNext in late September 2026. It also shipped Agents to automate prospecting and sequencing, and added Agentic Loops to paid tiers. In late October 2026 it introduced Apollo for Agents to delegate prospecting to external AI agents. The pattern signals a deliberate pivot from data provision toward autonomous workflow execution.
Partnerships and ecosystem positioning: Apollo.io was named Flagship Data Partner for Salesforce's Hunter Agent in mid-September 2026. It also shipped native integrations for Anthropic Claude and HubSpot Breeze AI in mid-August 2026. It plans to exhibit at Salesforce Dreamforce and HubSpot Unbound. These moves suggest Apollo.io wants to be the data backbone inside other vendors' AI agents, not just a standalone tool.
Go-to-market and brand consolidation: Apollo.io repositioned its homepage around a One Connected GTM System in late September 2026. It is explicitly positioning as a tool consolidation platform to displace fragmented tech stacks. It also runs a Teardown Tour and partner panels across major US cities. The messaging consistently frames Apollo.io as a replacement for multiple point solutions.
Data quality and pricing tension: Users report declining data accuracy and high credit costs for mobile data in mid-August 2026. G2 reviews in October 2026 flag recurring data accuracy and credit complaints. Apollo.io disclosed credit consumption ratios for enrichment and phone retrieval. It also reports 150 million monthly contact refreshes via a 2-million contributor network. The tension between scale claims and user complaints is a real risk to its consolidation story.
Organisation and talent build-out: Apollo.io appointed Mark Sieglock as Chief Product Officer in late August 2026. It expanded engineering into Poland with remote growth roles. It opened its first dedicated EMEA partnerships role at director level in mid-September 2026. Glassdoor reviews flag management, attrition and channel conflict concerns. The hiring pattern shows international expansion alongside internal strain.
What to watch: Watch whether Apollo.io's agentic products convert its data-scale claims into retention. Watch the data accuracy complaints, which could undermine its consolidation pitch. Also track its EMEA partnerships build-out as a signal of international ambition.
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Apollo.io: frequently asked questions
What does Apollo.io do?
How is Apollo.io shifting its strategy?
Who competes with Apollo.io?
What do users dislike about Apollo.io?
In reviews, Apollo.io users most often cite pricing & licensing, integrations & API, ease of use, based on 460 reviews with written feedback.
What features are Apollo.io customers asking for?
The most requested additions in Apollo.io reviews are more accurate data, key features on lower-priced plans, a simpler interface.
How active is Apollo.io on LinkedIn?
As of 2026-10-31, Apollo.io has 160,215 LinkedIn followers and posts about 10 times a month.
What do Apollo.io reviewers like most?
Apollo.io reviewers most often praise AI & automation, integrations & API, ease of use.
Sources
- Apollo pricing pageSupports: Apollo.io's current pricing
- LinkedIn postSupports: Apollo Launches 'Apollo for Agents' to Delegate Prospecting to External AI Agents
- LinkedIn postSupports: Apollo Ranks #6 Most Impactful, #5 Must-Try in 2026 State of B2B GTM Report
- Apollo pageSupports: Apollo Hosts Three SF Tech Week Events, Including No Phones Party
- LinkedIn postSupports: Apollo Launches Intelligence Layer, Builder Studio and Messaging OS at ApolloNext
- LinkedIn postSupports: Apollo.io Schedules 'ApolloNext' User Conference for Sept 30 to Showcase GTM AI Evolution
- LinkedIn postSupports: Apollo Named Flagship Data Partner for Salesforce's Hunter Agent
- Events.apollo pageSupports: Apollo.io to Host Head-to-Head AI Masterclass Comparing Claude and ChatGPT for Sales
- Apollo.io websiteSupports: Apollo.io's positioning, target segments and stated differentiators
- Apollo.io comparison page: LushaSupports: Apollo.io compares itself with Lusha
- Apollo.io comparison page: NooksSupports: Apollo.io compares itself with Nooks
- Apollo.io comparison page: UnifySupports: Apollo.io compares itself with Unify
- Apollo.io reviews on G2Supports: What Apollo.io reviewers like and dislike
- Apollo.io reviews on CapterraSupports: What Apollo.io reviewers like and dislike
- Apollo pageSupports: Apollo Launches Agents to Automate Prospecting and Sequencing
- citybiz: Apollo.io Hires Phil Moon as CFO as AI-Powered Sales Platform Pushes UpmarketSupports: In the news: Apollo.io Hires Phil Moon as CFO as AI-Powered Sales Platform Pushes Upmarket
- PR Newswire: Apollo.io Earns G2, Ramp, and Brex Recognition for GTM Leadership and GrowthSupports: In the news: Apollo.io Earns G2, Ramp, and Brex Recognition for GTM Leadership and Growth
- Solutions Review: Top MarTech News From the Week of May 1st: Updates from Outreach, SAS, Apollo.io, and MoreSupports: In the news: Top MarTech News From the Week of May 1st: Updates from Outreach, SAS, Apollo.io, and More
- PR Newswire: Apollo.io Launches App in ChatGPTSupports: In the news: Apollo.io Launches App in ChatGPT
- Nubia Magazine!: Apollo.io 2026 Review: App, Pricing, Free Chrome Extension & FAQsSupports: In the news: Apollo.io 2026 Review: App, Pricing, Free Chrome Extension & FAQs
- Google ad library: Apollo.ioSupports: 645 Apollo.io ads on Google
- G2 reviewsSupports: Apollo.io customers requesting more accurate data
- G2 reviewsSupports: Apollo.io customers requesting a simpler interface
- G2 reviewsSupports: Apollo.io customers requesting more integrations
- G2 reviewsSupports: Apollo.io customers requesting better speed and performance
- Instagram pageSupports: Apollo.io listed for 'No Phones Party' with Cat Goetze (CatGPT)
- Apollo pageSupports: Apollo.io listed for Apollo.io Announces ApolloNext 2026 Flagship Event for September 30 in San Francisco
- LinkedIn pageSupports: Apollo.io listed for Apollo.io engineers to present agentic AI architecture at Interrupt NYC
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