As of November 2026, Lusha has 278 reviews on G2 and Capterra; reviewers praise integrations & API and ease of use, and most often ask for more accurate data.
Updated
How Lusha positions itself
Who competes
Lusha's main competitors in sales intelligence are Apollo.io, Cognism, ZoomInfo, Seamless.AI and Clay.
Lusha’s tagline is “Data you can build on”. Lusha is a B2B sales intelligence and data platform providing verified contact and company data, buying signals, and AI-driven prospecting tools for go-to-market teams and AI agents.[4]
- Sells to
- Sales teams and BDR/SDR organizations, Revenue Operations (RevOps), Marketing teams, Recruitment teams, SMB and Enterprise (both), AI agents and AI-native workflows[4]
- Says it stands out on
- First-party, proprietary verified data with 95-98% email accuracy by region and 86%+ direct dial accuracy
- GDPR, CCPA, ISO 27701, ISO 27001, and SOC 2 Type II certified/audited, validated by TrustArc and ePrivacyseal
- MCP server and AI connectors make Lusha's verified data available natively inside Claude, ChatGPT, and any MCP client[4]
- Based in
- Tel Aviv, Israel, founded 2016[4]
Battlecard
Rebuilt
Pricing
2 tiers · from $0/mo · Usage-based
- FreeUp to 40 credits per month$0/mo
- ScaleCustom; for teams larger than 5 users contact salesCustom pricing
Credit-based pricing: 1 credit per verified email, 5 credits per phone number. Monthly plans roll over unused credits up to twice the plan limit; annual plans receive all credits up front and reset at…
Checked 31 Oct 2026 · lusha.com ↗
Reviews
Average across 278 reviews we collected
14.7% raise a pricing concern
Collected 4 Oct 2026
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What Lusha reviewers like and dislike
We collected 278 reviews of Lusha on G2 and Capterra, written between Jun 2023 and Sept 2026; 277 of them list pros and cons. Each topic counts the reviews whose pros (liked) or cons (disliked) mention it.[5][6]
Liked
Integrations & API, 76 reviews
“One-Click CRM Syncing: It integrates directly into platforms like Salesforce, HubSpot, and Pipedrive.” G2 review, 1 Sept 2026
Ease of use, 74 reviews
“Easy to use, fast, & connected to CRM, Support is fast” G2 review, 4 Sept 2026
Support & service, 25 reviews
“By automations, I mean scheduling emails and tracking campaigns for support and onboarding.” G2 review, 28 Jul 2026
Disliked
Pricing & licensing, 41 reviews
“Credit pricing, with add-ons and extra credits price is becoming really high, no discounts, so for small startups there should be a startup programme.” G2 review, 4 Sept 2026
Integrations & API, 12 reviews
“Having an integrated dialer would have been a top-class offering and the cherry on the cake.” G2 review, 28 Jul 2026
Support & service, 10 reviews
“Lastly, while support is responsive, faster turnaround times for more complex issues would make the experience even better.” G2 review, 28 Apr 2026
What Lusha customers are asking for
The most requested additions across 187 reviews that ask for a feature, by how many reviews ask for it.
More accurate data, 71 reviews
“phone number accuracy drops noticeably outside North America or for mid-level employees” review, 5 Oct 2026
Key features on lower-priced plans, 51 reviews
“Phone number reveals consume multiple credits per contact (often up to 5 credits for a phone lookup vs. 1 credit for an email)” review, 5 Oct 2026
More integrations, 15 reviews
“I can't use the extension on Safari.” review, 2 Oct 2026
Custom fields and filters, 15 reviews
“I also wish there were more advanced filtering options in some searches” review, 2 Oct 2026
A simpler interface, 15 reviews
“needs better note system - needs better interface to be complete CRM” review, 2 Oct 2026
Recent moves and news
The latest 10 moves we tracked for Lusha, each linked to where we found it. Where no date was published, we show the date we spotted it.
Lusha Integration Marketplace Lists Databricks and Glama MCP Connectors lusha.com ↗
Lusha Launches Talent Sourcing to Find Candidates Inside ChatGPT lusha.com ↗
Lusha Publishes Comparison Posts vs Vibe Prospecting and Seamless.AI Plus a Credits Explainer lusha.com ↗
Lusha Adds Waterfall Enrichment to Fill Missing Email and Phone Fields lusha.com ↗
Lusha Adds Mazed AI-Agent Platform to Its Integration Marketplace lusha.com ↗
Lusha Publishes B2B Data-Quality and Vendor-Comparison Buyer Guides lusha.com ↗
Lusha Adds Gong Revenue-Intelligence Integration to Its Marketplace lusha.com ↗
Lusha Publishes AI-Prospecting and MCP Buyer Guides on Its Blog lusha.com ↗
Lusha Releases Proprietary B2B Data Decay Study Benchmarking 148,000 Records lusha.com ↗
Lusha launches 'Lusha Labs' research series investigating AI prospecting performance lusha.com ↗
In the news
Lusha Revenue 2025: $64.4M ARR, $1.5B Valuation (2021), GetLatka
Lusha faces 60-day deadline to erase every Italian contact it holds, PPC Land
Italy fines Lusha 2 million euros, orders erasure of Italian contact data, PPC Land
Former Cyera and Lusha executives launch Modus with $10 million Seed round, calcalistech.com
Italy fines US data broker Lusha €2 million over unlawful data collection, CyberInsider
Italy's privacy authority fines Lusha Systems €2 million, ANSA
All 17 tracked moves
- Lusha Integration Marketplace Lists Databricks and Glama MCP Connectors
- Lusha Homepage Leads With 'Data You Can Build On' and Buying-Committee Pipeline Messaging
- Lusha Comparison Page Now Lists 515M+ Contacts Against ZoomInfo's 500M
- Lusha Launches Talent Sourcing to Find Candidates Inside ChatGPT
- Lusha Publishes Comparison Posts vs Vibe Prospecting and Seamless.AI Plus a Credits Explainer
- Lusha Adds Waterfall Enrichment to Fill Missing Email and Phone Fields
- Lusha Adds Mazed AI-Agent Platform to Its Integration Marketplace
- Lusha Glassdoor Reviews Repeat Theme of Constant Pivots, Management Instability
- Lusha Publishes B2B Data-Quality and Vendor-Comparison Buyer Guides
- Lusha Reframes Homepage Messaging Around AI Prospecting and Deep Intelligence
- Lusha Adds Gong Revenue-Intelligence Integration to Its Marketplace
- Lusha Posts Three Data and BI Engineering Roles at Tel Aviv HQ
- Lusha Publishes AI-Prospecting and MCP Buyer Guides on Its Blog
- Users Report Migrating to Lusha from Apollo.io and ZoomInfo Citing Superior Accuracy
- Lusha Releases Proprietary B2B Data Decay Study Benchmarking 148,000 Records
- Lusha launches 'Lusha Labs' research series investigating AI prospecting performance
- Lusha Halts 'Community Program' in Italy Following Garante Ruling on Behavioural Monitoring
What Lusha’s ads say (Spotted 11 Sept 2026)
We have collected 1,220 ads from Lusha: 797 on LinkedIn (start dates 14 May 2026 to 11 Sept 2026) and 423 on Google (start dates 28 Aug 2024 to 31 Aug 2026).[15][16]
Most-run headlines, last 6 months
Start for free
71 ads on LinkedIn, latest 11 Sept 2026 View ad ↗
Now with 85% more US companies
43 ads on LinkedIn, latest 11 Sept 2026 View ad ↗
Now with 3.5x more US contacts
38 ads on LinkedIn, latest 11 Sept 2026 View ad ↗
Join us live at the 27th of may
38 ads on LinkedIn, latest 24 May 2026 View ad ↗
95% leave. Now you can follow up.
13 ads on LinkedIn, latest 16 Aug 2026 View ad ↗
Most used buttons: Sign Up (362 ads), Play Video (268), Register (70) and Learn more (53).
Price history
Lusha pricing changes
No price changes recorded since .
Full analysis How Lusha is moving (2 min read)
Lusha is a B2B contact-data vendor whose recent moves show it repositioning around AI prospecting, data quality and an expanding integration marketplace. The company has made 17 tracked moves since August 2026, spanning product launches, comparison content, hiring and a regulatory retreat. None of those moves is confirmed, so the picture rests on observed activity and published material.
Watching Lusha matters now because it is competing directly with ZoomInfo and Apollo.io on accuracy and scale. It is also pushing into new surfaces such as ChatGPT and MCP connectors. Buyers and rivals should read these moves as a coordinated attempt to own the AI-prospecting narrative.
17
Moves tracked (90d)
IndustryLens
0
Confirmed-tier moves
IndustryLens
2026-08-13
First tracked
IndustryLens
Product expansion into AI surfaces: Lusha launched Talent Sourcing to find candidates inside ChatGPT in mid-October 2026. It added waterfall enrichment to fill missing email and phone fields in late September. It also added Mazed to its integration marketplace the same week. The pattern signals a push to embed Lusha data inside AI tools and agent platforms, not just its own app.
Marketplace and partner build-out: The Integration Marketplace now lists Databricks and Glama MCP connectors as of early November 2026. Gong revenue-intelligence integration joined the marketplace in mid-September. These additions suggest Lusha wants to be the data layer inside existing revenue and data stacks. Partnerships are becoming a distribution channel rather than a side feature.
Positioning and competitive messaging: Lusha reframed its homepage around AI prospecting and deep intelligence in mid-September. By early November it led with 'Data You Can Build On' and buying-committee pipeline messaging. A comparison page now lists 515M+ contacts against ZoomInfo's 500M. Comparison posts against Vibe Prospecting and Seamless.AI plus a credits explainer appeared in mid-October. This is a deliberate land-grab on the accuracy and scale argument.
Data credibility and research: Lusha released a proprietary B2B data decay study benchmarking 148,000 records in mid-August. It launched the Lusha Labs research series on AI prospecting performance the day before. Buyer guides on data quality, vendor comparison, AI prospecting and MCP followed through September and October. The research output is being used to substantiate the accuracy claims made elsewhere.
Operational and regulatory friction: Lusha halted its Community Program in Italy following a Garante ruling on behavioural monitoring in early August. Glassdoor reviews in late September repeat themes of constant pivots and management instability. Three data and BI engineering roles were posted at Tel Aviv HQ in mid-September. These signals suggest scaling pressure alongside the product push.
What to watch: Watch whether the ChatGPT and MCP connectors convert into measurable pipeline, or remain marketplace listings. Watch how Lusha handles privacy scrutiny after the Italy halt, since that could constrain its data-collection model. Watch whether the accuracy claims against ZoomInfo and Apollo.io hold up under independent testing.
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Lusha: frequently asked questions
What does Lusha do?
How is Lusha shifting its strategy?
Who competes with Lusha?
What do users dislike about Lusha?
In reviews, Lusha users most often cite pricing & licensing, integrations & API, support & service, based on 277 reviews with written feedback.
What features are Lusha customers asking for?
The most requested additions in Lusha reviews are more accurate data, key features on lower-priced plans, more integrations.
What do Lusha reviewers like most?
Lusha reviewers most often praise integrations & API, ease of use, support & service.
Sources
- Lusha pricing pageSupports: Lusha's current pricing
- Lusha pageSupports: Lusha Publishes Comparison Posts vs Vibe Prospecting and Seamless.AI Plus a Credits Explainer
- Lusha pageSupports: Lusha Launches Talent Sourcing to Find Candidates Inside ChatGPT
- Lusha websiteSupports: Lusha's positioning, target segments and stated differentiators
- Lusha reviews on G2Supports: What Lusha reviewers like and dislike
- Lusha reviews on CapterraSupports: What Lusha reviewers like and dislike
- Lusha pageSupports: Lusha Integration Marketplace Lists Databricks and Glama MCP Connectors
- Lusha pageSupports: Lusha Adds Waterfall Enrichment to Fill Missing Email and Phone Fields
- GetLatka: Lusha Revenue 2025: $64.4M ARR, $1.5B Valuation (2021)Supports: In the news: Lusha Revenue 2025: $64.4M ARR, $1.5B Valuation (2021)
- PPC Land: Lusha faces 60-day deadline to erase every Italian contact it holdsSupports: In the news: Lusha faces 60-day deadline to erase every Italian contact it holds
- PPC Land: Italy fines Lusha 2 million euros, orders erasure of Italian contact dataSupports: In the news: Italy fines Lusha 2 million euros, orders erasure of Italian contact data
- calcalistech.com: Former Cyera and Lusha executives launch Modus with $10 million Seed roundSupports: In the news: Former Cyera and Lusha executives launch Modus with $10 million Seed round
- CyberInsider: Italy fines US data broker Lusha €2 million over unlawful data collectionSupports: In the news: Italy fines US data broker Lusha €2 million over unlawful data collection
- ANSA: Italy's privacy authority fines Lusha Systems €2 millionSupports: In the news: Italy's privacy authority fines Lusha Systems €2 million
- LinkedIn ad library: LushaSupports: 797 Lusha ads on LinkedIn
- Google ad library: LushaSupports: 423 Lusha ads on Google
- G2 reviewsSupports: Lusha customers requesting more accurate data
- G2 reviewsSupports: Lusha customers requesting more integrations
- G2 reviewsSupports: Lusha customers requesting custom fields and filters
- G2 reviewsSupports: Lusha customers requesting a simpler interface
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