Attio: available on request.

A competitor card on your Attio records and win/loss by competitor, set up when your team asks for it. Here is where it would sit and what your reps would see.

Set up on request

Where it would sit in Attio

Attio is fully customizable by object, so the competitor read would use Attio’s API and app framework to show as a custom attribute group on the Company and Deal records, populated by IndustryLens.

Deal record · Acme Co
Record fields
Stage: Negotiation
Close date: this quarter
Owner: (rep)
IndustryLens · competitor on this record
Competitor
Amplemarket
Our read

Amplemarket is folding AI intent signals and competitive intelligence into its all-in-one AI sales platform through its "Duo" copilots — which risks making a dedicated CI tool look like a feature of Amplemarket’s platform rather than the system of record a buyer needs for competitor tracking.

How to win

Amplemarket only publishes its Startup tier ($600/month, annual, 2 users); Growth and Elite stay custom. Lead with IndustryLens’s fully published, monthly-billed pricing ladder when the prospect is comparing buying friction, not just features.

Latest move

Amplemarket published only its Startup tier price — $600/month on an annual term, 2 users included — while Growth and Elite stayed custom-priced, with new capacity detail showing Growth now covers 140,000 contacts/year and Elite 400,000 contacts/year. — Nov 2026

Illustrative mock-up of what an IndustryLens panel could look like inside Attio. The competitor move shown (Amplemarket, Nov 2026) is real, publicly tracked IndustryLens data; the record fields and deal name around it are fictional.

What win/loss would need from Attio’s data model

Attio ships no default competitor or loss-reason attribute — every workspace defines its own record structure. Win/loss would need your team’s existing Deal status attribute (won/lost) plus whichever custom attributes your workspace uses for competitor and loss reason, mapped the same way as the other CRMs here.

Win rate per competitor would read Attio Deal records where the status attribute is won or lost, grouped by whichever competitor attribute your workspace defines, with loss-reason attributes grouped the same way — aggregates only.

What your reps would see

A few examples of how a competitor card on the Attio record would play out, using a real IndustryLens-tracked move from Amplemarket (Nov 2026) to show what “our read” and “how to win” would actually say.

On the deal

A Deal record’s custom competitor attribute is set to Amplemarket.

The panel shows

Our read on the Duo copilot bundling and the How to win line on pricing transparency.

What the rep does

Positions IndustryLens as the dedicated CI system of record, not a feature a buyer already half-has inside Amplemarket.

On the deal

The deal status attribute is set to lost, with a custom loss-reason attribute mentioning Amplemarket.

The panel shows

The dated Nov 2026 move and a link to the full Amplemarket battlecard.

What the rep does

Notes the real competitive dynamic (bundled feature vs. dedicated tool) in the deal record instead of leaving the loss reason blank.

On the deal

A rep is prepping for a call with a mid-market sales team evaluating an all-in-one stack.

The panel shows

The full Our read / How to win pair, shown in the Attio custom attribute group on the Deal record.

What the rep does

Asks what specifically the all-in-one platform surfaces about named competitors’ moves — usually nothing dated or sourced.

What works today without it

You don’t need a Attio integration to use IndustryLens. Every battlecard is available on your IndustryLens dashboard already, the weekly briefing lands by email regardless of CRM, and the MCP connector gives any AI assistant your team uses live access to the same competitor data — none of that waits on a Attio build.

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