Zoho CRM: available on request.

A competitor card on your Zoho CRM records and win/loss by competitor, set up when your team asks for it. Here is where it would sit and what your reps would see.

Set up on request

Where it would sit in Zoho CRM

Zoho CRM supports custom "widgets" on the Deal (Potential) detail page via Zoho’s Widget SDK. The competitor read would render there, matching the HubSpot card’s layout.

Deal · Acme Co — Potential
Record fields
Stage: Negotiation
Close date: this quarter
Owner: (rep)
IndustryLens · competitor on this record
Competitor
Artisan
Our read

Artisan is widening its AI BDR ("Ava") from a single-role outbound agent into a broader multi-role AI-employee platform under the Artie brand, on top of a 250M+ contact database already bundling data, sequencing, autonomous replies and a dialer — a single-platform alternative that can pull budget from point tools in a sales-team buyer’s stack.

How to win

Artisan keeps every tier behind a sales conversation — Team, Scale and Enterprise are all "scoped on your plan." Lead with IndustryLens’s Standard plan, from £149/month, published, when the prospect wants a number before a call.

Latest move

Artisan is extending its AI BDR, Ava, into a broader multi-role AI-employee platform under the Artie brand, widening the set of roles it claims to automate. — Nov 2026

Illustrative mock-up of what an IndustryLens panel could look like inside Zoho CRM. The competitor move shown (Artisan, Nov 2026) is real, publicly tracked IndustryLens data; the record fields and deal name around it are fictional.

What win/loss would need from Zoho CRM’s data model

Zoho CRM has no standard competitor field on the Deals module. Win/loss would need a custom picklist field your team maintains to record the competitor, plus the standard Stage field (Closed Won / Closed Lost) and a custom "Loss Reason" field, which most Zoho orgs already add since Zoho ships none by default.

Win rate per competitor would read Deals where Stage is Closed Won or Closed Lost, grouped by the mapped competitor field, with loss reasons grouped from the org’s custom field — same aggregate-only privacy rule as HubSpot.

What your reps would see

A few examples of how a competitor card on the Zoho CRM record would play out, using a real IndustryLens-tracked move from Artisan (Nov 2026) to show what “our read” and “how to win” would actually say.

On the deal

A Deal (Potential) record has a custom competitor picklist set to Artisan.

The panel shows

Our read on Artisan’s AI-employee platform expansion and the How to win line on pricing transparency.

What the rep does

Opens with IndustryLens’s Standard plan, from £149/month, published, against Artisan’s scoped, demo-gated tiers.

On the deal

Stage moves to Closed Lost with a custom Loss Reason field set to "Competitor."

The panel shows

The dated Nov 2026 move and a link to the full Artisan battlecard.

What the rep does

Records the real reason (platform consolidation pitch) instead of a one-word tag, for the next pipeline review.

On the deal

A rep is prepping for a call with a founder-led team already using Artisan for outbound.

The panel shows

The full Our read / How to win pair, available from the Deals widget.

What the rep does

Positions IndustryLens as the competitive-intel layer Artisan’s outbound platform doesn’t provide, rather than competing on outbound automation.

What works today without it

You don’t need a Zoho CRM integration to use IndustryLens. Every battlecard is available on your IndustryLens dashboard already, the weekly briefing lands by email regardless of CRM, and the MCP connector gives any AI assistant your team uses live access to the same competitor data — none of that waits on a Zoho CRM build.

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