The short answer
IndustryLens is not a Frase alternative: it is the competitive intelligence platform that tracks the AI SEO & AI-search-visibility tool market. It monitors Frase and its rivals (pricing changes, product launches, positioning and hiring) across 350+ sources into one weekly cited briefing, from £149/month.[1]
Frase prices Starter at $39/mo, Professional at $103/mo and Scale at $239/mo when billed yearly ($49/$129/$299 billed monthly), and layers pay-as-you-go add-ons ($5/extra article, $0.50/audit page, $0.25/AI point, $29/mo per extra seat), per frase.io/pricing checked 2026-11-09.
Where IndustryLens fits
One thing to clear up first: IndustryLens is not a Frase alternative; it isn’t an AI SEO & AI-search-visibility tool. The real alternatives to Frase are below. IndustryLens is the competitive-intelligence layer that tracks this whole market: it monitors Frase and every rival on this page (pricing changes, product launches, positioning, hiring and reviews) across 350+ sources into one weekly cited briefing, from £149/mo. Use it to decide between them and to watch how the market moves after you buy.
| Frase | IndustryLens | |
|---|---|---|
| Category | AI SEO & AI-search-visibility tool | Competitive intelligence (automated) |
| Best for | Solo operators through agencies running multiple sites that want one platform for research, writing, optimizing, publishing and rank-decay monitoring, with MCP/CLI access from Claude and ChatGPT. | Teams evaluating or buying in the AI SEO & AI-search-visibility tool market who need to track every vendor's pricing, launches and positioning |
| Pricing | Starter $39/mo, Professional $103/mo, Scale $239/mo, billed yearly ($49/$129/$299 billed monthly); published on frase.io/pricing, checked 2026-11-09. | From £149/mo, published |
| Source coverage | N/A | 350+ sources in one weekly cited briefing, every claim cited |
The real Frase alternatives are below. Whichever you pick, IndustryLens tracks the whole field: see the AI SEO tools intelligence hub for the live market overview, or pricing from £149/mo.
Whichever tool you pick, the competitors won’t sit still
The reason this category exists is that competitor moves are constant, not occasional. Across the B2B SaaS competitors we monitor: we re-diff their public footprint every week, across 3,699 weekly comparisons (December 2025 – November 2026).
78.3%
changed their pricing page at least once
about 4 in 10
had a pricing change in a typical week
50.6%
changed their messaging in a typical week
Method: a “change” is a detected week-over-week diff on the monitored public page, excluding first-baseline records. Pooled across 226 competitors; computed live from IndustryLens monitoring and refreshed daily.
Frase alternatives & competitors at a glance
The full Frase shortlist in one view: each tool’s best-fit use case, its pricing (omitted where the vendor is quote-only), and the single reason teams pick it over Frase. Read across a row to size up one alternative; read down the Pricing column to see who publishes a number.
| Tool | What it’s best for | Pricing | How it compares to Frase |
|---|---|---|---|
| Clearscope | Write what Google ranks and AI mentions | Essentials $129/mo, Business $399/mo; published on clearscope.io/pricing, checked 2026-11-09. | Clearscope covers discover-track-write-monitor in one workspace and tracks brand mentions across Google, ChatGPT, Gemini and Claude side by side, with no contracts and unlimited users on every plan. |
| MarketMuse | Create the content that counts | Not independently verified: marketmuse.com/pricing renders pricing client-side; no figure could be confirmed on a plain fetch (checked 2026-11-09). | MarketMuse runs on patented topic modeling rather than commodity keyword APIs, with full-site content-inventory automation and personalized difficulty scores tied to a site's existing topical authority. |
| Writesonic | The AI Search Growth Engine. Win customers. | Starter $79/mo, Basic $199/mo, Growth $399/mo, billed annually; published on writesonic.com/pricing, checked 2026-11-09. | Writesonic crawls the live AI chat interfaces directly across 8-9 platforms daily rather than calling APIs, and its Action Center executes the on-page, off-page and technical fixes rather than stopping at diagnosis. |
| Surfer | Be The Answer in Google – Everywhere Buyers Search. | Not independently verified: surfer.ai/pricing renders pricing client-side; no figure could be confirmed on a plain fetch (checked 2026-11-09). | Surfer tracks brand visibility across ChatGPT, Perplexity, Google AI Mode, AI Overviews and Gemini with daily prompt refresh and mention-gap analysis, on a Content Score built from 500+ ranking/AI signals. |
Comparing Frase alternatives? Start with who you compete with
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4 Frase alternatives compared
More alternatives pages in this category
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- Best MarketMuse alternatives
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How we picked these alternatives
IndustryLens tracks the AI SEO & AI-search-visibility tool market as a live intelligence hub: see the AI SEO tools intelligence hub. Vendor positioning, taglines and pricing tiers come directly from each vendor's profile in our database, pulled from the most recent scrape, not from review aggregators. Alternative ordering is an editorial shortlist informed by what our AI SEO & AI-search-visibility tool monitoring hub observes about each vendor, not a measured sample of switching activity.
Pricing rows are omitted (rather than guessed) when a vendor uses sales-led or channel custom quoting only. IndustryLens publishes its own pricing on /pricing. We refresh this page when vendors change their pricing or product.
Questions about Frase alternatives
What is the best Frase alternative in 2026?
The strongest Frase alternatives are Clearscope, MarketMuse, Writesonic: each solves a different sub-problem. Compare them on pricing and the key differentiator versus Frase in the table on this page, then pick by what you're replacing.
Is IndustryLens a Frase alternative?
No. And that's the point: IndustryLens is not an AI SEO & AI-search-visibility tool; it's the competitive-intelligence platform that tracks the market. It monitors Frase and every alternative on this page (pricing changes, product launches, positioning, hiring and reviews) across 350+ sources into one weekly cited briefing from £149/month. Use it to choose between Frase and the alternatives above, and to watch how the market moves after you buy.
Why do teams switch from Frase?
Frase is best for: Solo operators through agencies running multiple sites that want one platform for research, writing, optimizing, publishing and rank-decay monitoring, with MCP/CLI access from Claude and ChatGPT. Teams shortlist alternatives when the fit moves outside that profile: cost, AI roadmap, data quality, or the desire for a best-of-breed stack rather than a bundled one.
How much does Frase cost?
Starter $39/mo, Professional $103/mo, Scale $239/mo, billed yearly ($49/$129/$299 billed monthly); published on frase.io/pricing, checked 2026-11-09.
Sources
- Frase pricing pageSupports: Frase's current pricing