It last changed pricing on 2026-01-29.
Updated
How Reply.io positions itself
Reply.io’s tagline is “Supercharge your sales team with AI”. Reply.io is an AI-powered sales engagement platform that automates multichannel outreach across email, LinkedIn, calls, and SMS.[9]
- Sells to
- Sales & Lead Gen Agencies, Outbound Sales Teams, Startups, Recruitment[9]
- Says it stands out on
- Full-cycle sales automation including an AI SDR (Jason AI) for autonomous lead engagement
- Native real-time B2B data search with access to over 1 billion contacts
- Deep support for agencies including white-label and multi-client management programs[9]
- Compares itself with
- Instantly, Smartlead, Apollo, Lemlist, Outreach.io, Salesloft, HubSpot, Expandi, Mixmax, Klenty, Smartlead and Apollo on its own comparison pages
- Based in
- San Francisco, California, founded 2014[9]
Battlecard
Rebuilt
Pricing
7 tiers · from $59/mo · Per user
- Email VolumeActive contacts/month tiers: 1,000 / 2,000 / 3,000 / 5,000 / 10,000 / 25,000 / 50,000 / 100,000 / 200,000 / 300,000 / 500,000$59/mo
- MultichannelUnlimited active contacts; mailboxes 10 (annual) / 5 (monthly) per user$99/mo
- AI SDR StarterActive contacts tiers: 1,000 / 2,000 / 3,000$800/mo
- AI SDR GrowthActive contacts tiers: 5,000 / 10,000$2,500/mo
- AI SDR EnterpriseActive contacts tiers: 25,000 / 50,000Custom pricing
- Agency Core$210/mo
Annual billing saves up to 17% (Email Volume) and up to 50% (Multichannel). Add-ons: LinkedIn $69/mo/account, Calls & SMS $29/mo/account, Additional Email Accounts $29/mo/account, Email Validation fro…
1 more tier on the source page · Checked 31 Oct 2026 · reply.io ↗
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Recent moves
The latest 10 moves we tracked for Reply.io, each linked to where we found it. Where no date was published, we show the date we spotted it.
Reply Hosts Oct 29 Webinar on Outbound System Booking 130+ Meetings linkedin.com ↗
Reply.io Runs SCARY15 Promo Offering 15% Off Annual Plans reply.io ↗
Reply Co-Hosts Multichannel Outreach Session With Belkins linkedin.com ↗
Reply.io Ships Built-In Calling and Context-Aware Jason in Product Update reply.io ↗
Reply.io Adds Email Account and Domain Purchase Add-ons to Pricing Page reply.io ↗
Reply Promotes Free LinkedIn Warm-Lead Outreach Webinar linkedin.com ↗
Reply.io Publishes MCP and API Review Series Targeting Competitor Tools reply.io ↗
Reply.io Supports Model Context Protocol (MCP) for Claude and Cursor Integration reply.io ↗
Reply.io Publishes Strategic 2026 Guides for GTM Enablement and Productivity reply.io ↗
Reply.io Launches Integration with udu for AI-Driven Deal Sourcing reply.io ↗
All 13 tracked moves
- Reply.io Supports Model Context Protocol (MCP) for Claude and Cursor Integration
- Reply Hosts Oct 29 Webinar on Outbound System Booking 130+ Meetings
- Reply.io Runs SCARY15 Promo Offering 15% Off Annual Plans
- Reply.io Ships Built-In Calling and Context-Aware Jason in Product Update
- Reply Co-Hosts Multichannel Outreach Session With Belkins
- Reply.io Adds Email Account and Domain Purchase Add-ons to Pricing Page
- Reply.io Homepage Adds 'AI & MCP' and Integration Sections
- Reply Promotes Free LinkedIn Warm-Lead Outreach Webinar
- Reply.io Publishes MCP and API Review Series Targeting Competitor Tools
- Reply.io Publishes Strategic 2026 Guides for GTM Enablement and Productivity
- Reply.io Multichannel Execution Requires Separate LinkedIn and Phone Add-ons
- Reply.io Launches Integration with udu for AI-Driven Deal Sourcing
- Reply.io Recognized as Key Player in $1.9B Global AI SDR Industry Report
What Reply.io’s ads say (Spotted 6 Sept 2026)
We have collected 128 ads from Reply.io: 128 on Google (start dates 8 Jan 2026 to 6 Sept 2026).[14]
Most-run headlines, last 6 months
Manage All Clients
2 ads on Google, latest 22 Jun 2026
how to add a promotion on linkedin: a step-by-step guide - Step-by-step guide
1 ad on Google, latest 6 Sept 2026
Free email validation check | phone number validation
1 ad on Google, latest 4 Sept 2026
{__PLACEHOLDER__} AI Based Contacts
1 ad on Google, latest 5 Aug 2026
White Label AI SDR
1 ad on Google, latest 22 Jun 2026
Reply.io on LinkedIn
5,561
Followers
As of 31 Oct 2026
3
Posts per month
As of 31 Oct 2026
13.4
Avg. engagement per post
As of 31 Oct 2026
declining
Engagement trend
As of 31 Oct 2026
51-200 employees
Company size
As of 31 Oct 2026
Low
Brand activity
As of 31 Oct 2026
Reply.io: events
live session on Oct 29, 2026, Reply
Price history
Reply.io pricing changes
Agency Starter plan removed (was $166/month)
$166/month
AI SDR Growth plan added at $2,500/month
$2500/month
Full analysis How Reply.io is moving (2 min read)
Reply.io is a B2B outbound and sales-engagement platform that is repositioning itself around AI-assisted prospecting. Its recent moves show a company building outward from multichannel execution toward AI agents, integrations and partner-led demand. The activity spans product releases, pricing changes, webinars and analyst recognition.
Watching Reply.io matters now because 13 tracked moves in a short window signal deliberate repositioning rather than routine maintenance. The company is simultaneously shipping AI features, adjusting how it packages add-ons and courting partners. That combination makes it a useful bellwether for how AI SDR tooling is being commercialised.
13
Moves tracked (90d)
IndustryLens
1
Confirmed-tier moves
IndustryLens
2026-08-13
First tracked
IndustryLens
AI and MCP as the new centre of gravity: In late August Reply.io added Model Context Protocol support for Claude and Cursor integration. By late September the homepage carried new 'AI & MCP' and integration sections. Early September also brought an MCP and API review series aimed at competitor tools. The pattern is clear: Reply.io wants MCP fluency to define its category positioning, not just its feature list.
Product depth in execution and sourcing: An early October update shipped built-in calling and a context-aware Jason. Early August brought an integration with udu for AI-driven deal sourcing. Together these moves push Reply.io beyond sequencing into calling and lead discovery. The company is closing gaps that buyers previously filled with separate tools.
Pricing and packaging get more modular: Mid-August messaging confirmed multichannel execution requires separate LinkedIn and phone add-ons. Early October added email account and domain purchase add-ons to the pricing page. This is a monetisation strategy built on modular upsell rather than a single flat seat. Buyers should expect a higher effective cost for full multichannel use.
Partner-led and content-led demand generation: Reply co-hosted a multichannel outreach session with Belkins in early October. It also promoted free LinkedIn warm-lead and outbound-system webinars across September and October. A SCARY15 promo offered 15% off annual plans in mid-October. August also brought strategic 2026 guides for GTM enablement and productivity. The mix suggests Reply.io is investing in education and partners to feed pipeline.
What to watch: Track whether MCP support converts into visible ecosystem partnerships beyond Claude and Cursor. Watch the add-on pricing page for further modularisation, which would raise total cost of ownership. Also monitor whether the Belkins-style co-hosting expands into a formal partner channel.
See how IndustryLens stacks up, free
IndustryLens is a competitive intelligence platform built for B2B SaaS, covering pricing pages, changelogs, ads, reviews, social, Reddit, hiring and news, in one weekly cited briefing. Published pricing.
Reply.io: frequently asked questions
What does Reply.io do?
Reply.io is a sales-engagement platform focused on multichannel outbound execution. Its recent moves show it adding AI features, built-in calling and deal-sourcing integrations. It also sells LinkedIn and phone capabilities as separate add-ons.
How is Reply.io shifting its strategy?
Reply.io is moving from pure sequencing toward AI-assisted prospecting anchored on Model Context Protocol. It added MCP support for Claude and Cursor and rebuilt its homepage around AI and integrations. It is also leaning on partners and webinars to generate demand.
Who competes with Reply.io?
Reply.io's own MCP and API review series targets competitor tools, signalling it sees rival outbound platforms as its comparison set. Its AI SDR positioning also places it against other AI-driven prospecting vendors. The udu integration shows it is willing to partner rather than compete on deal sourcing.
Has Reply.io changed its pricing?
Yes. Reply.io's most recent tracked pricing change was on 2026-01-29.
How active is Reply.io on LinkedIn?
As of 2026-10-31, Reply.io has 5,561 LinkedIn followers and posts about 3 times a month.
Sources
- Reply pricing pageSupports: Reply.io's current pricing
- LinkedIn postSupports: Reply Hosts Oct 29 Webinar on Outbound System Booking 130+ Meetings
- Reply pageSupports: Reply.io Ships Built-In Calling and Context-Aware Jason in Product Update
- LinkedIn postSupports: Reply Co-Hosts Multichannel Outreach Session With Belkins
- LinkedIn postSupports: Reply Promotes Free LinkedIn Warm-Lead Outreach Webinar
- Internet Archive (Wayback Machine): Reply.io pricing page, 29 Jan 2026Supports: Agency Core plan added at $210/month
- Internet Archive (Wayback Machine): Reply.io pricing page, 19 Apr 2025Supports: AI SDR Growth plan added at $2,500/month
- Internet Archive (Wayback Machine): Reply.io pricing page, 22 Jul 2024Supports: Email Volume plan added at $59/month
- Reply.io websiteSupports: Reply.io's positioning, target segments and stated differentiators
- Reply.io comparison page: KlentySupports: Reply.io compares itself with Klenty
- Reply.io comparison page: SmartleadSupports: Reply.io compares itself with Smartlead
- Reply.io comparison page: ApolloSupports: Reply.io compares itself with Apollo
- Reply pageSupports: Reply.io Launches Integration with udu for AI-Driven Deal Sourcing
- Google ad library: Reply.ioSupports: 128 Reply.io ads on Google
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