lemlist vs Reply.io: Outbound Platform Pricing
The short answer
lemlist vs Reply.io: lemlist and Reply.io both sell multichannel outbound with an AI SDR layer, but they meter cost differently. lemlist publishes $69/mo Email and $109/mo Multichannel plans with metered data and intent add-ons, while Reply.io starts at $49/mo on active-contact metering with LinkedIn, calls and email accounts sold as add-ons.[1]
Neither vendor has review data in this dataset, so the comparison rests on published pricing, packaging and tracked product moves.
Quick comparison
| lemlist | Reply.io | |
|---|---|---|
| Primary value | Multichannel outbound from one campaign workflow, with a 650M+ lead database and agentic AI (lemAgent) | Full-cycle sales engagement automation across email, LinkedIn, calls and SMS, with the Jason AI SDR |
| Target market | 20,000+ B2B sales teams, moving upmarket to US accounts up to 1,000 employees | Agencies, outbound teams and startups, including a white-label multi-client agency program |
| Pricing model | Per-user / per-sender subscription with metered data and intent add-ons; Enterprise quote-based | Subscription with active-contact metering plus paid add-ons |
| Key differentiator | Unified email, LinkedIn, calls, WhatsApp and SMS plus its own MCP and CLI for AI assistants | Jason AI SDR for autonomous lead engagement backed by a 1B+ contact database |
| Best for | Teams wanting one workspace for multichannel sequences, lead data and deliverability tooling | Teams wanting an AI SDR agent plus a white-label agency program on a low entry price |
| Customer sentiment | No review data available in this dataset | No review data available in this dataset |
| Starting price | $69/mo (Per-user / per-sender subscription with metered data and intent add-ons; Enterprise quote-based) [1] | $49/mo (Subscription with active-contact metering plus paid add-ons) [1] |
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lemlist lists $69/mo Email and $109/mo Multichannel plans; Reply.io starts at $49/mo but meters active contacts and sells LinkedIn automation at $69/mo/account.
At a glance
| lemlist | Reply.io | |
|---|---|---|
| Primary value | Multichannel outbound from one campaign workflow, with a 650M+ lead database and agentic AI (lemAgent) | Full-cycle sales engagement automation across email, LinkedIn, calls and SMS, with the Jason AI SDR |
| Target market | 20,000+ B2B sales teams, moving upmarket to US accounts up to 1,000 employees | Agencies, outbound teams and startups, including a white-label multi-client agency program |
| Pricing model | Per-user / per-sender subscription with metered data and intent add-ons; Enterprise quote-based | Subscription with active-contact metering plus paid add-ons |
| Key differentiator | Unified email, LinkedIn, calls, WhatsApp and SMS plus its own MCP and CLI for AI assistants | Jason AI SDR for autonomous lead engagement backed by a 1B+ contact database |
| Best for | Teams wanting one workspace for multichannel sequences, lead data and deliverability tooling | Teams wanting an AI SDR agent plus a white-label agency program on a low entry price |
| Customer sentiment | No review data available in this dataset | No review data available in this dataset |
Prices as published by each vendor, checked 7 October 2026; estimates are marked est.
Pricing breakdown
lemlist
- Email$69/mo · Per-user / per-sender subscription with metered data and intent add-ons; Enterprise quote-based
- Unlimited users & email senders
- 50,000 emails/mo
- Email & phone number finder
- 650M+ leads database
- Multichannel$109/mo · Per-user / per-sender subscription with metered data and intent add-ons; Enterprise quote-based
- All Email plan features
- 5 senders per user
- Unlimited emails & messages
- LinkedIn automation
- EnterpriseCustom (talk to sales) · Per-user / per-sender subscription with metered data and intent add-ons; Enterprise quote-based
- All Multichannel plan features
- Custom user roles & permissions
- Dedicated account manager
- Advanced login security (SSO/SAML)
- Lead data enrichment (add-on)$20/mo · Per-user / per-sender subscription with metered data and intent add-ons; Enterprise quote-based
- 2k credits/mo (400 emails or 100 phones)
- Pay per success
- Unlimited credit rollover
- Access to 25+ data providers
- Buying intent signals (add-on)$29/mo · Per-user / per-sender subscription with metered data and intent add-ons; Enterprise quote-based
- 100 signals/mo
- Pay per success
- Unlimited signals rollover
- Real-time buying intent signals
Reply.io
- Email Volume$49/mo · Subscription with active-contact metering plus paid add-ons
- 1,000 active contacts/month
- Email automation and warmup
- Unlimited emails
- 50 live data credits/month
- Multichannel$89/mo · Subscription with active-contact metering plus paid add-ons
- Email automation
- LinkedIn automation
- Calls and SMS
- 5,000 active contacts/month
- Agency Core$210/mo · Subscription with active-contact metering plus paid add-ons
- Multi-workspace account structure
- Email automation (LinkedIn optional)
- Unlimited clients and users
- Unlimited mailboxes
- AI SDR Starter$500/mo · Subscription with active-contact metering plus paid add-ons
- 1,000 active contacts
- Unlimited users
- High-accuracy emails
- AI personalization
- AI SDR Growth$1,500/mo · Subscription with active-contact metering plus paid add-ons
- 5,000 active contacts
- Unlimited users
- White-glove onboarding
- Slack channel
- AI SDR EnterpriseCustom · Subscription with active-contact metering plus paid add-ons
- 25,000 active contacts
- CEO strategy calls
- Custom playbooks and prompt engineering
lemlist: prices are the monthly-billing rate; discounts apply on quarterly (-10%) and annual (-20%) billing. Data add-ons can be bought standalone or as add-ons. No free tier; 14-day free trial. Local currency billing in $, €, or £ is available. Reply.io: pricing is in USD. Plans scale by active contacts, defined as unique contacts sent a first-step email plus unlimited follow-ups in a month. LinkedIn automation is an add-on at $69/mo/account and Calls & SMS at $29/mo/account on basic plans, and the page lists additional email accounts at $29/account/month plus new-domain and pre-warmed-domain purchase options. Annual billing can save up to 17-50% and a limited-time SCARY15 code takes 15% off annual Multichannel and Jason AI SDR plans. AI SDR tiers rise sharply with contact volume and the top tier is custom.
Recent moves
lemlist
- lemlist prices in USD on a per-user, per-sender model: $69/mo Email and $109/mo Multichannel, with lead enrichment at $20/mo and buying intent signals at $29/mo, plus a quote-only Enterprise tier.
- lemlist combines multichannel sequencing, a 650M+ lead database and agentic AI at a $69/mo entry point, backed by a sustained Google Ads and content motion competing for GTM and sales-tooling budget.
- lemlist bundles lead data, multichannel sequencing, deliverability and AI agents into two low-cost flat plans, wrapped in an MCP/CLI layer that lets teams run outbound from their CRM or AI assistant.
- lemlist prices on two flat monthly plans, Email at $69/mo and Multichannel at $109/mo, plus a quote-only Enterprise tier, with data and intent sold as metered add-ons and 10-20% quarterly and annual discounts.
- lemlist keeps widening its all-in-one outbound platform, hiring a DACH sales lead and a US/UK partner manager while co-hosting partner events with HubSpot, Anthropic, Clay and AWS.
- lemlist keeps widening from cold email into an all-in-one AI outbound workspace, pairing multichannel sequencing and a lead database with an agent layer, MCP/CLI, and partner events with HubSpot and Clay.
- lemlist is widening its platform with the Clap call-intelligence acquisition and a rebrand to AI precision outbound, letting it cover email, LinkedIn, calls and AI assistants in one place.
- lemlist pairs a 14-day free trial and self-serve signup with AI agent messaging and built-in deliverability, making it easy for mid-market teams to try autonomous outbound without a sales rep.
Reply.io
- Reply.io's all-in-one pitch bundles email, LinkedIn, calls and SMS plus an AI SDR at a published entry price with a dedicated agency and white-label program, positioning as one replacement for several point tools.
- Reply.io keeps shipping quickly and pricing aggressively, pairing a built-in calling and context-aware Jason release with a limited-time 15% annual promo while holding a low entry price.
- Reply.io meters by active contacts rather than seats and keeps adding paid line items: LinkedIn automation and Calls & SMS sit outside base plans, and email accounts, new domains and pre-warmed domains are now add-ons.
- Reply.io meters by active contacts rather than seats, with LinkedIn automation and Calls & SMS outside the base plans and email accounts, new domains and pre-warmed domains sold as add-ons.
- Reply.io keeps folding more of the outbound stack into one subscription, now selling email accounts and pre-warmed domains as add-ons, strengthening its all-in-one pitch.
- Reply.io is building an MCP-and-agent story, adding AI & MCP homepage sections and listing its MCP server across AI-tool directories.
- Reply.io's MCP support and Claude integration are turning it into a programmable backend that AI agents can drive, meeting buyers who want agentic outbound inside their existing tools.
- Reply.io is using a low starting price and a fully autonomous AI SDR agent to become the default outbound platform, which could crowd out adjacent intelligence tools in the same go-to-market budget.
Positioning
lemlist
How they describe themselves
“lemlist describes itself as 'the only platform you need to make Outbound work,' letting teams know who to target and why now, find verified contacts, and engage across every channel from lemlist, their CRM, or their AI assistant.”
What we see them doing
lemlist is repositioning from a multichannel cold-email tool into an AI precision-outbound platform, competing on breadth across email, LinkedIn, calls and AI agents, and pushing upmarket to US accounts up to 1,000 employees with a Solutions Partner program for CRM and RevOps agencies.
Reply.io
How they describe themselves
“Reply.io describes itself as an AI-powered sales engagement platform that automates full-cycle sales engagement with AI across multiple channels to hit sales quotas, with Jason AI SDR finding leads and handling replies on autopilot.”
What we see them doing
Reply.io is making itself the backend that agentic outbound tools plug into, adding MCP support so Claude and Cursor can drive sequences and mailbox health, a Claude integration with Jason AI covering ten outbound workflows, and the udu partnership for AI deal sourcing aimed at M&A and private equity buyers.
Sources: Competitive Trends: October 2026: How 31 B2B SaaS Companies Reposition Around AI · B2B SaaS Demand Generation & Campaign Strategy: Event-Led
What our monitoring sees
Reply.io meters by active contacts rather than seats and keeps adding paid line items: LinkedIn automation and Calls & SMS sit outside the base plans, and email accounts, new domains and pre-warmed domains are now sold as add-ons too.
IndustryLens analysis, based on Competitive Trends: October 2026: How 31 B2B SaaS Companies Reposition Around AIlemlist bundles lead data, multichannel sequencing, deliverability and AI agents into two low-cost flat plans, then wraps it in an MCP/CLI layer that lets teams run outbound from their CRM or AI assistant.
IndustryLens analysis, based on Outreach Agentic AI Grows 12x; Pricing FAQ — October 2026When to choose which
When to choose lemlist
Choose lemlist when you want one workspace covering email, LinkedIn, calls, WhatsApp and SMS with a built-in 650M+ lead database, a Deliverability Hub with warm-up, and its own MCP and CLI so outbound can run from your CRM or an AI assistant. Its $69/mo Email and $109/mo Multichannel plans include unlimited users and email senders, with data and intent metered separately at $20/mo and $29/mo.
When to choose Reply.io
Choose Reply.io when an autonomous AI SDR is the priority: Jason AI finds leads and handles replies, backed by a 1B+ contact database, and MCP support lets Claude and Cursor drive sequences and check mailbox health. Its $49/mo Email Volume entry and $89/mo Multichannel plan meter active contacts, and the Agency Core tier at $210/mo adds unlimited clients, users and mailboxes for white-label work.
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- HubSpot
- Salesforce
- Monday.com
- Zoho CRM
- Close
- Copper
Our take
Both vendors are converging on the same pitch: one subscription covering email, LinkedIn, calls and an AI agent, with an MCP layer so assistants can drive the workflow. The difference is the meter. lemlist charges per sender on $69 and $109 plans and sells data at $20/mo and intent at $29/mo, while Reply.io meters active contacts and layers LinkedIn automation at $69/mo/account and Calls & SMS at $29/mo/account on top of a $49 entry, with AI SDR tiers stepping to $500 and $1,500. Buyers comparing headline prices should model the add-ons first, because the entry number understates the multichannel bill on both sides.
Sources: Competitive Trends: October 2026: How 31 B2B SaaS Companies Reposition Around AI · Outreach Agentic AI Grows 12x; Pricing FAQ — October 2026
Sources
The facts on this page come from these sources: vendor pricing and product pages, review sites, press and public posts, each checked on the date shown.
- Unknown pricing pageSupports: Pricing: Email Volume $49/mo Subscription with active-contact metering plus paid add-ons 1,000 active contacts/month Email automation and warmup Unlimited emails 50 live data credits/month
- Unknown pageSupports: Choose lemlist when you want one workspace covering email, LinkedIn, calls, WhatsApp and SMS with a built-in 650M+ lead database, a Deliverability Hub with warm-up, and its own MCP and CLI so outbound
- Unknown pageSupports: Reply.io keeps shipping quickly and pricing aggressively, pairing a built-in calling and context-aware Jason release with a limited-time 15% annual promo while holding a low entry price.
- Unknown pageSupports: lemlist pairs a 14-day free trial and self-serve signup with AI agent messaging and built-in deliverability, making it easy for mid-market teams to try autonomous outbound without a sales rep.
- Unknown postSupports: lemlist keeps widening its all-in-one outbound platform, hiring a DACH sales lead and a US/UK partner manager while co-hosting partner events with HubSpot, Anthropic, Clay and AWS.
- Unknown postSupports: lemlist pairs a 14-day free trial and self-serve signup with AI agent messaging and built-in deliverability, making it easy for mid-market teams to try autonomous outbound without a sales rep.
Why a vendor comparison goes stale — and how fast
A like-for-like snapshot is true the week it’s written. It dates because the competitors themselves keep moving. Across the B2B SaaS competitors we monitor: we re-diff their public footprint every week, and across 3,239 weekly comparisons (December 2025 – October 2026):
- 69.5% changed their pricing page at least once.
- In a typical week, about 4 in 10 had a pricing change and 50.2% changed their messaging.
Method: a “change” is a detected week-over-week diff on the monitored public page, excluding first-baseline records. Pooled across 213 competitors; computed live from IndustryLens monitoring and refreshed daily.
lemlist vs Reply.io: common questions
When should you choose lemlist?
Choose lemlist when you want one workspace covering email, LinkedIn, calls, WhatsApp and SMS with a built-in 650M+ lead database, a Deliverability Hub with warm-up, and its own MCP and CLI so outbound can run from your CRM or an AI assistant. Its $69/mo Email and $109/mo Multichannel plans include unlimited users and email senders, with data and intent metered separately at $20/mo and $29/mo.
When should you choose Reply.io?
Choose Reply.io when an autonomous AI SDR is the priority: Jason AI finds leads and handles replies, backed by a 1B+ contact database, and MCP support lets Claude and Cursor drive sequences and check mailbox health. Its $49/mo Email Volume entry and $89/mo Multichannel plan meter active contacts, and the Agency Core tier at $210/mo adds unlimited clients, users and mailboxes for white-label work.
lemlist vs Reply.io: what's the verdict?
Both vendors are converging on the same pitch: one subscription covering email, LinkedIn, calls and an AI agent, with an MCP layer so assistants can drive the workflow. The difference is the meter. lemlist charges per sender on $69 and $109 plans and sells data at $20/mo and intent at $29/mo, while Reply.io meters active contacts and layers LinkedIn automation at $69/mo/account and Calls & SMS at $29/mo/account on top of a $49 entry, with AI SDR tiers stepping to $500 and $1,500. Buyers comparing headline prices should model the add-ons first, because the entry number understates the multichannel bill on both sides.
lemlist vs Reply.io — the short version?
lemlist and Reply.io both bundle multichannel outbound with AI agents, but lemlist prices per sender while Reply.io meters active contacts plus add-ons.
Which is better, lemlist or Reply.io?
lemlist vs Reply.io: lemlist and Reply.io both sell multichannel outbound with an AI SDR layer, but they meter cost differently. lemlist publishes $69/mo Email and $109/mo Multichannel plans with metered data and intent add-ons, while Reply.io starts at $49/mo on active-contact metering with LinkedIn, calls and email accounts sold as add-ons.
Do lemlist and Reply.io publish pricing?
lemlist and Reply.io both publish their pricing — compare the tiers above before you talk to either sales team.
What's the headline difference between lemlist and Reply.io?
lemlist lists $69/mo Email and $109/mo Multichannel plans; Reply.io starts at $49/mo but meters active contacts and sells LinkedIn automation at $69/mo/account.
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