As of November 2026, ESET has 296 reviews on Capterra and G2; reviewers praise ease of use and integrations & API, and most often ask for a simpler interface.
Updated
How ESET positions itself
Who competes
ESET's main competitors in endpoint security are CrowdStrike, Sophos, SentinelOne and Bitdefender.
ESET’s tagline is “Cybersecurity for the AI era. Effortless. Supervised”. ESET is a privately-held, Slovakia-headquartered cybersecurity vendor with 35+ years of experience, best known for NOD32 antivirus and its ESET PROTECT platform.[9]
- Sells to
- Small and mid-size business (SMB), Enterprise / large corporate, Consumers / home users, Managed Service Providers (MSPs), Resellers and VARs[9]
- Says it stands out on
- AI-powered prevention paired with 24/7 human-led MDR that contains threats 'in as little as six minutes'
- 35+ years of human expertise, 11 global R&D centers and 850+ cybersecurity researchers
- Privately owned, debt-free, channel-focused, 'no investors to answer to' for partner stability[9]
- Based in
- Bratislava, Slovakia, founded 1992[9]
Battlecard
Rebuilt
Pricing
4 tiers · Per seat
- CoreDevice count selectable 5-99Custom pricing
- PremiumDevice count selectable 10-99Custom pricing
- UltimateIncludes 99 devicesCustom pricing
- Small Office ProtectionUp to 25 devicesCustom pricing
Prices are not displayed as static text; device-count and year selectors drive pricing dynamically. Annual billing only. Plus package add-on available for Core and Premium tiers.
Checked 24 Oct 2026 · eset.com ↗
Reviews
Average across 296 reviews we collected
14.9% raise a pricing concern
Collected 16 Aug 2026
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What ESET reviewers like and dislike
We collected 296 reviews of ESET on Capterra, G2 and Trustpilot, written between Mar 2024 and Aug 2026; 274 of them list pros and cons. Each topic counts the reviews whose pros (liked) or cons (disliked) mention it.[10][11]
Liked
Ease of use, 58 reviews
“ESET Protect is easy to use, helps keep computers safe from viruses and other threats, and lets you manage all your devices from one place” G2 review, 14 Jul 2026
Integrations & API, 51 reviews
“Protect integrates directly into the Cloud platform and pairs with the other ESET products, although it's important to mention that this is a separate component/service.” G2 review, 9 Jul 2026
Support & service, 43 reviews
“Overall, it feels intuitive and responsive.” G2 review, 7 Jul 2026
Disliked
Pricing & licensing, 44 reviews
“A little bit complex, not easy to understand the license settings and policy.” G2 review, 10 Jul 2026
Configuration & flexibility, 39 reviews
“The management console feels cluttered and overly complex, and policy setup, configuration, and day-to-day administrative tasks are made unnecessarily tedious.” G2 review, 31 Jul 2026
Ease of use, 29 reviews
“Users often mention that the ESET PROTECT management console has a steep learning curve and an interface that can feel clunky and awkward to navigate.” G2 review, 14 Jul 2026
What ESET customers are asking for
The most requested additions across 116 reviews that ask for a feature, by how many reviews ask for it.
A simpler interface, 35 reviews
“Sometimes take too many clicks to do things.” review, 12 Oct 2026
Better speed and performance, 14 reviews
“Sometimes, the scans take a long time to complete, it could be better at catching rare or a little advanced threats faster.” review, 12 Oct 2026
Better onboarding and training, 14 reviews
“Omdat vaak onduidelijk is wel pakket ik moet hebben, hoop ik dat het huidige pakket voldoende is voor een particulier.” review, 12 Oct 2026
Custom reporting, 13 reviews
“the reporting capabilities lack the extent of detail a few users would possibly need” review, 12 Oct 2026
Key features on lower-priced plans, 12 reviews
“The pricing is a bit on the higher side for SMEs like ours.” review, 12 Oct 2026
Recent moves and news
The latest 10 moves we tracked for ESET, each linked to where we found it.
ESET to Host 10th European Cybersecurity Day in Vilnius on 12 November 2026 linkedin.com ↗
ESET Runs Early Black Friday Sale With 30% Off Home Security Plans cybernews.com ↗
ESET Details NeoCortex Cybersecurity World Model Inside LiveCortex linkedin.com ↗
ESET Research Details MythicRatatoskr Backdoor Hidden in Yggdrasil Network reuters.com ↗
ESET Publishes MATCHBOIL Research on UAC-0099 Espionage Malware eset.com ↗
ESET to Exhibit MSP Security Solutions at MSP GLOBAL 2026 in Barcelona eset.com ↗
ESET Adds AI Security Module, Renames AI Advisor to ESET LiveAI natlawreview.com ↗
ESET Launches New ESET PROTECT Portfolio With Core, Premium and Ultimate Tiers linkedin.com ↗
ESET Named Representative Vendor in Gartner 2026 MDR Market Guide linkedin.com ↗
ESET to Showcase AI-Driven Innovations at LEAP 2026 in Riyadh natlawreview.com ↗
In the news
ESET Early Black Friday Deal 2026 is live: Sale with 30% OFF, Cybernews
Russia-linked hackers used decentralised network in Ukraine cyberattack, ESET says, Charlotte Observer
ESET to Showcase MSP Security Solutions at MSP GLOBAL 2026 in Barcelona, ESET
ESET Uses AI to Deliver Enterprise Security at Small Business Scale, Small Business Trends
ESET launches Protect to simplify cybersecurity amid AI-driven threats, MSSP Alert
ESET launches new B2B features ready for the AI era, The National Law Review
All 16 tracked moves
- ESET Details NeoCortex Cybersecurity World Model Inside LiveCortex
- ESET Publishes MATCHBOIL Research on UAC-0099 Espionage Malware
- ESET to Exhibit MSP Security Solutions at MSP GLOBAL 2026 in Barcelona
- ESET Adds AI Security Module, Renames AI Advisor to ESET LiveAI
- ESET Launches New ESET PROTECT Portfolio With Core, Premium and Ultimate Tiers
- ESET Launches PRIVATE Scanning Solutions on AWS Marketplace (August 19, 2026)
- ESET to Host 10th European Cybersecurity Day in Vilnius on 12 November 2026
- ESET Runs Early Black Friday Sale With 30% Off Home Security Plans
- ESET Research Details MythicRatatoskr Backdoor Hidden in Yggdrasil Network
- ESET to Showcase AI-Driven Innovations at LEAP 2026 in Riyadh
- ESET Launches Back-to-School Campaign with 30% Discount on Home Security Plans
- ESET Targets Healthcare Vertical with New Compliance Gap Analysis Report
- ESET Hosting IFA Berlin Breakfast Briefing with German MP on AI Sovereignty
- Emerging Signal: Regional Employee Reviews Cite Internal Politics and Blame-Culture
- ESET Releases IDC Market Note Detailing AI-Driven Security Strategy for Enterprise Scales
- ESET Publishes Technical Guide on Incident Response and Adversary Extraction
ESET on LinkedIn
96,994
Followers
As of 24 Oct 2026
10
Posts per month
As of 24 Oct 2026
12.8
Avg. engagement per post
As of 24 Oct 2026
stable
Engagement trend
As of 24 Oct 2026
1,001-5,000 employees
Company size
As of 24 Oct 2026
High
Brand activity
As of 24 Oct 2026
ESET: events
ESET Hosting IFA Berlin Breakfast Briefing with German MP on AI Sovereignty, Own Event
IFA Berlin Breakfast Briefing, Own Event
ESET to Showcase AI-Native Innovations at LEAP 2026 in Riyadh, Riyadh, Saudi Arabia
LEAP 2026, Riyadh, Saudi Arabia
Full analysis How ESET is moving (2 min read)
ESET is a security vendor whose recent activity spans endpoint protection, AI-assisted defence and threat research. Its moves show a company repositioning around AI and managed service providers while keeping a strong research voice. The 16 tracked moves since August 2026 make it worth watching closely right now.
The breadth is notable. ESET is shipping product tiers, publishing malware research and running channel and regional events in the same window. That mix signals a vendor trying to grow enterprise relevance without losing its technical credibility.
16
Moves tracked (90d)
IndustryLens
6
Confirmed-tier moves
IndustryLens
2026-08-13
First tracked
IndustryLens
Product and AI repositioning: ESET launched a new ESET PROTECT portfolio with Core, Premium and Ultimate tiers in late September 2026. Days later it added an AI Security Module and renamed AI Advisor to ESET LiveAI. In late October it detailed a NeoCortex cybersecurity world model inside LiveCortex. The pattern is a deliberate move up the stack, packaging AI capability into named products rather than leaving it as a feature.
Research as market presence: ESET published MATCHBOIL research on UAC-0099 espionage malware in early October 2026. It also detailed the MythicRatatoskr backdoor hidden in the Yggdrasil network in late October. An August technical guide on incident response and adversary extraction rounds out the picture. Research output this steady is a credibility asset that supports enterprise and government conversations.
Channel, cloud and vertical go-to-market: ESET launched PRIVATE scanning solutions on AWS Marketplace in mid August 2026. It is exhibiting MSP security solutions at MSP GLOBAL 2026 in Barcelona in early October. A healthcare compliance gap analysis report in late August shows vertical targeting. Together these moves point to a partner-led and cloud-marketplace distribution push.
Demand generation and regional engagement: ESET ran a back-to-school campaign with 30% off home plans in late August 2026. It followed with an early Black Friday sale at 30% off home plans in late October. On the enterprise side it is showcasing AI-driven innovations at LEAP 2026 in Riyadh and hosting its 10th European Cybersecurity Day in Vilnius in November. Consumer promotions and regional flagship events are running in parallel.
What to watch: Track whether the ESET PROTECT tiering and LiveAI naming settle into clear enterprise packaging. Watch MSP GLOBAL and LEAP for partner commitments that convert into channel revenue. The August employee review signal on internal culture is worth monitoring against delivery pace.
See how IndustryLens stacks up, free
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ESET: frequently asked questions
What does ESET do?
ESET sells security software, with a portfolio now split into Core, Premium and Ultimate tiers under ESET PROTECT. It also runs a threat research operation that publishes malware analyses such as MATCHBOIL and MythicRatatoskr. Its products increasingly carry AI features under the LiveAI and LiveCortex names.
How is ESET shifting its strategy?
ESET is pushing AI into named products, adding an AI Security Module and renaming AI Advisor to ESET LiveAI in early October 2026. It is also broadening distribution through AWS Marketplace and MSP GLOBAL 2026. Vertical targeting, such as a healthcare compliance report, shows a move toward sector-specific selling.
What should I watch from ESET next?
Watch how the ESET PROTECT tiers and LiveAI packaging land with enterprise buyers after the late September 2026 launch. The MSP GLOBAL 2026 and LEAP 2026 appearances should reveal partner commitments. Continued research output will indicate whether ESET keeps its technical credibility alongside commercial expansion.
What do users dislike about ESET?
In reviews, ESET users most often cite pricing & licensing, configuration & flexibility, ease of use, based on 274 reviews with written feedback.
What features are ESET customers asking for?
The most requested additions in ESET reviews are a simpler interface, better speed and performance, better onboarding and training.
How active is ESET on LinkedIn?
As of 2026-10-24, ESET has 96,994 LinkedIn followers and posts about 10 times a month.
Is ESET attending any upcoming events?
Yes. ESET is listed for 10th ESET European Cybersecurity Day (hosted) on 2026-11-12 in Vilnius.
What do ESET reviewers like most?
ESET reviewers most often praise ease of use, integrations & API, support & service.
Sources
- Eset pricing pageSupports: ESET's current pricing
- LinkedIn postSupports: ESET to Host 10th European Cybersecurity Day in Vilnius on 12 November 2026
- Cybernews pageSupports: ESET Runs Early Black Friday Sale With 30% Off Home Security Plans
- Reuters pageSupports: ESET Research Details MythicRatatoskr Backdoor Hidden in Yggdrasil Network
- LinkedIn postSupports: ESET Details NeoCortex Cybersecurity World Model Inside LiveCortex
- Eset pageSupports: ESET Publishes MATCHBOIL Research on UAC-0099 Espionage Malware
- Natlawreview pageSupports: ESET Adds AI Security Module, Renames AI Advisor to ESET LiveAI
- LinkedIn postSupports: ESET Launches New ESET PROTECT Portfolio With Core, Premium and Ultimate Tiers
- ESET websiteSupports: ESET's positioning, target segments and stated differentiators
- ESET reviews on G2Supports: What ESET reviewers like and dislike
- ESET reviews on CapterraSupports: What ESET reviewers like and dislike
- LinkedIn pageSupports: ESET Named Representative Vendor in Gartner 2026 MDR Market Guide
- Natlawreview pageSupports: ESET to Showcase AI-Driven Innovations at LEAP 2026 in Riyadh
- Charlotte Observer: Russia-linked hackers used decentralised network in Ukraine cyberattack, ESET saysSupports: In the news: Russia-linked hackers used decentralised network in Ukraine cyberattack, ESET says
- ESET: ESET to Showcase MSP Security Solutions at MSP GLOBAL 2026 in BarcelonaSupports: In the news: ESET to Showcase MSP Security Solutions at MSP GLOBAL 2026 in Barcelona
- Small Business Trends: ESET Uses AI to Deliver Enterprise Security at Small Business ScaleSupports: In the news: ESET Uses AI to Deliver Enterprise Security at Small Business Scale
- MSSP Alert: ESET launches Protect to simplify cybersecurity amid AI-driven threatsSupports: In the news: ESET launches Protect to simplify cybersecurity amid AI-driven threats
- G2 reviewsSupports: ESET customers requesting a simpler interface
- G2 reviewsSupports: ESET customers requesting better speed and performance
- Trustpilot reviewsSupports: ESET customers requesting better onboarding and training
- G2 reviewsSupports: ESET customers requesting custom reporting
- LinkedIn pageSupports: ESET listed for ESET Hosting IFA Berlin Breakfast Briefing with German MP on AI Sovereignty
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