UserGems battlecard: recent moves and pricing

UserGems

It last changed pricing on 2026-02-11.

Updated

How UserGems positions itself

Who competes

UserGems's main competitors are Clay and Warmly.

UserGems’s tagline is “The AI Command Center for outbound and ABM”. UserGems is an AI-powered sales intelligence platform specializing in tracking job changes and high-intent buying signals.[10]

Sells to
B2B SaaS Revenue Teams, Enterprise RevOps[10]
Says it stands out on
  • Champion tracking: Automatically identifies when former customers or power users join new organizations
  • Gem-E AI Agents: Autonomous agents that handle personalized outbound and ABM tasks based on specific signals
  • Money-back ROI guarantee: A public promise of 1X revenue ROI within a set timeframe[10]
Compares itself with
LinkedIn Sales Navigator on its own comparison pages
Based in
San Francisco, California, USA, founded 2015[10]

Battlecard

Moves and pricing link to their sources. Rebuilt nightly from our latest checks.

Rebuilt

Pricing

3 tiers · from $3,333/mo · Flat rate

  • Core4,000,000 credits (40K data actions or 400K AI actions; TAM coverage: 2-4k accounts); Unlimited admin users; Unlimited end users$3,333/mo
  • Advanced10,000,000 credits (100K data actions or 1M AI actions; TAM coverage: 4-10k accounts); Unlimited admin users; Unlimited end users$6,250/mo
  • Elite25,000,000 credits (250K data actions or 2.5M AI actions; TAM coverage: 10k+ accounts); Unlimited admin users; Unlimited end users$12,500/mo

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Recent moves

The latest 10 moves we tracked for UserGems, each linked to where we found it. Where no date was published, we show the date we spotted it.

IndustryLensMove receipt · UserGems

UserGems Sponsoring Pavilion GTM2026 10-Year Anniversary Summit in New York City

Logged28 SEP 2026
  1. UserGems Sponsoring Pavilion GTM2026 10-Year Anniversary Summit in New York City linkedin.com ↗

  2. UserGems Releases 6sense Comparison and ABM Tool Guides Targeting Replacement usergems.com ↗

  3. UserGems Opens Recruitment for VP of Sales to Drive Scale to 100+ Employees linkedin.com ↗

  4. UserGems Sets Core Pricing at $36,000 Annual Minimum with ROI Guarantee usergems.com ↗

  5. UserGems Hiring VP of Sales Following $1M+ Contract Milestone and Record Performance linkedin.com ↗

  6. UserGems Appoints Former Professional Athlete Tim Miller as Account Executive III linkedin.com ↗

  7. UserGems Releases GTM "Build vs. Buy" Framework and New Sales Tool Comparison Listicles usergems.com ↗

  8. UserGems Expands Customer Success Team with Hires from Seismic and Growth Backgrounds linkedin.com ↗

  9. UserGems Launches Direct 6sense Displacement Content Campaign with Review and Failure Guides usergems.com ↗

  10. UserGems Appoints Former Salesforce AE to Enterprise Integration Team linkedin.com ↗

All 11 tracked moves
  • UserGems Adds MCP Integration for Claude and ChatGPT Interfaces
  • UserGems Releases GTM "Build vs. Buy" Framework and New Sales Tool Comparison Listicles
  • UserGems Sponsoring Pavilion GTM2026 10-Year Anniversary Summit in New York City
  • UserGems Lists Core Annual Pricing at $40,000 and Elite at $150,000
  • UserGems Releases 6sense Comparison and ABM Tool Guides Targeting Replacement
  • UserGems Sets Core Pricing at $36,000 Annual Minimum with ROI Guarantee
  • UserGems Leverages 4.8 Glassdoor Rating as Competitive Differentiator in Sales
  • UserGems Opens Recruitment for VP of Sales to Drive Scale to 100+ Employees
  • UserGems Currently Pricing Elite Tier at $150,000 per Year with 15M AI Credits
  • UserGems Hiring VP of Sales Following $1M+ Contract Milestone and Record Performance
  • UserGems Repositions Brand Identity as "The Brain Behind Your Go-to-Market"

UserGems on LinkedIn

22,710

Followers

As of 22 Aug 2026

10

Posts per month

As of 22 Aug 2026

19.5

Avg. engagement per post

As of 22 Aug 2026

declining

Engagement trend

As of 22 Aug 2026

51-200 employees

Company size

As of 22 Aug 2026

High

Brand activity

As of 22 Aug 2026

UserGems: events

  1. UserGems Sponsoring Pavilion GTM2026 10-Year Anniversary Summit in New York City, The Glasshouse, NYC

  2. UserGems Hosting 'Humans of GTM' Flagship Event in San Francisco

Price history

UserGems pricing changes

History from .

  1. Core: $2,500 → $2,750/month (+10%)

    $2500/month → $2750/month

    Before: web.archive.org ↗After: web.archive.org ↗

  2. Advanced: $4,250 → $5,750/month (+35%)

    $4250/month → $5750/month

    Before: web.archive.org ↗After: web.archive.org ↗

  3. Advanced plan added at $4,250/month

    $4250/month

    Before: web.archive.org ↗After: web.archive.org ↗

  4. Core plan added at $2,500/month

    $2500/month

    Before: web.archive.org ↗After: web.archive.org ↗

  5. Key Missing Contacts plan removed (was $15,000/year)

    $15000/year

    Before: web.archive.org ↗After: web.archive.org ↗

  6. Enterprise Upgrade plan removed (was $15,000/year)

    $15000/year

    Before: web.archive.org ↗After: web.archive.org ↗

  7. Key Champions plan removed (was $10,000/year)

    $10000/year

    Before: web.archive.org ↗After: web.archive.org ↗

  8. Key Influencers plan removed (was $10,000/year)

    $10000/year

    Before: web.archive.org ↗After: web.archive.org ↗

  9. Premium plan removed (was $4,990/month)

    $4990/month

    Before: web.archive.org ↗After: web.archive.org ↗

  10. Basic plan removed (was $1,990/month)

    $1990/month

    Before: web.archive.org ↗After: web.archive.org ↗

Track price changes for your own competitors →

Full analysis How UserGems is moving (2 min read)

UserGems is a go-to-market software vendor that has been active across product, pricing, brand and hiring in a short window. Its recent moves suggest a company repositioning itself as an AI-driven GTM platform rather than a single-purpose tool. The 11 tracked moves, only 2 of them confirmed, span early August to late September 2026.

Watching UserGems matters now because several moves touch pricing and packaging at once. Buyers and rivals should note how quickly the company is layering AI features onto its commercial story.

11

Moves tracked (90d)

IndustryLens

2

Confirmed-tier moves

IndustryLens

2026-08-02

First tracked

IndustryLens

Product and AI positioning: In mid-August 2026 UserGems added an MCP integration for Claude and ChatGPT interfaces. That move places the product inside the AI assistants buyers already use daily. It signals a shift from a standalone application toward an embedded layer in the GTM stack. The brand repositioning as "The Brain Behind Your Go-to-Market" in early August reinforces the same ambition.

Pricing and packaging: UserGems has been unusually public about price. In mid-August it set Core pricing at a $36,000 annual minimum with an ROI guarantee. Days later it listed Core annual pricing at $40,000 and Elite at $150,000. A separate mid-August move priced Elite at $150,000 per year with 15M AI credits. The AI credit model ties usage to the top tier and anchors a premium segment. The ROI guarantee is a trust lever aimed at risk-averse buyers.

Competitive and replacement marketing: In mid-August UserGems released a 6sense comparison and ABM tool guides targeting replacement. Earlier in August it published a GTM "Build vs. Buy" framework and sales tool comparison listicles. This is content built to intercept buyers evaluating incumbents. The comparison format signals confidence in head-to-head positioning. It also suggests UserGems sees displacement as a primary growth path.

Brand, hiring and community: UserGems is recruiting a VP of Sales to drive scale to 100+ employees. A related mid-August move ties that hire to a $1M+ contract milestone and record performance. The company also leverages a 4.8 Glassdoor rating as a competitive differentiator in sales. In late September it is sponsoring the Pavilion GTM2026 10-Year Anniversary Summit in New York City. Together these moves point to a firm investing in talent brand and field presence.

What to watch: Watch whether the two conflicting Core price points settle into one public list. Watch how the AI credit model evolves as MCP adoption grows. The VP of Sales hire and the Pavilion sponsorship will show whether UserGems converts positioning into pipeline.

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UserGems: frequently asked questions

What does UserGems do?

Based on its recent moves, UserGems sells go-to-market software with AI features. It has added an MCP integration for Claude and ChatGPT interfaces. It also publishes comparison guides and frameworks aimed at GTM buyers.

How is UserGems shifting its strategy?

UserGems is moving from a single tool toward an embedded AI layer in the GTM stack. Its brand repositioning as "The Brain Behind Your Go-to-Market" and the MCP integration both point that way. It is pairing that with aggressive comparison content and a premium Elite tier.

Who competes with UserGems?

UserGems has published a 6sense comparison and ABM tool guides targeting replacement. That places 6sense among the rivals it is actively positioning against. The comparison content suggests displacement of incumbents is a core growth path.

Has UserGems changed its pricing?

Yes. UserGems's most recent tracked pricing change was on 2026-02-11.

How active is UserGems on LinkedIn?

As of 2026-08-22, UserGems has 22,710 LinkedIn followers and posts about 10 times a month.

Sources

  1. Usergems pricing pageusergems.com · Pricing page · checked 22 Aug 2026Supports: UserGems's current pricing
  2. LinkedIn postlinkedin.com · Social · checked 28 Sep 2026Supports: UserGems Sponsoring Pavilion GTM2026 10-Year Anniversary Summit in New York City
  3. Usergems pageusergems.com · Website · checked 18 Aug 2026Supports: UserGems Releases 6sense Comparison and ABM Tool Guides Targeting Replacement
  4. LinkedIn postlinkedin.com · Social · checked 12 Aug 2026Supports: UserGems Appoints Former Professional Athlete Tim Miller as Account Executive III
  5. Internet Archive (Wayback Machine): UserGems pricing page, 11 Feb 2026Internet Archive (Wayback Machine) · Pricing page · checked 11 Feb 2026Supports: Core: $2,500 → $2,750/month (+10%)
  6. Internet Archive (Wayback Machine): UserGems pricing page, 12 Jul 2025Internet Archive (Wayback Machine) · Pricing page · checked 12 Jul 2025Supports: Advanced plan added at $4,250/month
  7. Internet Archive (Wayback Machine): UserGems pricing page, 16 Jan 2025Internet Archive (Wayback Machine) · Pricing page · checked 16 Jan 2025Supports: Key Missing Contacts plan removed (was $15,000/year)
  8. Internet Archive (Wayback Machine): UserGems pricing page, 28 Feb 2024Internet Archive (Wayback Machine) · Pricing page · checked 28 Feb 2024Supports: Premium plan removed (was $4,990/month)
  9. Internet Archive (Wayback Machine): UserGems pricing page, 1 Jul 2022Internet Archive (Wayback Machine) · Pricing page · checked 1 Jul 2022Supports: Basic plan removed (was $1,990/month)
  10. UserGems websiteusergems.com · Website · checked 2 Aug 2026Supports: UserGems's positioning, target segments and stated differentiators
  11. UserGems comparison page: LinkedIn Sales Navigatorusergems.com · Website · checked 2 Aug 2026Supports: UserGems compares itself with LinkedIn Sales Navigator
  12. LinkedIn pagelinkedin.com · Source · checked 16 Aug 2026Supports: UserGems Opens Recruitment for VP of Sales to Drive Scale to 100+ Employees
  13. LinkedIn pagelinkedin.com · Source · checked 12 Jul 2026Supports: UserGems Appoints Former Salesforce AE to Enterprise Integration Team
  14. LinkedIn pagelinkedin.com · Source · checked 17 Jun 2026Supports: UserGems listed for UserGems Hosting 'Humans of GTM' Flagship Event in San Francisco

About the author

Naveed Ratansi

Naveed Ratansi

Founder, IndustryLens

Naveed Ratansi is the Founder of IndustryLens. He works with B2B SaaS sales, marketing, and product teams to turn competitor activity across 350+ data sources into weekly intelligence they can act on.

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