Ashby vs Homerun: scaling-tech recruiting platform vs SMB design-led ATS — June 2026
Ashby is a data-heavy, all-in-one recruiting platform with native BI analytics for high-growth tech teams on headcount-gated pricing. Homerun is a design-led ATS and light HR tool for small European teams starting at €29/month.
Ashby: all-in-one recruiting with native analytics for scaling tech (gated pricing). Homerun: affordable, beautiful ATS+HR for small EU teams at €29/mo.
Homerun's published entry price is €29/month with a 15-day free trial, while Ashby has no free tier and prices on company headcount with specific amounts gated behind sales calls.
At a glance
| Ashby | Homerun | |
|---|---|---|
| Tagline | The all-in-one recruiting platform that evolves at the speed of AI. | Beautiful ATS & HR tool for modern teams |
| HQ | San Francisco, California, USA | Amsterdam, The Netherlands |
| Founded | 2018 | 2015 |
| Pricing model | Headcount-based subscription, no free tier | Subscription, scales with employee headcount |
| Entry price | Custom / sales-gated | €29/month (Starting Plan) |
| Free trial | Try-before-you-buy on select modules (e.g. AI Notetaker) | 15-day free trial, no credit card |
| Standout feature | Native BI-level analytics inside the ATS | Visual no-code career page & job post builder |
| Target company size | Startups <100 to enterprise 1,000+ | European SMBs, ~20-100 employees |
| Key integrations | Workday, Slack, Zapier (~200 total) | Slack, LinkedIn, Google Calendar (~10 total) |
| Notable customers | Shopify, OpenAI, Notion, Ramp, Deel | Tony's Chocolonely, Dopper, TNW, Patta |
| Best-fit segment | High-growth & scaling B2B SaaS / fintech | Creative agencies & DTC brands in the EU |
Comparing on price too? IndustryLens publishes its pricing — from €59/mo, no demo gate — and runs as the competitive-intelligence layer alongside either tool. See pricing →
Positioning
Ashby
How they describe themselves
A consolidated recruiting infrastructure that eliminates the need for disparate point solutions by providing native sourcing and BI-level analytics within the ATS.
What we see them doing
Hybrid sales motion: low-friction demo-first for smaller teams via the Foundations tier, with an enterprise sales cycle and annual contracts for mid-market and larger organizations. Content centers on recruiting operations and data-driven talent strategy.
Homerun
How they describe themselves
Homerun enables growing teams to professionalize their hiring and employee management through visual, no-code employer branding tools and collaborative workflows that treat hiring as a 'team sport'.
What we see them doing
Hybrid motion: product-led growth for the ATS (15-day free trial, self-serve signup) plus a sales-led motion for the HR expansion via demo booking. Priority regions are Benelux, UK, and DACH, with content focused on employer branding and collaborative hiring.
When to choose which
When to choose Ashby
Choose Ashby if you are a high-growth or scaling tech company that wants ATS, CRM, sourcing, and native BI-level analytics in one system, can work with headcount-based custom pricing and annual contracts, and needs deep cross-funnel reporting and integrations like Workday.
When to choose Homerun
Choose Homerun if you are a small European team that wants affordable, beautiful, easy hiring plus light HR (employee data, absence, expenses) at a published €29/month, value no-code branded career pages and collaborative hiring, and want EU-native GDPR handling with a self-serve trial.
Our take
Ashby and Homerun sit at opposite ends of the recruiting-software market, so the choice is mostly about company stage and budget rather than feature-by-feature parity. Ashby is a unified recruiting platform that consolidates ATS, CRM, scheduling, and BI-level analytics into one environment, with native report builders that remove the need to export data to external tools. It is built for high-growth and scaling tech companies, with headcount-based tiers from a Foundations plan for teams under 100 up to enterprise; specific prices are gated behind sales calls, so expect a custom quote and annual contracts at the higher tiers. Homerun takes the other approach: a design-led ATS plus light HR (employee database, absence tracking, expenses) aimed at small European teams, starting at €29 per month with a 15-day free trial and no credit card. Its strengths are visual, no-code career pages, collaborative 'team sport' hiring, and EU-native GDPR handling. The practical gap is analytics depth and scope versus price and simplicity: Ashby gives data-driven recruiting operations at a custom price point; Homerun gives affordable, approachable hiring for smaller teams. IndustryLens tracks both Ashby and Homerun weekly, with every claim tied to a cited source.
Why a vendor comparison goes stale — and how fast
A like-for-like snapshot is true the week it’s written. It dates because the competitors themselves keep moving. Across the B2B SaaS competitors we monitor: we re-diff their public footprint every week, and across 1,142 weekly comparisons (December 2025 – June 2026):
- 100% changed their pricing page at least once.
- In any given week, 1 in 2 (40.3%) had a pricing change and 51.6% changed their messaging.
Competitors whose pricing page we’ve flagged changing in our latest weekly diffs:
Method: a “change” is a detected week-over-week diff on the monitored public page, excluding first-baseline records. Pooled across 86 competitors; computed live from IndustryLens monitoring and refreshed daily.
Ashby vs Homerun: common questions
When should you choose Ashby?
Choose Ashby if you are a high-growth or scaling tech company that wants ATS, CRM, sourcing, and native BI-level analytics in one system, can work with headcount-based custom pricing and annual contracts, and needs deep cross-funnel reporting and integrations like Workday.
When should you choose Homerun?
Choose Homerun if you are a small European team that wants affordable, beautiful, easy hiring plus light HR (employee data, absence, expenses) at a published €29/month, value no-code branded career pages and collaborative hiring, and want EU-native GDPR handling with a self-serve trial.
Ashby vs Homerun: what's the verdict?
Ashby and Homerun sit at opposite ends of the recruiting-software market, so the choice is mostly about company stage and budget rather than feature-by-feature parity. Ashby is a unified recruiting platform that consolidates ATS, CRM, scheduling, and BI-level analytics into one environment, with native report builders that remove the need to export data to external tools. It is built for high-growth and scaling tech companies, with headcount-based tiers from a Foundations plan for teams under 100 up to enterprise; specific prices are gated behind sales calls, so expect a custom quote and annual contracts at the higher tiers. Homerun takes the other approach: a design-led ATS plus light HR (employee database, absence tracking, expenses) aimed at small European teams, starting at €29 per month with a 15-day free trial and no credit card. Its strengths are visual, no-code career pages, collaborative 'team sport' hiring, and EU-native GDPR handling. The practical gap is analytics depth and scope versus price and simplicity: Ashby gives data-driven recruiting operations at a custom price point; Homerun gives affordable, approachable hiring for smaller teams. IndustryLens tracks both Ashby and Homerun weekly, with every claim tied to a cited source.
Ashby vs Homerun — the short version?
Ashby: all-in-one recruiting with native analytics for scaling tech (gated pricing). Homerun: affordable, beautiful ATS+HR for small EU teams at €29/mo.
Is Ashby or Homerun better for mid-market B2B SaaS?
Both Ashby and Homerun sell into mid-market and enterprise B2B SaaS. The decision rarely splits on company size; it splits on who owns competitive intelligence inside the buying team. Read the full positioning sections above to map each vendor's primary owner profile to yours.
Do Ashby and Homerun publish pricing?
Both Ashby and Homerun run sales-led, demo-only motions with opaque pricing. Quotes vary by seat count and intel volume. Use IndustryLens or Vendr to triangulate before negotiating.
Is there an alternative to both Ashby and Homerun?
Yes — IndustryLens is the automated, published-price alternative to both Ashby and Homerun. It monitors competitor pricing, messaging, ads, hiring, reviews and news across 350+ sources into one weekly cited briefing, from €59/month with no demo gate. Teams that want competitive intelligence without an enterprise contract shortlist it alongside Ashby and Homerun.
What's the headline difference between Ashby and Homerun?
Homerun's published entry price is €29/month with a 15-day free trial, while Ashby has no free tier and prices on company headcount with specific amounts gated behind sales calls.
Track Ashby and Homerun yourself — free
Pick 3 competitors, drop your email, get a 90-day brief back in your inbox. Pricing-page diffs, hiring shifts, ad copy, review sentiment — auto-pulled and summarised, no demo required.
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