IndustryLens — May 2026 edition
The Competitive Insight Report — Sales Intelligence
Apollo, Outreach, Clay, 11x, Salesloft, Instantly, Artisan, Amplemarket. What each is doing, who is switching to whom, and what to do about it.
Pay £250, get the PDF in 48 hours. If it isn't useful, reply to the email — full refund within 30 days.
What you get
90-day activity heatmap
Every scrape across 30+ sources for all 8 vendors, week by week. Public version is 5 weeks; full report is 90 days plus week-on-week deltas.
Named-customer switching evidence
Verbatim G2, Capterra, and Reddit quotes from buyers who switched, with date and previous vendor. ~22 named reviewers per major pair.
30 / 60 / 90 day forecast
IL's call on each vendor's next move. Confidence score per call, leading indicators, and what would change our mind.
Account-level battlecard
Talk tracks for CMO, VP Sales, and RevOps Lead — tailored per vendor, ready to paste into a sales playbook.
Full pricing teardown
Every tier from every vendor including effective per-seat cost, credit math, and notes on when each tier breaks down.
Methodology + raw data appendix
CSV with all 300+ underlying scrapes from the last 90 days, plus IL's confidence framework and source-by-source weightings.
What's covered, comparison by comparison
Every comparison in the IL Sales Intelligence corpus is covered. Each gets the full deep-dive treatment in the briefing PDF — public summaries are below.
Apollo.io vs Outreach
Apollo at 100,000 paying customers. Outreach pivoting to "Revenue Orchestration" with Salesforce AgentExchange. Includes 22 named G2 reviewers who switched between the two.
See the free comparison →Apollo.io vs Clay
Clay targets Private Equity firms while Apollo consolidates the GTM stack. Side-by-side teardown of all 8 paid tiers and the credit math behind them.
See the free comparison →Apollo.io vs 11x
11x runs executive dinners with a16z. Apollo runs paid ads at 11x scale. The buying committee for each is fundamentally different — we map both.
See the free comparison →Clay vs 11x
Two AI-native challengers, very different bets. Clay is platform; 11x is autonomous SDR. Where each wins and where each is losing buyers.
See the free comparison →Outreach vs Salesloft
The legacy duopoly under siege. Both pivoting hard to AI orchestration. Switching evidence shows where Apollo and Clay are picking off their accounts.
See the free comparison →Apollo.io vs Salesloft
Apollo's Pocus acquisition vs Salesloft's MCP Server launch. Two different bets on enterprise sales intelligence.
See the free comparison →Apollo.io vs Instantly
Apollo (sales engagement) vs Instantly (cold email + AI agents). Programmatic outreach vs platform consolidation — opposite go-to-market philosophies.
See the free comparison →Pricing
- 28-page PDF, branded
- Delivered in 2 days
- 30-day money-back guarantee
- One vertical: sales intelligence
- This briefing — included free
- Live monitoring of your category
- Weekly briefings as new data lands
- Slack + email alerts on competitor moves
Who this is for
PE / VC analyst writing the memo
You need a citable artefact for the IC: 90-day activity data, named-customer switching evidence, and a methodology appendix you can footnote. The PDF format matters here — it's what you attach.
Strategy consultant building a deliverable
You're billing a client to scope this category. £250 for a fully-sourced 28-page benchmark with raw scrape CSV is a fraction of what your team would spend assembling it. White-label friendly.
PMM building category positioning
You need named-switcher quotes and account-level battlecards that plug straight into sales decks. The verbatim G2 evidence is sourced and dated — defensible in front of a CMO.
Sales VP at a competing vendor — read this first
If you'll re-read this in 4 weeks, the £250 PDF is the wrong product. Subscribe at $59/mo instead — same data, plus weekly updates and Slack alerts as new switching evidence lands. Cancel anytime.
Common questions
When do I get the report?
Within 48 hours of payment. We curate the report for your specific use case before sending — the contents are the same for every buyer, but the cover note and any custom-account battlecards are tailored.
What if I subscribe instead?
Subscribers from $59/mo get the report free, plus weekly updates as new data lands and new comparisons are added. If you're tracking the category continuously, subscription is the better deal.
Can I get a refund?
Yes, 30-day money-back guarantee — no questions asked. If the report isn't useful, email us and we'll refund in full.
Where does the data come from?
IL monitors 30+ sources continuously: G2, Capterra, Reddit, LinkedIn (posts, ads, profiles), Google Ads, Google News, Instagram, YouTube, official pricing pages, glassdoor, and more. Every claim in the report is sourced.
Can I get a sample?
The free pages at /compare and /intelligence/sales-intelligence are your public sample. The full report adds 90-day windows, named-switcher quotes, 30/60/90 forecasts, and account-level battlecards — none of which are on the free pages.
Do you cover other verticals?
Sales intelligence is live now. Competitive intelligence and 3D rendering editions are next. If you need a custom vertical, email us — we can scope a one-off.
Ready when you are
£250 one-time. 28-page PDF, delivered in 2 days. Or subscribe from $59/mo and the report comes free.