Everything You Need to Know About a Competitor, in One Place
Each battlecard is a comprehensive, AI-generated profile that covers every dimension of a competitor's strategy. Here is what you get
1
Competitor Overview
Company name, logo, industry, estimated size, and a quick summary of who they are and what they do. Your team's starting point for any competitive conversation
2
Positioning & Messaging
How the competitor describes themselves, their key value propositions, target audience messaging, and how their positioning has shifted over time. Includes a strategic assessment of what their messaging signals about their direction
3
Pricing & Packaging
Current pricing tiers with feature breakdowns, recent pricing changes, free trial details, and how their pricing strategy compares to yours. Tracks changes over time so you know when they adjust prices.
4
Product & Features
Key product capabilities, recent feature launches, technology stack signals, and product roadmap indicators. Focused on what matters competitively, not an exhaustive feature list.
5
Strengths & Weaknesses
AI-identified competitive strengths based on what they do well (from reviews, market position, and product quality) and weaknesses you can exploit (from customer complaints, missing features, and service gaps)
6
Customer Sentiment
Aggregated analysis of customer reviews from G2, Capterra, Trustpilot, and Glassdoor. What customers love about them, what they complain about, and how sentiment is trending. Direct ammunition for positioning conversations
7
Advertising & Content Activity
Active ad campaigns across Meta, Google, and LinkedIn with creative examples. Social media activity patterns. Content publishing frequency and themes. Shows you what they are investing marketing spend on right now.
8
Win/Loss Themes
Patterns in why prospects choose them over you, and why they choose you over them. Includes objection handling scripts and talking points for sales conversations. Built from review data and competitive positioning analysis
9
Priority Actions
The most important part. AI-generated recommendations for what your team should do based on this competitor's activity. Each action has a priority level (urgent, important, monitor), effort rating, impact rating, and team assignment (Marketing, Sales, or Product).
Never Wonder If Your Intel Is Current
Every Sunday, IndustryLens rebuilds every battlecard with the latest data. You do not have to
check if it is up to date — the system tells you exactly what changed
"What's New" Banner
Open any battlecard and a blue banner at the top tells you which sections were updated this week. Click on a section name to jump straight to it. No guessing, no scanning through the whole document to find what is different.
Version History
Every battlecard keeps a history of previous versions. Use the version dropdown to see what the battlecard looked like last week, two weeks ago, or when it was first generated. Useful for tracking how a competitor's strategy has evolved over time
Full Changelog
The Changelog tab gives you a complete timeline of every change, week by week. Each entry shows what specifically changed: pricing went up, new ad campaign detected, customer sentiment shifted, new feature launched. With links back to the insights that triggered each change
Intelligence Without Action Is Just Noise
Every battlecard generates prioritised actions based on what the competitor is doing. Each action has a priority level, effort estimate, impact rating, and team assignment. Mark them as pending, in progress, done, or not relevant to close the loop between intelligence and execution
How Action works:
AI analyses competitor activity and generates specific actions to take
Each action tagged with urgency (Do Now / This Week / This Month / Monitor), effort (Low / Medium / High), and impact (Low / Medium / High)
Actions assigned to the relevant team: Marketing, Sales, or Product
Track status directly in the dashboard: Pending → In Progress → Done or Not Relevant
Actions roll up into weekly recommendations for a cross-competitor strategic view
Get Your First Battlecard in Under 10 Minutes
Add your competitors, and IndustryLens generates your first battlecard automatically. See what your competitive intelligence could look like