# Profound Adds Moz SEO Data — October 2026

> Profound extends into content execution with Bazaarvoice and Moz partnerships while Evertune launches a $60 self-serve tier.

*AI Search & Brand Visibility · general · 25 October 2026*

Profound integrated Moz SEO data into its Pages view and partnered with Bazaarvoice to connect AI visibility to user-generated content, shifting from monitoring to execution. Across the market, six pricing changes in four weeks split vendors between freemium and enterprise, with Evertune launching a $60 self-serve tier and Goodie cutting Core to $295. Product convergence accelerated as Peec AI crossed 100 employees and shipped an agent that drafts briefs, while Profound listed 50 open roles. Bundled API and MCP access moved down pricing tiers, collapsing the line between monitoring platforms and action workflows.

## Key Findings

- Profound partners Bazaarvoice to pair AI visibility data with review execution, extending from monitoring into owned content and UGC workflows.
- Profound launches Pages view fusing Moz authority and keyword SEO data with AEO citations, moving the platform into combined SEO and AEO tracking.
- Evertune launches $60 per month self-serve Starter tier with credit-card signup, removing the demo gate that blocked entry below $800/month Pro.
- Peec AI launches Peec Agent that runs GEO analyses, drafts briefs, and surfaces ranked actions with supporting evidence, moving from tracking into recommendations.
- Profound lists 50 open roles across sales, engineering, and recruiting in US, UK, Singapore, and Argentina; Peec crosses 100 full-time employees.
- Six pricing changes in four weeks (Goodie Core down 26%, Evertune $60 tier, Ahrefs restated AI quotas, Mentionable bundled REST API) signal market fragmentation between accessible and enterprise tiers.

## Profound's Partnerships Extend AEO Beyond Monitoring Into Execution

Profound partnered with Bazaarvoice on October 20 to pair its AI-visibility data with Bazaarvoice's review and user-generated-content execution layer, letting joint customers find where AI answers cite competitors and then deploy crawlable reviews to claim those spots. The same week, Profound launched a Pages view fusing Moz authority and keyword SEO data with its own AEO citation data, moving the platform into combined SEO/AEO workflows instead of AI-search-only monitoring. These moves extend Profound from tracking how brands appear in AI answers into a closed loop from insight to published, AI-optimized content.

Pricing shifts across 19 vendors compressed entry tiers and separated bundled capabilities. Evertune launched a $60 per month self-serve Starter plan on October 24 with credit-card signup beneath its $800 per month Pro, removing the demo gate that had blocked access to smaller brands. Goodie AI cut its Core plan to $295 per month from $399 on the same date, a 26.1% drop that made unlimited seats and deeper coverage more accessible. Ahrefs restated Brand Radar's bundled AI prompt quotas from 5/10/20 tracked prompts to 150/300/600 monthly checks—the numbers didn't change, but the framing made smaller plans appear more capable. Mentionable bundled REST API and Looker Studio connectors into its Pro tier at EUR 149 per month, moving programmatic access down from Enterprise-only. Across the period, 21 news articles covered AI search visibility and 48 social posts drove awareness, with cross-channel volume reflecting sustained buyer research.

## Agents and MCP Connectors Shift From Monitoring to Action

Profound shipped a next-generation conversational agent builder on October 16 that lets teams describe a job in plain language and have the AI Marketer configure agents that run on schedules or triggers, showing reasoning and approval control. Peec AI launched Peec Agent on October 22 with 30 skills and 25+ connections, letting users ask questions on charts, run GEO expert analyses, and receive ranked Actions with supporting evidence—moving the product from tracking into decision support. Otterly.ai added a Brand Profiling tab that breaks down the attributes and sentiment AI models attach to brands and competitors, deepening the report-depth game. Knowatoa extended its MCP analytics layer with period-over-period comparisons and shipped sentiment export to NinjaCat, Looker, and other BI tools via API, so agency and in-house teams can pull competitive benchmarks into existing reporting stacks. Peec launched Views dashboards built from 80 widgets or agent-chat charts, shareable by team or public link, while [competitive intelligence platforms like Knowatoa continue expanding MCP integration](/intelligence/marketing-intelligence) to let AI agents query visibility data directly.

The convergence signals a market shift from dashboards to workflows. Sentiment tracking moved from a feature to a primary metric as Otterly rebuilt Brand Reports around position and sentiment instead of mention volume. Mentionable's pricing page listed six AI engines on every plan in late October, reiterating its no-upsell message while competitors like Ahrefs and Evertune continued metering by credits or models. Peec crossed 100 full-time employees on October 14, signaling scale-up phase operations behind product velocity. Profound's 50 open roles—16 in sales, spanning US, UK, Singapore, and Argentina—matched the partnership and product roadmap with hiring infrastructure. API and MCP access shifted lower in pricing tiers across Mentionable, Knowatoa, and Ahrefs, collapsing what was once an enterprise-only gate.

## Nineteen Vendors Span $29 to $999 Monthly With Converging Positioning

The competitive field splits into three layers by pricing and motion. Freemium and self-serve entry spans from Rankscale's $20 per month Essentials through Evertune's new $60 per month Starter, Peec at EUR 89, IndustryLens at EUR 59, Mentionable at EUR 79, and LLMrefs at $79 per month—all with no demo gate or limited trial periods. Mid-market tiers at EUR 149–299 per month (Knowatoa Growth at $199, Mentionable Pro at EUR 149, IndustryLens Growth at EUR 149, Otterly Standard at $189) cover broader engine sets and reporting integrations. Enterprise tiers run from Profound's custom plan and Semrush's $549 Advanced to Scrunch's quote-only tier and Goodie's Enterprise pricing, with AthenaHQ, Brandlight, and OpenForge routing most buyers into sales cycles for custom terms. [Profound and Goodie both sell full-stack AEO but at different price points and bundling models](/compare/profound-vs-goodie-ai), while [Ahrefs Brand Radar competes on data breadth against dedicated GEO vendors like AthenaHQ](/compare/ahrefs-brand-radar-vs-athenahq).

Positioning converged on AI search visibility and citation tracking across nearly all 19 competitors. Profound and Scrunch frame themselves as AI marketing platforms with agents and content delivery. Peec, Knowatoa, Otterly.ai, and Mentionable emphasize agency-ready workflows with white-labeling, multi-client management, and BI connectors. Evertune and Goodie claim end-to-end AEO from visibility through paid AI advertising. Brandlight and Ahrefs position as enterprise defaults: Brandlight with Fortune 500 logos and zero-setup onboarding, Ahrefs with its keyword database and SEO pedigree. Quiet competitors this period—Conductor, Daydream, GetIntel, LLMrefs, OpenForge, Rankscale, and Surfaced—shipped no major announcements, though Rankscale ran an educational webinar series and Daydream published case studies. All 19 track variations of the same surfaces: ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews, and increasingly Grok, Meta AI, and Microsoft Copilot. Bundled engine sets moved from enterprise-only to mid-market as standard.

## Hiring Signals and Partnership Acceleration Shape Next Moves

Profound's 50 open roles signal continued go-to-market build-out as it extends from AEO visibility into content execution and paid ads through its partnerships. Peec's 100-employee milestone and move of agency tiers to monthly billing suggest faster sales cycles for smaller agencies. Scrunch's Dublin engineering hires, including a Lead Product Engineer for AI Agent Experience, point to continued investment in agent-experience delivery even after its Sitecore acquisition. Profound hosts Zero Click London on October 21 and announced a World Tour across EMEA and APAC, positioning itself for enterprise events and brand-building among marketing leaders. Brandlight's CEO speaking slot at the Association of National Advertisers on October 23 targets the Fortune 500 advertiser segment directly. These moves cluster around two directions: expanding go-to-market reach for established vendors (Profound, Brandlight) and scaling operations (Peec, Scrunch) to ship agent and MCP capabilities faster.

Partnership velocity accelerated. Profound paired Bazaarvoice and Moz to extend its platform; Evertune added Google Cloud Marketplace distribution and a Bazaarvoice connection; Otterly.ai launched a Getfluence partnership for editorial AI-search amplification; Peec partnered with Women in Tech SEO; Mentionable and Semrush both validated MCP integrations with Claude and Perplexity. The pattern suggests vendors are moving beyond point-solution competitive intelligence into bundled workflows where third-party data and integration partnerships add value faster than proprietary building. Pricing will remain contested as self-serve entry tiers pressure margins and vendors chase differentiation through API access, agent builders, and reporting depth rather than just visibility metrics.

## Key Facts

- Profound Partners with Bazaarvoice to Connect AI Search Visibility to UGC (2026-10-20) — [Source — Profound](https://finance.yahoo.com/technology/ai/articles/bazaarvoice-profound-partner-help-brands-130000758.html)
- Profound Launches Search Visibility in Pages, Integrating Moz SEO Data (2026-10-19) — [Source — Profound](https://www.linkedin.com/posts/tryprofound_introducing-search-visibility-in-pages-in-activity-7518295004801544193-JA5Z)
- Profound Rolls Out Next-Generation Conversational Agent Builder (2026-10-16) — [Source — Profound](https://www.tryprofound.com/blog)
- Profound Lists 50 Open Roles Across Sales, Engineering, and Recruiting — [Source — Profound](https://www.linkedin.com/jobs/view/4474838814/)
- Peec AI Launches Peec Agent and Expands Actions for AI Search (2026-10-22) — [Source — Peec AI](https://uk.finance.yahoo.com/news/peec-ai-launches-peec-agent-161300906.html)
- Peec AI Crosses 100 Full-Time Employees (2026-10-14) — [Source — Peec AI](https://www.linkedin.com/posts/activity-7515705649327042560-iE9w)
- Knowatoa Exports Competitor Sentiment Data to NinjaCat, Looker and BI Tools (2026-10-18) — [Source — Knowatoa](https://knowatoa.com/updates)
- OtterlyAI Launches Brand Profiling Tab Across Brand Reports (2026-10-21) — [Source — Otterly.ai](https://www.linkedin.com/posts/otterly-ai_live-for-everyone-%F0%9D%97%95%F0%9D%97%BF%F0%9D%97%AE%F0%9D%97%BB%F0%9D%97%B1-%F0%9D%97%A3%F0%9D%97%BF%F0%9D%97%BC%F0%9D%97%B3%F0%9D%97%B6%F0%9D%97%B9%F0%9D%97%B6%F0%9D%97%BB%F0%9D%97%B4-activity-7518615960161939456-Geq_)

## Frequently Asked Questions

### What did Profound do in October 2026?

Profound partnered with Bazaarvoice to connect AI search visibility to user-generated content and launched Search Visibility in Pages, integrating Moz SEO data. It also rolled out a next-generation Conversational Agent Builder and listed 50 open roles across sales, engineering, and recruiting.

### Why are companies switching from Goodie AI to Mentionable?

Goodie AI cut its core plan price to $295/month from $399, while Mentionable priced six AI engines across €79/€149/€299 plans and gated reporting to its Pro tier. The lower entry price and multi-engine coverage from Mentionable may attract buyers evaluating cost per engine.

### How does Peec AI compare to Knowatoa?

Peec AI launched Peec Agent and expanded actions for AI search, while Knowatoa added period-over-period comparison to its MCP analytics tools and exports competitor sentiment data to NinjaCat, Looker, and BI tools. Peec AI focuses on agent-driven actions, whereas Knowatoa emphasizes analytics and BI integrations.

### What pricing changes did AI search visibility tools make in October 2026?

Evertune launched a $60/month self-serve starter plan with a ChatGPT ads agent, Mentionable set six AI engines across €79/€149/€299 plans, Goodie AI cut its core plan to $295/month from $399, and Ahrefs Brand Radar restated AI prompt quotas as monthly checks. These moves show pricing pressure and packaging adjustments across the category.

### What AI trends are shaping B2B SaaS competitive intelligence in late 2026?

Competitors are integrating AI agents and analytics: Peec AI launched Peec Agent, Profound rolled out a Conversational Agent Builder, and Knowatoa added period-over-period comparison to its MCP analytics tools. Partnerships like Profound with Bazaarvoice and Moz SEO data show a trend of connecting AI search visibility to content and SEO data.

### Which AI search visibility companies were most active in October 2026?

Profound was most active with 7 insights, followed by Peec AI with 5, Scrunch AI with 4, and Knowatoa and Brandlight with 3 each. Profound's activity included partnerships, product updates, and hiring, while Peec AI focused on product launches and events.

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Source: IndustryLens — automated competitive intelligence. Read online: https://industry-lens.com/reports/profound-adds-moz-seo-data-october-2026

Competitors monitored: Ahrefs Brand Radar, AthenaHQ, Brandlight, Conductor, Daydream, Evertune, GetIntel, Goodie AI, Knowatoa, LLMrefs, Mentionable, OpenForge, Otterly.ai, Peec AI, Profound, Rankscale, Scrunch AI, Semrush AI Toolkit, Surfaced.