# Gong Names 10 Data Partners — October 2026

> Gong names ten Gong Enrich data partners while Clay adds 24 EMEA and APAC integrations.

*Sales Intelligence · product · 16 October 2026*

Gong named ten data partners for Gong Enrich and announced Mission Callisto at Celebrate '26, while Clay added 24 EMEA and APAC integrations and previewed an Inbound SDR Agent. This report covers four strategies: what changed across the period, AI and product moves, who is competing, and what to watch. Across 252 ads, 500 reviews, 92 social posts, 35 videos and 20 news items, the clearest pattern is ecosystem consolidation: Gong, Clay, lemlist and Apollo.io all widened partner or integration coverage rather than shipping standalone features.

## Key Findings

- Gong names ten data partners for Gong Enrich, including Apollo.io, Lusha and ZoomInfo: the enrichment layer becomes an ecosystem play rather than a proprietary dataset.
- Clay adds 24 integrations targeting EMEA and APAC coverage: regional breadth becomes the differentiator for GTM data platforms.
- Clay previews an Inbound SDR Agent and opens a pre-beta waitlist: Clay extends from enrichment into agentic selling.
- Gong announces Mission Callisto at Celebrate '26: governed agentic execution deepens the Revenue AI OS story for enterprise buyers.
- 11x ships a voice-agent update cutting repeated caller questions to zero and roughly halving agent turns: voice agents move from demo to measurable efficiency.
- Reply.io runs a SCARY15 promo for 15% off annual plans: discounting annual commitments signals competitive pressure in the mid-market outbound segment.
- Apollo.io G2 reviews flag recurring data accuracy and credit complaints: the data-quality gap remains the opening for rivals pitching verification.

## What changed in sales intelligence in October 2026

Gong named ten data partners for Gong Enrich on October 5, 2026, listing Apollo.io, Findymail, Firmable, Kernel, LeadIQ, Lusha, RocketReach, Wiza, ZeroBounce and ZoomInfo. The move turns Gong Enrich into an ecosystem play, letting Gong pull contact and account data from tools buyers may already run rather than competing with them. Gong also announced Mission Callisto at Celebrate '26 on September 30, adding richer context and governed agentic execution to its Revenue AI OS.

Clay added 24 new and updated integrations on September 29, spanning EMEA and APAC coverage, buying signals, dialers, CRMs and warehouses, with new providers including Actovia, Canva, Definitive Healthcare and Delivr.ai. Clay also previewed an Inbound SDR Agent on October 8, described as its first agentic seller, and opened a pre-beta waitlist. The two moves together show Clay widening both its data footprint and its product surface.

Across the period, IndustryLens tracked 252 ads, 500 reviews, 92 social posts, 35 videos and 20 news items. The most active competitors by insight count were lemlist and Gong at 7 each, followed by Apollo.io, Reply.io and Clay at 4 each. The pattern is ecosystem consolidation: Gong, Clay, lemlist and Apollo.io all widened partner or integration coverage rather than shipping standalone features. For a comparison of how Clay's integration strategy stacks up against other GTM data platforms, see [Clay vs Cargo](/compare/clay-vs-cargo).

## How Gong, Clay and 11x are shipping AI agents in October 2026

Gong announced Mission Callisto at Celebrate '26 on September 30, 2026, adding richer context, governed agentic execution and purpose-built applications to the Gong Revenue AI OS. The announcement deepens Gong's agentic-platform story for enterprise revenue teams and follows its G2 Fall 2026 recognition as a Leader across five Revenue AI badges covering momentum, mid-market relationship, results, enterprise relationship and usability indices.

Clay previewed an Inbound SDR Agent on October 8, describing it as its first agentic seller. The agent learns from sales-call recordings to run personalized product demos and qualify buyers, and Clay is recruiting pre-beta partners via a waitlist. Clay also added 24 integrations on September 29, covering EMEA and APAC coverage, buying signals, dialers, CRMs and warehouses. The combination positions Clay as both a data layer and an agentic execution layer.

11x shipped a voice-agent update on October 6 that adds a live background checklist tracking what a caller has already answered, so the agent stops re-asking. 11x reports zero repeated questions and roughly half the agent turns per call. Reply.io shipped built-in calling, natural LinkedIn pacing, a context-aware Jason AI SDR and mobile outreach on October 6, extending its multichannel toolset. For a closer look at how Outreach and Instantly compare on agentic execution, see [Outreach vs Instantly](/compare/outreach-vs-instantly).

## Who is competing for B2B sales intelligence buyers in October 2026

Gong, Clay, lemlist and Apollo.io all widened partner or integration coverage this period. Gong named ten data partners for Gong Enrich on October 5, including Apollo.io, Lusha and ZoomInfo. Clay added 24 integrations on September 29 targeting EMEA and APAC coverage. lemlist co-hosted a Paris hackathon with HubSpot and OpenAI on October 27 and an Amsterdam GTM Night with HubSpot and Clay on September 23, and it is hiring a DACH sales lead plus a US/UK partner manager among 10 open roles. Apollo.io hosted ApolloNext 2026 in San Francisco on September 30 and three SF Tech Week events including a No Phones Party.

Switching flows from reviews show Salesloft gaining 4 customers from Outreach and 2 from GrooveHQ, while Apollo.io gained 2 from Outreach and 2 from GTM Workspace powered by ZoomInfo. Salesloft holds a 4.55 rating across 326 cumulative reviews with an improving trajectory, while Apollo.io holds a 4.5 rating across 461 reviews with a declining trajectory. Apollo.io G2 reviews flag recurring data accuracy and credit complaints, with users citing outdated contact details and fast-depleting credits on lower tiers.

Social momentum shows 11x up 200% week over week in posts with 30,442 followers, Cognism up 150% in posts with 131,990 followers, Apollo.io up 100% in posts with 158,354 followers and engagement up 357.1%, and Gong up 75% in posts with 348,442 followers. lemlist is down 33.3% in posts with engagement down 78.9%. For a side-by-side on ZoomInfo and Lusha, see [ZoomInfo vs Lusha](/compare/zoominfo-vs-lusha).

## What to watch in sales intelligence for the rest of 2026

Watch whether Gong's ten-partner Gong Enrich ecosystem converts into displacement against standalone data providers. Gong named Apollo.io, Lusha and ZoomInfo as partners on October 5, which puts those vendors inside Gong's enrichment layer rather than only in head-to-head competition. Watch whether Clay's Inbound SDR Agent moves from pre-beta waitlist to general availability, and whether the 24 EMEA and APAC integrations announced on September 29 translate into regional pipeline.

Watch the hiring signals. Gong posted 50 open roles with 20 in sales and 17 in customer success across Germany, Ireland, Israel, Singapore and the US. Clay posted 50 roles with 17 in engineering and 13 leadership roles across the UK and US. Apollo.io posted 50 roles with 26 in sales across Canada, India, the Philippines, Poland, the UK and the US. ZoomInfo posted 32 roles with 12 in engineering and 9 in sales. lemlist posted 10 roles with 4 in sales across Canada and France.

Watch the quiet competitors. Attention, Aviso, Backstory, Clari, Ebsta, Falkon, Forecastable, Groove, Revenue.io, Terret and Weflow showed limited public activity this period. Watch whether Reply.io's SCARY15 promo for 15% off annual plans signals broader discounting pressure in the mid-market outbound segment, and whether Apollo.io's declining review trajectory across 461 reviews becomes a displacement opening for rivals pitching data verification.

## Key Facts

- 15 Best AI Lead Generation Tools for B2B Sales 2026 — [Source — Amplemarket](https://www.amplemarket.com/blog/best-ai-lead-generation-tools)
- Glassdoor Reviews Flag Leadership Turnover at Outreach — [Source — Outreach](https://www.glassdoor.com/Reviews/Employee-Review--RVW105615921.htm)
- Salesloft Hosts 'A Day in the Life' Webinar Series, Next Session Oct 7 (2026-10-07) — [Source — Salesloft](https://www.linkedin.com/events/7503896929232273409/)
- Apollo to Host ApolloNext 2026 Conference in San Francisco (2026-10-06) — [Source — Apollo.io](https://www.apollo.io/events)
- Apollo Hosts Three SF Tech Week Events, Including No Phones Party (2026-10-06) — [Source — Apollo.io](https://www.apollo.io/events)
- 11x Engineering Team Launches New Technical Blog (2026-09-16) — [Source — 11x](https://www.linkedin.com/posts/11x-ai_engineering-the-one-shot-activity-7506039078828716032-D8zr)
- Instantly Hosts LinkedIn Live with ColdIQ Founder on Scaling a $7M ARR Agency (2026-09-30) — [Source — Instantly](https://www.linkedin.com/events/7510394793907232768/)
- Cognism Publishes MCP Content Cluster Across Blog and Site Pages — [Source — Cognism](https://www.cognism.com/blog/mcp-server-defined)
- Lusha Publishes B2B Data-Quality and Vendor-Comparison Buyer Guides (2026-09-17) — [Source — Lusha](https://www.lusha.com/blog/)
- Capterra Reviews Flag Seamless.AI Data Accuracy and Outdated Contact Records — [Source — Seamless.AI](https://www.capterra.com/p/207295/x/reviews/)
- lemlist Co-Hosts Paris Hackathon With HubSpot and OpenAI on October 27 — [Source — lemlist](https://www.linkedin.com/posts/lemlist_paris-october-27-were-back-with-another-activity-7505879471825039360-O361)
- Gong Launches Industry Expansion Team Targeting Financial Services — [Source — Gong](https://www.linkedin.com/jobs/view/4440524884/)

## Frequently Asked Questions

### What did Gong announce in October 2026?

Gong announced Mission Callisto at its Celebrate '26 event to strengthen its Revenue AI OS, named ten data partners for Gong Enrich, and was named a Leader across five badges in G2's Fall 2026 Revenue AI Report. These moves came during a period when Gong was one of the two most active competitors tracked, with seven insights logged.

### Why are companies switching from Outreach to Clay?

Outreach appeared in the competitor_weakness pattern this period alongside Seamless.AI, Salesloft, and Apollo.io, while Clay added 24 integrations targeting EMEA and APAC coverage and previewed an Inbound SDR Agent with a pre-beta waitlist. Clay also expanded hiring into private equity and partner ecosystem roles, signalling a broader GTM push. Buyers evaluating switching should note Clay's integration expansion is the most concrete product change in the period.

### How does Clay compare to Gong for B2B sales teams in 2026?

Clay focused on integration breadth (24 new integrations for EMEA and APAC) and an inbound SDR agent preview, while Gong focused on its Revenue AI OS via Mission Callisto, ten data partners for Gong Enrich, and five G2 Leader badges in Fall 2026. Both appeared in the partnerships and personnel_change cross-competitor patterns, but Gong's period was anchored in awards and data partnerships while Clay's was anchored in integrations and hiring.

### What pricing promotions did sales engagement vendors run in October 2026?

Reply.io ran a SCARY15 promo offering 15% off annual plans during the period. Reply.io was among the most active competitors with four insights logged, and it also appeared in the events and product_updates cross-competitor patterns. No other vendor in the tracked set ran a named discount promotion this period.

### What AI product updates did 11x and Clay ship in October 2026?

11x shipped an update to its voice agent that cuts repeated caller questions, and Clay previewed an Inbound SDR Agent while opening a pre-beta waitlist. Both moves landed in the product_updates cross-competitor pattern, which also included Artisan, lemlist, Reply.io, and Gong. Clay paired its agent preview with 24 new integrations, while 11x's update was voice-specific.

### Which B2B SaaS competitors were most active in September and October 2026?

lemlist and Gong each logged seven insights, followed by Apollo.io, Reply.io, and Clay with four each. Cross-competitor patterns showed content_asset activity from ten vendors including Amplemarket, 11x, Cognism, Lusha, Nektar, Scratchpad, lemlist, Jiminny, Seamless.AI, and Gong, while competitor_weakness signals involved Outreach, Seamless.AI, Salesloft, and Apollo.io. ZoomInfo was also active with 32 open positions led by an agentic platform role.

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Source: IndustryLens — automated competitive intelligence. Read online: https://industry-lens.com/reports/gong-names-10-data-partners-october-2026

Competitors monitored: 11x, Amplemarket, Apollo.io, Artisan, Attention, Aviso, Backstory, Clari, Clay, Cognism, Ebsta, Falkon, Forecastable, Gong, Groove, Instantly, Jiminny, lemlist, Lusha, Nektar, Outreach, Reply.io, Revenue.io, Salesloft, Scratchpad, Seamless.AI, Terret, Weflow, ZoomInfo.